Apple Launches Online Store in Russia with Full Product Lineup
Apple today launched its online store in Russia, bringing direct ordering of its full lineup of products to the world's ninth most populous nation. The launch is being promoted with a large banner on the main Apple page for Russian visitors.
Apple was reported last August to be preparing to begin direct sales in Russia, with the possibility of brick and mortar retail stores following in the future. Apple was reportedly unhappy with its distribution network in the country, particularly with regard to the iPhone, and those distribution issues appear to have spurred Apple to launch its own direct sales there.
Evidence of Apple hiring team members for the Russian online store appeared earlier this year, with those positions based in Cork, Ireland. The company does, however, have a presence in Moscow where it handles iTunes Store, marketing, business sales, carrier relations, and other functions.
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Top Rated Comments
looks like google.translate isn't as good as you think..
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funny story: Apple had no stores in Russia - Russians where whining. Apple now has online store - Russians continue whining.
most of Russians don't understand that they belong to EU region and won't ever get US price tags on Apple products. I guess the reasons are EU prices + EU/5 salaries.
Considering that as a continent that Europe is heading down the crapper I think there are greater considerations in the minds of the average European that throwing cash at the latest gizmo unless it is heavily subsidised or given away with a free bottle of Victory Gin. The growth is in the Asia-Pacific region with the rising middle class that isn't riddled with all the financial problems that are present in the western world such as high personal debt and lack of work ethic thus from what it appears the push by Apple seems to be banking on gaining ground in these emerging and formally neglected markets.
The only Apple products you can get cheaper in Russia are the films which are in many cases half the price and come with English soundtracks :D
"In terms of operating system, Android continues to dominate the smartphone landscape. In the quarter, Google's OS shipped 21.9 million units and market share increased to 69% in 1Q13 from 55% in last years' first quarter. Apple's iOS continues to lose ground as market share declined to 20% from 25% in 1Q12."
As far as Apple is concerned, not only iPhone market shared declined but so did iPhone sales year over year.