According to a report from Bloomberg, Apple’s falling market share in China is prompting local electronics accessory makers to give more attention to phones and tablets made by rival Samsung among other electronics manufacturers. Specifically, the report cites competitive, feature-rich products from the likes of Samsung as well as various cheap phones by other mobile handset makers.

5ccase

A shift to devices from Samsung, Lenovo Group Ltd. and a widening array of Chinese makers offering cheaper handsets is pushing up costs for those that previously relied on the iPad and iPhone, said Vincent Kwok, chief executive officer of Guangzhou-based Magic Kingdom, a maker of protective cases. [...]

“The market is now moving toward Samsung and brands from China, so we’ve enlarged our product line,” said Kwok, who has also added products from Xiaomi and Oppo. “Expanding our product line has reduced the risk for us. To focus on Apple is too dangerous.”

Bloomberg's report comes alongside a separate claim stating that the iPhone 5S and Apple’s low-cost iPhone 5C are set to launch in China on November 28th, which would likely bring an influx of new iPhone owners in the region. China Mobile, the world’s biggest carrier, as well as one that notably does not carry the iPhone, is said to be in talks with Apple about carrying its mobile device with both sides feeling positive that a deal will happen.

Apple will reportedly unveil the next-generation iPhone on September 10, and will likely unveil not only the iPhone 5S but also the lower-cost plastic iPhone 5C. Both devices are also rumored to launch in the first wave of markets on September 20.

Related Forum: iPhone

Top Rated Comments

Tankmaze Avatar
162 months ago
sensationalist headline and news by bloomberg, a lot of these case manufactures already diversified their product since samsung galaxy S2 launched.

you can find lots and lots of cases for flagship phones here in singapore.
Score: 3 Votes (Like | Disagree)
Michael Scrip Avatar
162 months ago


App developers will be saying the same thing. Stick with Apple and you will see less profits because more people buy Android. Apple is the only one to blame.

Yes... but you're forgetting that more people are also buying more terrible smartphones that cost $80

There are tons of cheap whitebox phones sold in developing nations. The category of "other" is pretty big.

Someone who is only spending $80 on a smartphone will not be spending a ton of money on apps.

So yeah... more people are buying phones that run Android. But a lot of those phones are garbage phones... and those phones are not getting developers excited.
Score: 2 Votes (Like | Disagree)
aristotle Avatar
162 months ago
App developers will be saying the same thing. Stick with Apple and you will see less profits because more people buy Android. Apple is the only one to blame.
Right so stick with Apple and get profits or switch to android, spend more money on development because you have to reinvent features found in the Cocoa Touch frameworks and expect a greater share of zero dollars because most Android users are too cheap to pay for software.

Protip: 0 dollars X 100,000 = 0 dollars X 1,000,000 = Zero dollars.
;)

Given the extra development costs you could end up with some value of negative dollars profit.

You cannot make it up on volume if nobody is buying.
Score: 2 Votes (Like | Disagree)
cambox Avatar
162 months ago
In all honesty I think Apple have lost there way in recent years, lets hope they can regain market confidence and get back their mojo soon.
Score: 2 Votes (Like | Disagree)
cdmoore74 Avatar
162 months ago
App developers will be saying the same thing. Stick with Apple and you will see less profits because more people buy Android. Apple is the only one to blame.
Score: 2 Votes (Like | Disagree)
mudman2 Avatar
162 months ago
I am so sick of cheap chinese cases
Score: 1 Votes (Like | Disagree)

Popular Stories

Low Cost MacBook Feature A18 Pro

Apple Is Expected to Launch These Four MacBooks in 2026

Friday January 9, 2026 8:17 am PST by
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop. Subscribe to the MacRumors YouTube channel for more videos. ...
iPhone Top Left Hole Punch Face ID Feature Purple

10 Reasons to Wait for This Year's iPhone 18 Pro

Thursday January 8, 2026 2:56 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
iOS 18 Siri Personal Context

Apple Confirms Google Gemini Will Power Next-Generation Siri This Year

Monday January 12, 2026 7:38 am PST by
In a statement shared with CNBC today, Apple confirmed that Google Gemini will power the next-generation version of Siri that is slated to launch later this year. "After careful evaluation, we determined that Google's technology provides the most capable foundation for Apple Foundation Models and we're excited about the innovative new experiences it will unlock for our users," the statement...
iOS 18 Siri Personal Context

Elon Musk Reacts to Apple and Google Teaming on Gemini-Powered Siri

Monday January 12, 2026 11:38 am PST by
Elon Musk today expressed concern about Apple and Google partnering on a more personalized version of Siri powered by Google's generative AI platform Gemini. "This seems like an unreasonable concentration of power for Google, given that [they] also have Android and Chrome," wrote Musk, in a post on X. Musk serves as CEO of xAI, the company behind Gemini competitor Grok. It is unlikely...
iOS 26

Here's What's New in iOS 26.3 So Far

Monday January 12, 2026 1:15 pm PST by
Apple today seeded the second beta of iOS 26.3, nearly a month after the first beta. So far, the update includes a couple of new features for iPhones. iOS 15.3 through iOS 18.3 were all released in late January over the years, so it is thereby likely that iOS 26.3 will be released towards the end of this month as well. The update is compatible with the iPhone 11 series and newer. Below,...
proposed unicode emoji 18%402x

Squinting Face, Pickle, and Lighthouse Among New Emoji Coming to iOS

Friday January 9, 2026 4:24 am PST by
The Unicode Consortium has published a draft list of emoji that could come to smartphones and other devices in the future. The list shared by Emojipedia outlines 19 emoji candidates under consideration for Emoji 18.0, which is expected to be finalized in September 2026. Among the proposed additions are a squinting face emoji, left- and right-pointing thumb gestures, a pickle, a lighthouse, a ...
Apple Intelligence iPhone 16

Google Gemini Partnership With Apple Will Go Beyond Siri Revamp

Monday January 12, 2026 8:48 am PST by
Apple and Google today announced that Google Gemini will help power not only a more personalized version of Siri, but a range of future Apple Intelligence features. "Apple and Google have entered into a multi-year collaboration under which the next generation of Apple Foundation Models will be based on Google's Gemini models and cloud technology," the companies said, in a statement. "These...
iOS 26

iOS 26.2.1 Update Coming Soon for iPhones

Monday January 12, 2026 8:19 am PST by
iOS 26.3 will likely be released to the public later this month, but it appears that Apple is preparing to push out another software update in the interim. Apple's software engineers have started testing iOS 26.2.1, according to the MacRumors visitor logs, which have been a reliable indicator of upcoming iOS versions. The update will likely be released at some point this week or next week. ...