Vevo Working on Apple TV App for 24/7 Music Video Channel [Update: Coming This Month]
Music video company Vevo is developing an app for the Apple TV, according to a report from AdAge. The app will show a 24/7 music video channel with ads made specifically for television rather than for streaming Internet video.
Vevo launched Vevo TV this March as an alternative way to watch and discover music videos on its platform. Previously, users had to search for videos. Vevo's "Vintage" program plays songs from the '80s, '90s and '00s.
Vevo TV -- a linear music video channel -- appears better suited for the "lean back" experience of watching television, as opposed to mobile viewing. Vevo had nearly 62 million unique U.S. visitors in May but only 4.2 million watched on mobile devices (smartphones and tablets), according to comScore.
Vevo has an existing iOS app [iPhone, iPad], and, if it launches an Apple TV app, would join other recently launched apps including HBO Go and WatchESPN. Apple is also rumored to be coming close to launching a Time Warner Cable app for the Apple TV.
Apple worked with a number of third-party content providers recently to launch new channels for the Apple TV. HBO used an internal development team to make its app, presumably using an unpublished development kit from Apple.
Historically, the Apple TV has taken a backseat to the iPad and the iPhone with the company referring to the Apple TV as a "hobby project," though Apple is rumored to be exploring new product lines that could eventually include an Apple television set.
At the D11 conference in May, Apple CEO Tim Cook reiterated that television continues to be an "area of great interest" for Apple and that the company has a "grand vision" in place.
Update: According to AllThingsD, the Vevo Apple TV app is slated for release later this month.
Popular Stories
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
Apple has stopped production of FineWoven accessories, according to the Apple leaker and prototype collector known as "Kosutami." In a post on X (formerly Twitter), Kosutami explained that Apple has stopped production of FineWoven accessories due to its poor durability. The company may move to another non-leather material for its premium accessories in the future. Kosutami has revealed...
The upcoming iOS 17.5 update for the iPhone includes only a few new user-facing features, but hidden code changes reveal some additional possibilities. Below, we have recapped everything new in the iOS 17.5 and iPadOS 17.5 beta so far. Web Distribution Starting with the second beta of iOS 17.5, eligible developers are able to distribute their iOS apps to iPhone users located in the EU...
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...
Top Rated Comments
PS: If you need a tip: The country starts with a "G" and ends with "ermany".
Glassed Silver:mac
/sarcasm