Apple Posts iOS 7 Intro, 'Designed by Apple' TV Ad, WWDC Keynote Video
Apple has posted the Jony Ive introduction video for iOS 7, along with the full-length keynote, the 'Designed by Apple' television ad that Tim Cook showed at the end of the keynote, and the introduction video from the keynote that is part of the same campaign.
The 'Designed by Apple' ad, featuring a voiceover from actor Ben Affleck, is a branding spot looking to reinforce the company's California roots.
This is it. This is what matters. The experience of a product. How will it make someone feel? Will it make life better? Does it deserve to exist? We spend a lot of time on a few great things. Until every idea we touch enhances each life it touches. You may rarely look at it, but you'll always feel it. This is our signature. It means everything.
Apple has posted a video of the full two-hour WWDC Keynote on its website. The video should also be made available on the Apple Keynotes Podcast on the iTunes Store later today. [Podcast links: Keynotes, Keynotes in HD, Keynotes in 1080p HD]
Other WWDC Keynote highlights:
- Apple Unveils iOS 7 with Major Design Overhaul, Multitasking and Control Center
- Apple Offers Sneak Peek of Completely Redesigned Mac Pro
- Apple Announces New MacBook Airs with Haswell Processors and 'All-Day' Battery Life
- Apple Apple Announces OS X 'Mavericks' with Tabbed Finder, Safari Redesign, Maps and iBooks
- Apple Announces iTunes Radio, Ad-Supported, Free for iTunes Match Subscribers
- Apple Announces New Airport Base Station and Time Capsule with Faster 802.11ac Wi-Fi
- Apple Announces 'iWork for iCloud' for In-Browser Use
- Apple Announces iCloud Keychain, 1Password-Like Password Manager
- Apple Announces New iBooks and Maps Apps for OS X Mavericks
- Apple Tops $10 Billion in App Store Payouts, 1 Million Daily Retail Store Visitors
- Anki Debuts 'Anki Drive' Intelligent Robotic Car Game
Popular Stories
Apple seeded the release candidate version of iOS 18.2 today, which means it's going to see a public launch imminently. Release candidates represent the final version of new software that will be provided to the public should no last minute bugs be found, and Apple includes release notes with the RC launch.
The iOS 18.2 release notes provide a look at all of the new features that are coming...
Apple is expected to kick off 2025 by launching an all-new smart home hub, also referred to as a "command center," as early as March.
The hub is expected to feature around a six-inch display that can be attached to a tabletop base with a speaker, or mounted on a wall. The device is said to run a new "homeOS" operating system with a customizable widget-focused home screen, and it is expected...
Apple is set to release iOS 18.2 in the second week of December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. There are a handful of new non-AI related feature controls...
In 2025, Apple is planning to debut a thinner version of the iPhone that will be sold alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. This iPhone 17 "Air" will be about two millimeters thinner than the current iPhone 16 Pro, according to Bloomberg's Mark Gurman.
The iPhone 16 Pro is 8.25mm thick, so an iPhone 17 that is 2mm thinner would come in at around 6.25mm. At 6.25mm,...
Apple's next-generation iPhone 17 lineup may bring some of the most significant display improvements we've seen in recent years. While the iPhone 17 series isn't expected until late 2025, multiple rumors suggest Apple is working on substantial screen upgrades across its entire smartphone range.
From enhanced refresh rates to advanced materials and improved power efficiency, these display...
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch sometime in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for.
Apart from their audio and noise-canceling performance, which are generally regarded as...
Apple today seeded the release candidate versions of upcoming iOS 18.2, iPadOS 18.2, and macOS Sequoia 15.2 updates to developers and public beta testers for testing purposes, two weeks after releasing the fourth betas. Alongside the release candidate versions of the iPhone, iPad, and Mac operating system updates, Apple has also seeded the watchOS 11.2, tvOS 18.2, and HomePod Software 18.2 RCs....
OpenAI today announced the launch of ChatGPT Pro, a $200 per month subscription service that provides unlimited access to OpenAI o1, the company's newest and most advanced large language model.
The plan includes unlimited use of OpenAI o1, o1-mini, GPT-4o, and Advanced Voice, along with o1 pro mode, an o1 version that uses more compute to provide better answers to the hardest problems. In...
