Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple Drops the Price on Refurbished Apple TV to $75
Following the launch of Google's low-priced Chromecast AirPlay competitor, Apple has lowered the price of its refurbished Apple TVs to $75, offering a $24 discount off of the original $99 price and a $10 drop from the previous price for refurbished units.
Google's Chromecast, which functions similarly to AirPlay and allows users to mirror content from a tablet, smartphone, or laptop to a television, retails for just $35. The dongle plugs in to any HDTV and offers apps like YouTube and Netflix, with additional offerings in the works.
Though the Apple TV can't compete with the Chromecast on price, Apple has been working on building new features into the device. Released alongside betas for iOS 7 and Mavericks, the Apple TV beta software has introduced iTunes Radio, a “Conference Room Mode” for business and academic settings, and recently, a function that allows users to purchase music on their TVs.
Apple also has plans to further integrate iOS 7 with the Apple TV, allowing for simple Bluetooth setup of the device, and the company has improved the set-top box's content offerings in recent months. In June, Apple added multiple new channels, including WatchESPN, HBO GO, Sky News, and more, and is said to be in talks with additional companies such as Time Warner Cable and the CW to bring even more content to the Apple TV.
As with all refurbished products that Apple sells, the Apple TV comes with a one year warranty and can be purchased online or picked up in stores.
Google's Chromecast, which functions similarly to AirPlay and allows users to mirror content from a tablet, smartphone, or laptop to a television, retails for just $35. The dongle plugs in to any HDTV and offers apps like YouTube and Netflix, with additional offerings in the works.
Though the Apple TV can't compete with the Chromecast on price, Apple has been working on building new features into the device. Released alongside betas for iOS 7 and Mavericks, the Apple TV beta software has introduced iTunes Radio, a “Conference Room Mode” for business and academic settings, and recently, a function that allows users to purchase music on their TVs.
Apple also has plans to further integrate iOS 7 with the Apple TV, allowing for simple Bluetooth setup of the device, and the company has improved the set-top box's content offerings in recent months. In June, Apple added multiple new channels, including WatchESPN, HBO GO, Sky News, and more, and is said to be in talks with additional companies such as Time Warner Cable and the CW to bring even more content to the Apple TV.
As with all refurbished products that Apple sells, the Apple TV comes with a one year warranty and can be purchased online or picked up in stores.
Tag: Apple TV Guide
Buyer's Guide: Apple TV (Don't Buy)
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75 months ago
Chromecast has an SDK. Apple TV still does not.
It's mind boggling why they are individually releasing 1 or 2 new 'apps' a year instead of releasing a SDK and allowing 3rd party developers to incorporate new functionality.
It's mind boggling why they are individually releasing 1 or 2 new 'apps' a year instead of releasing a SDK and allowing 3rd party developers to incorporate new functionality.
75 months ago
If only Apple did more with the ATV. Just imagine the rumours of games and apps for the ATV! So much unused potential. Also, the channels up here in Canada suck!
75 months ago
Chromecast has an SDK. Apple TV still does not.
It's mind boggling why they are individually releasing 1 or 2 new 'apps' a year instead of releasing a SDK and allowing 3rd party developers to incorporate new functionality.
It's mind boggling to why people think "Chromecast" is in the same league as AppleTV when it's nothing more than a poor mans Airplay.
75 months ago
Also, the channels up here in Canada suck!
In Romania we have like 2 channels, so don't complain ! :D
75 months ago
It hardly seems like a reaction to Chromecast. Apple discounts all of their refurbished items.
It was sitting at $85 for well over a year. Now Chromecast shows up for $35 and it finally drops to $75?
75 months ago
Is Apple getting nerves here in the hope people will buy the refub Apple TV being at the same price, instead of the Chromecast ?
Apple is not worried about anyone buying a Chromecast.
75 months ago
If only Apple would open an App Store and allow independent development for the Apple TV.
75 months ago
Chromecast has an SDK. Apple TV still does not.
It's mind boggling why they are individually releasing 1 or 2 new 'apps' a year instead of releasing a SDK and allowing 3rd party developers to incorporate new functionality.
Roku has an SDK, channel store, the whole 9 yards, and they are doing great. They are really leaps and bounds ahead of Apple in that department
75 months ago
I am guessing its got something to do with the TV rumors, maybe they are holding back opening up the system, as an Apple TV puck with a ton of capabilities can potentially jeopardize their rumored TV's sales once it comes out, and Apple stands to lose all their margins on such a product due to a $100 "hobby".
I understand your statement but I sure hope Apple does not think that. They really have to separate out the device/brains (puck) from the screen itself. I love my Apple devices but I cannot see how they will enter the market against such thin-margined competitors that already exist. Samsung will MURDER them.
75 months ago
Following the launch of Google's low-priced Chromecast AirPlay competitor, Apple has lowered the price of its refurbished Apple TVs to $75, offering a $24 discount off of the original $99 price.
It hardly seems like a reaction to Chromecast. Apple discounts all of their refurbished items.
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