With a number of U.S. states preparing to host "sales tax holidays" in which certain items can be purchased without being subject to sales taxes, Apple has begun sending out emails to customers in those states reminding them of the potential to save significant amounts of money on purchases such as computers and accessories.
Sales tax holidays are typically held in early August as back to school shopping is in full swing, and item eligibility varies by state, with clothing and school supplies being the most common exempt items while some states also include computers. Apple has a feature page highlighting the ten states where certain Apple products will qualify for tax-free status, including links to full details on eligible products and price limits for each of those states. States where some Apple products qualify for the programs include Alabama, Florida, Georgia, Louisiana, Massachusetts, Missouri, New Mexico, North Carolina, South Carolina, and Tennessee.
For education customers, the sales tax holidays come on top of Apple's discounted Mac pricing and its Back to School promotion, which offers customers gift cards of up to $100 with the purchase of a new Mac, iPad, or iPhone. The gift cards are valid in any of Apple's digital stores, which include the iTunes Store, App Store, and iBookstore.