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With the launch of the 3rd Generation iPad, Apple has increased the over-the-air download limit for the App Store to 50MB, up from 20MB.
As noted by AppAdvice, the change is presumably to accommodate larger app sizes due to the new iPad's Retina display and faster cellular data available with 4G LTE. The download limit is now 50MB across all devices, as shown in the above screenshot. This limit affects the maximum size of an App that can be downloaded over 3G or 4G networks.
Developers frequently work hard to keep their apps under the over-the-air download limit, as they believe going over that limit reduces the likelihood of spontaneous purchases.
Top Rated Comments
(View all)No they are correct. You ever been away from home and thought about buying an app you saw on some site, etc, only to try to buy it and you get the dreaded "must be on wi-fi BS"? I can't tell you how many times I have said, oh well, I'll get it when I get home, only to forget and never buy the app.
It's a good thing for all.
Sure, but the way its written, it means that they work hard to keep it under the over the air limit because if they don't it will reduce the spontaneous purchases. Which is the exact opposite of the reality because it will increase the likelihood.
So now you can blow through your capped data limits even faster!
You need to be responsible for your usage too.
On top of that way more apps will pass that limit easily now soon when featuring higher Res art. Come on Apple, the new iPad looks great, why limit its use with such nonsense?