Apple Preparing to Begin Direct Sales in Russia?

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The Moscow News reports (via 9to5Mac) that Apple is apparently making preparations to begin direct sales of its products in Russia, with retail stores perhaps set to follow in the future.

Apple has registered a company Apple Rus and assigned Vitaly Morozko, the corporation’s local legal advisor, as its director general, Kommersant reported.

In spring 2011, when Apple top managers travelled to Moscow, they were looking for premises for Apple Store, but did not find anything.

According to an unnamed manager of an Apple distributor, the company could start direct sales in Russia in 2013, but it is unclear when first Apple Stores will open.

The report notes that Apple currently uses a network of distributors to handle sales of its products in the country, with Apple being particularly unhappy with iPhone distribution as its carrier partners have been focused on limiting sales of the device to their own stores.


Russia is one of the four "BRIC" countries viewed as major growth markets due to their developing economies. Among those four countries, Apple has been most heavily focused on China, but Tim Cook acknowledged earlier this year that the company has been increasing its emphasis on Brazil and Russia. India is the fourth BRIC country, and while there has been evidence of work toward an expanded reseller network there, Apple does appear to be remaining cautious with its direct expansion plans in that country.

Top Rated Comments

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107 months ago
In Soviet Russia...Apple buys you.
Score: 6 Votes (Like | Disagree)
Avatar
107 months ago

In Soviet Russia...Apple buys you.


No one even knows what that means.
Score: 4 Votes (Like | Disagree)
Avatar
107 months ago

In Soviet Russia...Apple buys you.


That meme is more tired and even less amusing than Safari's being snappier, and totally incomprehensible to anyone outside of the US.

Let it die.
Score: 3 Votes (Like | Disagree)
Avatar
107 months ago
Yes!

Very welcome news, deploying MBP as edit tools in Russia just got easier.

Let's ignore the naive comments about Russia from those who don't know what the hell they are talking about, they don't belong here.
Score: 2 Votes (Like | Disagree)
Avatar
107 months ago

In Soviet Russia...Apple buys you.

Does iTunes Russia sell music by (profane) Riot?*

*This is the name of the rock band that got arrested in Russia. The intent of the word was not to be profane but to use their name in the context of discussing Apple's presence in Russia.

I understand the need to keep a sense of decorum and propriety in the fora, and I've edited the post as needed.

Thank you.
Score: 2 Votes (Like | Disagree)
Avatar
107 months ago
"BRIC"?
After re-reading the last paragraph a few times, wondering where I'd missed the explanation of that term or link to it's meaning, I spotted what it must mean.

Confirmed on wikipedia, but never a term I've come across!

To save the other uneducated people, who don't know, from searching, puzzled, BRIC (http://en.wikipedia.org/wiki/BRIC) = Brazil, Russia, India and China.
Score: 2 Votes (Like | Disagree)

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