Apple Claims 20% of U.S. E-Book Market, Double Previous Estimates

Publishers Weekly reports (via paidContent) that testimony from Apple executive Keith Moerer in the ongoing e-book price fixing trial has revealed that Apple holds approximately 20% of the e-book market in the United States, roughly double many of the previous estimates made by third parties.

The government also focused on the relative success of the iBookstore asking Moerer what marketshare the store held in the months after launch (about 20% Moerer said) and what its marketshare was after several years of operation and adding Random House in 2011 (also about 20%).

ibookstore_iphone_ipad_mac
Beyond the market share claim, Moerer pointed to strong growth of the iBookstore in vigorously challenging the U.S. government's assertion that Apple's e-book effort has been a failure.

The government called the iBookstore “a failure,” and charged that “Apple pricing was unfair to consumers,” and that “Apple sold fewer books because of the higher price caps.” Moerer challenged that characterization, “I disagree. E-book sales grew 100% last year at the iBookstore and it had over 100 million customers.” The government countered that “when you drop prices you sell more books,” and Moerer said, “sometimes, yes.”

But the government bluntly said, “Apple forgot to focus on customers that’s why the iBookstore is a failure.” Moerer: “that’s not true.”

Testimony in the case is now in its second week, with Apple senior vice president for Internet Software and Services Eddy Cue scheduled to take the stand tomorrow.

Top Rated Comments

writingdevil Avatar
100 months ago

WTF? It is a failure because the government claims it is a failure? That's it? Are these guys just naturally stupid or do they have to go to special training courses?


It's incredibly ironic and ludicrous that the US Government is lecturing Apple on wooing and taking care of customers.
Score: 8 Votes (Like | Disagree)
GfPQqmcRKUvP Avatar
100 months ago

If Apple has 20%, I'm curious who makes up the other 80% (?)


ummm....Amazon.
Score: 8 Votes (Like | Disagree)
HobeSoundDarryl Avatar
100 months ago

I find this case incredibly interesting in as far as that the government is going after Apple for the price of ebooks yet oil companies continue to have free reign to price gouge at every drop of the hat.

I think Apple should get into the oil business and launch a string of Apple gas stations with gas priced at about $10/gallon. What is a gouge by existing oil companies will probably be spun into comments like "but my car is snappier when I use Apple gas" or "I've noticed a significant improvement in how my car runs with Apple gas" and probably some "Die, Exxon Die", etc. ;)

Then, a few months later, out comes Samsung Oil with bigger screen gas pumps at about 2/3 of the price of Apple-branded gas. And of course, that will be substantially inferior gas even if Samsung is the underlying supplier to themselves and Apple's gas stations.

All ;)
Score: 7 Votes (Like | Disagree)
Oletros Avatar
100 months ago

I like low prices as much as the next guy, but what you need to realize about this case is that Apple's behavior (legal or not) disrupted a market where Amazon was taking a loss on every book sold to drown out competition, intending to monopolize the market and then charge whatever they damn well pleased once their dominance was permanently established. By forcing Amazon to make a profit, they actually save the DOJ from having to step in with an antitrust suit against them in a few years time.


Wrong, Amazon was making a profit with their ebook division, they only sold at a loss some ebooks
Score: 6 Votes (Like | Disagree)
gnasher729 Avatar
100 months ago

But the government bluntly said, "Apple forgot to focus on customers that's why the iBookstore is a failure." Moerer: "that's not true."

WTF? It is a failure because the government claims it is a failure? That's it? Are these guys just naturally stupid or do they have to go to special training courses?
Score: 6 Votes (Like | Disagree)
4TheLoveOfTech Avatar
100 months ago

This is very good for authors. Amazon is using the Wholesale Model to artificially run it's prices down, well below cost, running it's competition out of business. The agency model prevents retailers from using their near unlimited resources to run the competition out of business.


Amazon pays the publisher FULL price when they purchase them. They chose to offer some books at a loss for short periods of time.

Apple is on trial here. Not Amazon.
Score: 5 Votes (Like | Disagree)

Top Stories

bloodoxygenapplewatch

Apple Watch Series 7 Rumored to Feature Blood Glucose Monitoring

Monday January 25, 2021 5:05 am PST by
The Apple Watch Series 7 will reportedly feature blood glucose monitoring via an optical sensor, according to ETNews. The report, which mainly focuses on the blood glucose capabilities of the Samsung Galaxy Watch 4, explains that Apple is intending to bring blood glucose monitoring to the upcoming Apple Watch Series 7 using a non-invasive optical sensor. Measuring blood glucose levels,...
14

Apple Releases iOS 14.4 and iPadOS 14.4 With New Camera Warnings and Bug Fixes

Tuesday January 26, 2021 10:04 am PST by
Apple today released iOS and iPadOS 14.4, the fourth major updates to the iOS 14 operating system that was initially released in September. iOS and iPadOS 14.4 come more than a month after the release of iOS and iPadOS 14.3, updates that brought new emojis, Intercom support, and more. The iOS and iPadOS 14.4 updates can be downloaded for free and the software is available on all eligible...
7

Apple Releases watchOS 7.3 With Unity Watch Face, Expanded ECG Availability and More

Tuesday January 26, 2021 10:03 am PST by
Apple today released watchOS 7.3, the third major update to the watchOS 7 operating system that was released in September. watchOS 7.3 comes more than a month after watchOS 7.2, an update that brought support for Apple Fitness+ ‌‌The watchOS 7.3 update‌‌ can be downloaded for free through the dedicated Apple Watch app on the iPhone by going to General > Software Update. To install...
14

Apple Releases tvOS 14.4 for Fourth and Fifth-Generation Apple TV Models

Tuesday January 26, 2021 10:02 am PST by
Apple today released tvOS 14.4, the fifth update to the tvOS 14 operating system that was initially released back in September. tvOS 14.4 comes more than a month after the release of tvOS 14.3. tvOS 14.4, which is a free update, can be downloaded over the air through the Settings app on the ‌Apple TV‌ by going to System > Software Update. ‌‌‌‌Apple TV‌‌‌‌ owners who have...
14

Apple Releasing iOS 14.4 and watchOS 7.3 Later Today

Tuesday January 26, 2021 7:20 am PST by
In its Black History Month announcement this morning, Apple has confirmed that iOS 14.4 and watchOS 7.3 will be released later today. watchOS 7.3 expands the ECG app on the Apple Watch Series 4 and newer to Japan, Mayotte, Thailand, and the Philippines, while iOS 14.4 introduces a notification on iPhone 12 models with non-genuine cameras. Both software updates also add support for a new...
AirPods Pro Gen 2 Feature2

Second-Generation AirPods Pro Widely Rumored to Launch in First Half of 2021

Tuesday January 26, 2021 8:24 am PST by
Apple plans to release second-generation AirPods Pro within the first half of 2021, according to unnamed industry sources cited by Taiwanese publication DigiTimes in a report focused on flash memory supplier Winbond. From the report:Winbond is also expected to be among the NOR flash suppliers for Apple's next-generation AirPods Pro slated for launch later in the first half of this year, the...
apple watch black unity

Apple Celebrates Black History Month With Limited-Edition Watch, Featured Apps and Books, and More

Tuesday January 26, 2021 6:14 am PST by
Apple today announced that it will be celebrating Black History Month with curated content that highlights and amplifies Black creators, artists, developers, and businesses across the App Store, Apple Music, the Apple TV app, Apple Books, Apple Podcasts, and more. The content will be featured throughout the month of February. Black Unity Sport Band has "Truth. Power. Solidarity." ...
magsafecasedangle

Apple Elaborates on Potential for iPhone 12 and MagSafe Accessories to Interfere With Implantable Medical Devices

Saturday January 23, 2021 2:42 pm PST by
Since the launch of iPhone 12 models in October, Apple has acknowledged that the devices may cause electromagnetic interference with medical devices like pacemakers and defibrillators, but the company has now shared additional information. Apple added the following paragraph to a related support document today:Medical devices such as implanted pacemakers and defibrillators might contain...
14

iOS 14.4 Patches Vulnerabilities That May Have Been Actively Exploited

Tuesday January 26, 2021 12:16 pm PST by
Apple today released iOS 14.4 and iPadOS 14.4, and along with a handful of minor new features, the software introduces security fixes for three vulnerabilities that may have been used in the wild. According to a security support document shared by Apple, there were kernel and WebKit vulnerabilities affecting all iPhones and iPads running iOS or iPadOS 14. The kernel vulnerability could allow ...
matte black macbook pro colorware

Apple Researching High-End Titanium MacBook Casings With Unique Textured Finish

Tuesday January 26, 2021 7:10 am PST by
Apple is researching the use of processed titanium with unique properties for future MacBooks, iPads, and iPhones, according to a newly-granted patent application. In a filing titled "Titanium parts having a blasted surface texture," granted by the U.S. Patent and Trademark Office and spotted by Patently Apple, Apple explains how various devices could adopt titanium casings with a...