Apple Posts iOS 7 Intro, 'Designed by Apple' TV Ad, WWDC Keynote Video

Apple has posted the Jony Ive introduction video for iOS 7, along with the full-length keynote, the 'Designed by Apple' television ad that Tim Cook showed at the end of the keynote, and the introduction video from the keynote that is part of the same campaign.

The 'Designed by Apple' ad, featuring a voiceover from actor Ben Affleck, is a branding spot looking to reinforce the company's California roots.

Designedbyapple

This is it. This is what matters. The experience of a product. How will it make someone feel? Will it make life better? Does it deserve to exist? We spend a lot of time on a few great things. Until every idea we touch enhances each life it touches. You may rarely look at it, but you'll always feel it. This is our signature. It means everything.

Apple has posted a video of the full two-hour WWDC Keynote on its website. The video should also be made available on the Apple Keynotes Podcast on the iTunes Store later today. [Podcast links: Keynotes, Keynotes in HD, Keynotes in 1080p HD]

Other WWDC Keynote highlights:

- Apple Unveils iOS 7 with Major Design Overhaul, Multitasking and Control Center
- Apple Offers Sneak Peek of Completely Redesigned Mac Pro
- Apple Announces New MacBook Airs with Haswell Processors and 'All-Day' Battery Life
- Apple Apple Announces OS X 'Mavericks' with Tabbed Finder, Safari Redesign, Maps and iBooks
- Apple Announces iTunes Radio, Ad-Supported, Free for iTunes Match Subscribers

- Apple Announces New Airport Base Station and Time Capsule with Faster 802.11ac Wi-Fi
- Apple Announces 'iWork for iCloud' for In-Browser Use
- Apple Announces iCloud Keychain, 1Password-Like Password Manager
- Apple Announces New iBooks and Maps Apps for OS X Mavericks
- Apple Tops $10 Billion in App Store Payouts, 1 Million Daily Retail Store Visitors
- Anki Debuts 'Anki Drive' Intelligent Robotic Car Game

Related Roundup: WWDC 2020

Top Rated Comments

(View all)
Avatar
93 months ago
Craig did a really great job presenting the new software.
Score: 18 Votes (Like | Disagree)
Avatar
93 months ago
Forstall's first reaction when he saw iOS7

Score: 13 Votes (Like | Disagree)
Avatar
93 months ago

I'm sorry but iOS7 is a joke. Great Ad nonetheless


There's always gonna be one.
Score: 13 Votes (Like | Disagree)
Avatar
93 months ago
Craig was awesome
Score: 8 Votes (Like | Disagree)
Avatar
93 months ago
I can genuinely say, that ad was beautiful.
Score: 8 Votes (Like | Disagree)
Avatar
93 months ago
That ad makes me cringe.
Score: 7 Votes (Like | Disagree)

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