Tablet Market Projected to Surpass Notebooks in 2013, Total PC Market in 2015

Research firm IDC today released new projections showing that the firm expects tablet shipments to surpass shipments of notebook computers in 2013, marking a significant shift in how consumers approach portable devices. IDC projects that the strong growth of tablets will continue into the future, allowing tablets to overtake the entire PC market in 2015.

"What started as a sign of tough economic times has quickly shifted to a change in the global computing paradigm with mobile being the primary benefactor," said Ryan Reith, Program Manager for IDC's Mobility Trackers. "Tablets surpassing portables in 2013, and total PCs in 2015, marks a significant change in consumer attitudes about compute devices and the applications and ecosystems that power them. IDC continues to believe that PCs will have an important role in this new era of computing, especially among business users. But for many consumers, a tablet is a simple and elegant solution for core use cases that were previously addressed by the PC."

idc_tablet_pc_projections_2013
While Apple has remade the tablet market with the iPad, IDC notes that a proliferation of low-cost Android tablets is driving overall growth at this point. Apple's efforts have also shown that tablets are viable tools for the education market, opening up significant possibilities for sales growth.

"Apple's success in the education market has proven that tablets can be used as more than just a content consumption or gaming device," said Jitesh Ubrani, Research Analyst for the Worldwide Quarterly Tablet Tracker. "These devices are learning companions, and as tablet prices continue to drop, the dream of having a PC for every child gets replaced with the reality that we can actually provide a tablet for every child."

The success of tablets is undoubtedly coming as no surprise to Apple, as its executives have said a number of times over the past several years that they expect the tablet market to exceed that of PCs.

Top Rated Comments

iKane Avatar
103 months ago
I know it's inevitable but I hate this. Until I can do simple things effortlessly on my iPad it will never be a viable alternative to my MacBook Pro. Just the process of trying to send an email with attachments other than just photos/videos is an absolute chore. On OS X, it's a piece of cake. I can add whatever I want to an email, on iOS I have to search for an appropriate app and hope it does what I want.

At this point I'm seeing a MacBook Air as a much better option for on the move computing. If it had 3G built in I would buy it yesterday.
Score: 7 Votes (Like | Disagree)
firewood Avatar
103 months ago
More people buy small cars than trucks and horse carriages these days. And in many places, including big university campuses, there may be a lot more people using bicycles and scooters than cars.

That doesn't mean that bicycles have replaced horses, truck tractors and airliners. Just that less people use them less often. There are a few, but very few people play polo, deliver refrigerators, or prepare photo spreads for National Geographic. Maybe you're one, but you'll have to pay for your tools. Not expect grandma to support the economy of scale necessary to make your horse stables, Peterbilt tractors and Bugattis cheaper.

IBM still sells mainframes. Not many and they are not cheap. The typical programmer hasn't seen one in decades. Thus heads the full tower desktop PC.
Score: 6 Votes (Like | Disagree)
JarJarThomas Avatar
103 months ago
I am a gamer.
And as long as i am a gamer i want a big fat desktop for gaming.
Consoles are just not good enough (no mouse, no multimonitor stuff, and as far as i can see it, even the new ones have less grafic power than current pc cards).

And yes ... for hardcore gaming i can't use a mac :-(
Score: 4 Votes (Like | Disagree)
macFanDave Avatar
103 months ago
Most people don't need computers -- they just need Internet appliances. They are strictly consumers of content and even if they have some urge to create, their basic needs can be met with simple Web-based tools.

People who program, those who require powerful apps to do their work and people who create sophisticated content are among the only ones that will continue to need full-pledged computers.

Fortunately, Apple makes the best tablet and those who value the superior user experience will continue to pony up for an iPad. We can't be bothered with the hordes of cheapskates.
Score: 3 Votes (Like | Disagree)
Renzatic Avatar
103 months ago
People have been saying pc gaming is dying for years, when is it going to actually happen?

You're about to see another resurge of the death of PC gaming arguments now that a new generation of consoles is about to come out.

And just like last time with the PS3/360, the time before that with the PS2/Gamecube, and even the time before that with the PS1/N64, after they've been out for a couple of years, PC gaming will start climbing back up to normal. It always sees a huge hit with each new console generation, and always ends up being at its most popular shortly before another cycle begins.

----------

As long as there is still a considerable PC market, there will be games made for it. However if this trend of the media consuming masses shunning traditional computers continues, then publishers will respond by paying less and less attention to them. This would be a gradual decline, rather than something which happens overnight. Much like what has happened to arcades.

It won't be anything like the arcades. The consumer PC market, which is what's most at danger from the tablets, has never been a part of the PC gamer market. Even when they fall by the wayside, the PC gamer niche will likely still be buying towers and powerful AIOs like they always have.

The PC in general isn't going to die. It's going to become much like it was in the mid-late 90's. A market for professionals and enthusiasts.
Score: 2 Votes (Like | Disagree)
xgman Avatar
103 months ago
Most people don't need . . .

I cringe whenever I read these four words. The way I see it is that unless you own a research company, don't presume to tell me what "most people" do. :mad:
Score: 2 Votes (Like | Disagree)

Top Stories

samsung experience 1

Samsung's 'iTest' Lets You Try a Galaxy Device on Your iPhone

Thursday April 8, 2021 12:42 pm PDT by
Samsung has launched "iTest," an interactive website experience that's designed to allow iPhone users to test out Android on a Galaxy device, or "sample the other side," as Samsung puts it. Subscribe to the MacRumors YouTube channel for more videos. The iTest website is being advertised in New Zealand, according to a MacRumors reader who came across the feature. Visiting the iTest website on...
sonny 2021 ipad mini pro dummies

Leaked Dummy Units Show iPad Mini 6 With Thick Bezels and Home Button, New iPad Pro Models

Thursday April 8, 2021 2:11 am PDT by
Rumors suggest Apple will release refreshed versions of the iPad mini and iPad Pro models in the first half of this year, potentially as soon as this month, and a new leak today has provided us with a possible preview of what to expect in terms of the devices' overall design and camera prospects. Tech leaker and Apple blogger Sonny Dickson this morning shared images on Twitter showing dummy ...
iMessage Android featured

Apple's Rationale for Not Bringing iMessage to Android Revealed in Legal Documents

Friday April 9, 2021 2:22 am PDT by
It's no secret that Apple sees iMessage as a big enough selling point to keep the service exclusive to Apple devices, however new court filings submitted by Epic Games in its ongoing lawsuit with the company reveal just how Apple executives have rationalized their decision not to develop a version of iMessage for Android. Apple clearly recognizes the power that iMessage has to keep users...
fake airpods 3

Counterfeit 'AirPods 3' Hit the Market Prior to Official Announcement

Friday April 9, 2021 2:45 am PDT by
Apple is expected to launch the third iteration of AirPods in the third quarter of this year. Rumors and reports suggest the new AirPods will feature an updated design more in line with the AirPods Pro, but lacking in "Pro" features such as active noise cancellation. Despite AirPods 3 not yet being officially announced by Apple, counterfeit products of the unreleased earbuds have already hit ...
nba tracking prompt orange

Two-Thirds of iPhone Users Expected to Block Ad Tracking

Friday April 9, 2021 7:19 am PDT by
As many as 68 percent of iPhone users are expected to deny advertisers permission to track them thanks to Apple's App Tracking Transparency feature, in what is beginning to look like a significant blow to the advertising industry (via AdWeek). With the launch of iOS 14.5, apps will have to receive explicit user permission before accessing an iPhone's advertising identifier or IDFA, which is...
iPhone 13 Battery Life Feature

DigiTimes: iPhone 13 Pro Models to Feature 120Hz ProMotion Refresh Rate and 15-20% Less Power Consumption

Friday April 9, 2021 12:52 am PDT by
The two premium "Pro" models of the upcoming iPhone 13 lineup will be equipped with a low-power LTPO display, enabling the iPhones to have a 120Hz refresh rate, according to industry sources cited by Taiwanese publication DigiTimes. According to today's paywalled report, Apple suppliers Samsung and LG Display are in the process of converting parts of their production capacity to produce LTPO ...
ipad pro and macbook pro

iPad and MacBook Production Reportedly Delayed Due to Global Chip Shortage

Thursday April 8, 2021 2:31 am PDT by
Apple is facing a global shortage of certain components for some of its MacBook and iPad models, causing the Cupertino tech giant and its suppliers to postpone production of the products, according to a new report from Nikkei Asia. According to the report, MacBook production is being hindered due to the shortage of chips mounted onto the circuit board before final assembly, which is a key...
ehric

iPhone 12 Mini Missing From Top 5 Best Selling Smartphone List of January 2021

Friday April 9, 2021 4:58 am PDT by
According to market data compiled by Counterpoint Research, Apple's smallest iPhone since the 2016 iPhone SE, the iPhone 12 mini, struggled to obtain a spot in the top five list of best-selling smartphones in January of this year. According to the market data, the iPhone 12 mini came in eighth place for the best-selling smartphone worldwide in the first month of the year. However, the iPhone ...
tmobile 5g modem

T-Mobile Launches Unlimited 5G Home Internet for $60/Month

Wednesday April 7, 2021 2:18 pm PDT by
T-Mobile today hosted an Un-carrier event where the company announced the launch of a a new 5G home internet plan, which is priced at $60 per month and offers unlimited data. The service is available to more than 30 million Americans across much of the United States, including 10 million households in rural areas not typically able to access reliable broadband. Connectivity will be either 4G ...
apple find my network

Apple Announces Find My Network With Support for Third-Party Devices

Wednesday April 7, 2021 10:06 am PDT by
Apple today announced the launch of its Find My network accessory program, which is designed to allow third-party Bluetooth devices to be tracked in the Find My app right alongside your Apple devices. According to Apple, the first accessory companies to take advantage of the new Find My integration include Belkin, Chipolo, and VanMoof, with devices set to be available beginning next week. ...