Apple Executives Optimistic About Future of iOS, Expect Tablet Market to Surpass PCs

ipad 2 hand
Business Insider reports on a new research note from Goldman Sachs analyst Bill Shope covering a recent meeting between Shope and Apple executives Tim Cook, Ron Johnson, and Peter Oppenheimer. According to Shope, the executives expressed considerable optimism regarding the future of iOS, particularly when it comes to the iPad. In fact, Apple Chief Operating Officer Tim Cook reportedly noted that the company expects tablet sales to surpass PC sales over the next several years.

Shope says, "the company appeared more overtly optimistic on the long-term prospects for the iOS platform than it has been in quite some time."

Why?

For one, Cook said, "he sees no reason why the tablet market shouldn't eclipse the PC market over the next several years," according to Shope's note.

Apple's iPad of course currently dominates that tablet market, and while its share will almost certainly shrink as more competitors come to market, most observers expect Apple to continue to lead the market for years to come.

According to a separate article relating information from the note, Shope reports that Apple is once again touting its preference for an "integrated" ecosystem for iOS over the "fragmented" one it sees for Google's Android platform. Apple's executives reportedly suggest that while the Android approach may yield market share gains over the short term, but the the fragmentation will ultimately weaken the platform and degrade the user experience.

To that end, Apple argues that the true measure of a platform's value should be measured by how well it supports the entire ecosystem surrounding it, and with the company having paid out over $2 billion to App Store developers so far, it believes that it offers the most successful and sustainable model among mobile platforms.

Related Roundup: iPad
Buyer's Guide: iPad (Caution)
Related Forum: iPad

Popular Stories

iPhone 16 Pro Max Generic Feature 2

5 Biggest Changes Rumored for iPhone 16 Pro Max

Tuesday May 21, 2024 7:29 am PDT by
Given Apple's rumored plan to add an all-new high-end tier to its iPhone 17 series in 2025, this could be the year for Apple to bring its boldest "Pro Max" model to the table — the kind of iPhone 16 upgrade that stands tall above its siblings, both figuratively and literally. If you have been holding out for the iPhone 16 Pro Max, here are five of the biggest changes rumored to be coming...
6chatgpt mac app

5 Reasons to Use OpenAI's ChatGPT App for Mac

Thursday May 23, 2024 6:07 am PDT by
On May 13, OpenAI during its Spring Update announced that it would be releasing a desktop ChatGPT app for the Mac in the "coming weeks," and said that ahead of a wider launch it had started rolling out the app to some ChatGPT Plus subscribers. Subscribe to the MacRumors YouTube channel for more videos. After testing the app for a few days, we thought it was worth sharing some reasons why...
macOS 15 Feature

macOS 15 System Settings to Get Design Overhaul

Thursday May 23, 2024 12:51 pm PDT by
With the macOS 15 update that is set to debut at WWDC in June, Apple plans to rearrange "menus and app UIs," according to a report from AppleInsider. The System Settings app, which was last updated with macOS Ventura, will get one of the biggest updates. With macOS Ventura, Apple renamed the System Preferences app to System Settings, introducing a design similar to the Settings app on the...
new best buy blue

Best Buy's Memorial Day Sale Has Record Low Prices on iPads, MacBooks, and Much More

Friday May 24, 2024 7:12 am PDT by
Best Buy today kicked off its Memorial Day weekend sale, and it has some of the best prices we've tracked in weeks on iPads and MacBooks. Specifically, you'll find record low prices on the 5th generation iPad Air, iPad mini 6, M2 MacBook Air, and M3 MacBook Pro. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment,...

Top Rated Comments

ECUpirate44 Avatar
169 months ago
The iPad or any tablet for that matter will never replace my laptop. Typing for an extended time on a touchscreen is just not practical.
Score: 13 Votes (Like | Disagree)
leroypants Avatar
169 months ago
Hence the reason for the iPad Keyboard Dock :D or you can use a Bluetooth Keyboard with it.


Yeah, why carry a lap top, when you can carry an ipad, a keyboard dock and a card reading attachment.

I love my iPad just cos its more portable than a laptop and it was awesome at a wedding I went to recently, which I shot the photos for my cousin. I was able to show him & the guests all the snaps like 5 mins after i'd took them on my iPad


I know the feeling, it is completely impossible to do that with a laptop.
Score: 8 Votes (Like | Disagree)
theelysium Avatar
169 months ago
The iPad or any tablet for that matter will never replace my laptop. Typing for an extended time on a touchscreen is just not practical.

I agree for me personally (or until they beef them up) tablets will not replace my computer, but my iPad2 does a great job of replacing my computer on the go. If I need to do some serious work though, it's back to my computer.
Score: 7 Votes (Like | Disagree)
INeedAMacBook Avatar
169 months ago
Can't wait to see what iOS 5 does for iPad, especially iPad 2
Score: 7 Votes (Like | Disagree)
Andy-V Avatar
169 months ago
I think tablets are great, fun, useful devices. I mean, I love my iPad, but to me, it will never replace my computer. It replaces it in some ways, like casual internet browsing, but if I'm going to do some hardcore word processing or video editing, I'm going to want my laptop there.

This is just it. Tablets should be seen as a complement to laptops and desktops NOT a replacement. Just like laptops didn't replace desktops, tablets simply wont replace laptops. There's room in our lives for all three.
Score: 6 Votes (Like | Disagree)
deannnnn Avatar
169 months ago
I think tablets are great, fun, useful devices. I mean, I love my iPad, but to me, it will never replace my computer. It replaces it in some ways, like casual internet browsing, but if I'm going to do some hardcore word processing or video editing, I'm going to want my laptop there.
Score: 5 Votes (Like | Disagree)