2013 Internet Trends Report: Mobile Growth Soars, Tablet Shipments Surpass PCs in Less Than 3 Years

At the All Things Digital D11 conference today Kleiner Perkins Caufield & Byers partner Mary Meeker published her 2013 Internet Trends report, a 117 slide presentation that covers a range of topics from Internet usage and traffic to mobile device growth trends.

Unsurprisingly, mobile adoption continues to grow. Both Apple and Samsung have experienced enormous smartphone market share unit growth over the past two years, with Apple going from 16% share in Q1 2010 to 22% share in Q4 2012 and Samsung growing from 4% to 29% during the same time period.

applesamsung
Tablet growth has exploded as well, outpacing even smartphone growth. When comparing the first 12 quarters after launch, iPad shipments ramped up three times more quickly than iPhone shipments.

tabletgrowth
In fact, tablet shipments surpassed both desktop PC and notebook shipments in the fourth quarter of 2012, less than three years after tablets surged in popularity. A similar report from IDC earlier this week confirms the rapid tablet growth, estimating that yearly tablet shipments will surpass notebook shipments by 2013 and the total PC market in 2015.

tabletshipments
Other highlights from the report include overall smartphone growth, which is up 28% year over year in the United States and 31% in China, and mobile internet traffic, which now accounts for 15% of total global internet traffic.

Top Rated Comments

samcraig Avatar
110 months ago
I like that Apple was labeled as growing rapidly at 1.4x and Samsung's is seemingly marginalized at 7x.

"Both Apple and Samsung have experienced enormous smartphone market share unit growth over the past two years"

Apple has experienced fantastic growth. Samsung - quite honestly has exploded.
Score: 17 Votes (Like | Disagree)
M-O Avatar
110 months ago
It's a good thing Tim Cook said last night he doesn't care about Market Share because he's getting A** Whipped by Samsung.

He should have elaborated a little more last night how Apple can be like Samsung...

iOS better be more than Flat because that's what Apple iOS sales are.

It's OK, Tim doesn't care. He just wants developers to make money, he doesn't care how much Apple makes.

Worst interview ever last night. He was defensive all night and just kept spouting the same BS as in the last earnings report.

on behalf of the internet, i give you a swift kick in the nuts.
Score: 15 Votes (Like | Disagree)
Renzatic Avatar
110 months ago
No.

I just think comparing Apple and Samsung is like comparing sales of Porsche and Ford.

If Porsche had a market share matching Ford, that would be considered more significant even if Ford had a slightly larger share. But that comparison wouldn't say alot since they sell to entirely differnt markets.

Remember this. If you ever think about making a car to computer analogy...don't. They're not apt at all.

Apple hardware might sport a slightly better build quality than most of the competition, but they cost about the same, and use roughly the same parts. If this were the case with the car market, then a Porsche and Ford would both cost about $15,000, but the Porsches have better bumpers and look nicer.
Score: 10 Votes (Like | Disagree)
samcraig Avatar
110 months ago
No.

I just think comparing Apple and Samsung is like comparing sales of Porsche and Ford.

If Porsche had a market share matching Ford, that would be considered more significant even if Ford had a slightly larger share. But that comparison wouldn't say alot since they sell to entirely differnt markets.

Samsung and iPhone sell to the same markets. You can get both Samsung and Apple phones for free (at least here in the US for example).

Apple isn't a luxury product. You can get them at Walmart. A comparison of Apple to Samsung relating to Porsche and Ford doesn't work as analogous.
Score: 8 Votes (Like | Disagree)
samcraig Avatar
110 months ago
This is why Apple takes patent violations very seriously. Technological innovations and design and ease of use features stolen and put on a cheaper product makes a difference. China and other eastern Asian nations like Korea have a long history of stealing trade secretes rather than self innovation. The very history of the start up of Samsung and their corporate culture in the 1970’s was to study televisions of the day improve and add on top of the existing technology. This is how they came to be and many other Television companies who could not compete with the low prices died out. I see a lot of comments here the don’t take these facts in account when people discuss how apple is being frivolous. If you love Apple and want it to be around 20 years from now, hope they don’t do to cell phones, tablets and computers what they did to the TV markets.

Wow - and this has what to do with what in this thread? Or did you just want to rant?
Score: 7 Votes (Like | Disagree)
4TheLoveOfTech Avatar
110 months ago
Market Share

It's a good thing Tim Cook said last night he doesn't care about Market Share because he's getting A** Whipped by Samsung.

He should have elaborated a little more last night how Apple can be like Samsung...

iOS better be more than Flat because that's what Apple iOS sales are.

It's OK, Tim doesn't care. He just wants developers to make money, he doesn't care how much Apple makes.

Worst interview ever last night. He was defensive all night and just kept spouting the same BS as in the last earnings report.
Score: 6 Votes (Like | Disagree)

Related Stories

studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
airtag in hand

Apple Enhancing AirTags Anti-Stalking Measures With Android App and Shorter Sound Intervals

Thursday June 3, 2021 11:10 am PDT by
Apple is enhancing AirTags security to prevent stalking using the Bluetooth devices, Apple told CNET today. Apple is already sending out over-the-air updates to AirTags that will shorten the amount of time before an unknown AirTag alerts you if it is in your possession. At the current time, AirTags play a sound after three days of being away from their owner. After the update, AirTags will...
maxresdefault

Here's How Apple's New iPhone to iPhone Data Migration Feature Works in iOS 12.4

Tuesday July 23, 2019 1:20 pm PDT by
Apple this week released iOS 12.4, the newest version of iOS 12 available for iPhones and iPads. One of the new features in iOS 12.4 is an updated data migration option that uses device to device transfers rather than relying on iCloud. Apple didn't provide much information on the new data migration feature, so we thought we'd check it out in our latest YouTube video. Subscribe to the ...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
macos catalina legacy system extension alert

Apple Begins Warning Users That 'Legacy System Extensions' Won't Work With a Future Version of macOS

Wednesday March 25, 2020 9:53 am PDT by
Apple has shared a new support document that indicates kernel extensions — which it calls "legacy system extensions" — will not be compatible with a future version of macOS because they "aren't as secure or reliable as modern alternatives."System extensions are a category of software that works in the background to extend the functionality of your Mac. Some apps install kernel extensions, which...
os x mountain lion macs 16x9 2

Apple Makes OS X Lion and Mountain Lion Free to Download

Wednesday June 30, 2021 12:19 pm PDT by
Apple recently dropped the $19.99 fee for OS X Lion and Mountain Lion, making the older Mac updates free to download, reports Macworld. Apple has kept OS X 10.7 Lion and OS X 10.8 Mountain Lion available for customers who have machines limited to the older software, but until recently, Apple was charging $19.99 to get download codes for the updates. As of last week, these updates no...
airtag precision finding

AirTag Includes U1 Chip for 'Precision Finding' Feature

Tuesday April 20, 2021 12:11 pm PDT by
Apple's long-awaited AirTag was finally unveiled today, and as expected, the small circle-shaped accessories can be attached to items like wallets, keys, and more to allow them to be tracked in the Find My app. As was rumored ahead of release, each AirTag is equipped with a U1 chip, and on devices that also have U1 chips, there's a Precision Finding feature. U1 Ultra Wideband chips are...
iOS 15 General Feature Yellow

Everything New in iOS 15 Beta 6: SharePlay Disabled, Safari Redesigned and More

Tuesday August 17, 2021 2:12 pm PDT by
Apple released the sixth beta of iOS 15 just a week after the fifth beta, but the new update brings some of the most significant tweaks that we've seen to iOS 15 during the beta testing period. Safari Redesign Apple in iOS 15 beta 6 has added a toggle to move the Safari address bar to the top of the interface, which returns Safari to an iOS 14-like design and mitigates all of the Safari...
m1 macbook air

Kuo: Mini-LED MacBook Air Coming in Mid-2022

Thursday July 22, 2021 7:48 pm PDT by
Apple will release a new version of the MacBook Air around the middle of 2022, Apple analyst Ming-Chi Kuo said today in note to investors seen by MacRumors. The upcoming MacBook Air will feature a 13.3-inch mini-LED display, which would make it the second Mac to gain mini-LED technology after the 2021 MacBook Pro, which is rumored to include a mini-LED display and is expected to launch later ...
2016 macbook pro flexgate b

Apple Faces Another Class-Action MacBook Pro ‘Flexgate’ Lawsuit

Thursday August 20, 2020 6:43 am PDT by
Another class-action complaint has been lodged against Apple, which claims that the company was aware of a MacBook Pro design flaw that caused some devices to have backlight display issues (via Apple Insider). The so-called "flexgate" problem was present in some MacBook Pro models manufactured between 2016 and 2017. The problem appears as dark patches along the bottom of the MacBook Pro's...