iPhone Predicted to Surpass Android Market Share by 2015

Apple's market share of the worldwide smartphone market may have slipped, but a new Yankee Group survey (via AllThingsD) shows some promising data points for the company.

In a survey of 16,000 U.S. smartphone users, the company found 91 percent of iPhone owners plan to purchase another iPhone when it's time to upgrade, while for Android the number is just 76 percent. And, three quarters of those looking to switch from Android plan to buy an iPhone.

Yankee Group believes the incredible customer loyalty that Apple holds will drive market share gains well into the future. The firm predicts that, if these loyalty numbers hold, Apple will surpass Android in U.S. market share by 2015.

Applemarketshare

Think of the Apple and Android ecosystems as two buckets of water. New smartphone buyers — mostly upgrading feature phone owners — fall like rain into the two big buckets about equally, with a smaller number falling into Windows Phone and BlackBerry buckets. However, the Android bucket leaks badly, losing about one in five of all the owners put into it. The Apple bucket leaks only about 7 percent of its contents, so it retains more of the customers that fall into it. The Apple bucket will fill up faster and higher than the Android one, regardless of the fact that the Apple bucket may have had fewer owners in it to begin with.

The iPhone has traditionally demonstrated strong platform loyalty, and Tim Cook has played up both Apple's ecosystem of interconnected devices and apps, and the iPhone's "halo effect" as significant strengths for the company in recent earnings calls.

Top Rated Comments

jonnysods Avatar
108 months ago
I moved from an iPhone 5 to a Nexus 4. Really glad I did.
Score: 52 Votes (Like | Disagree)
vanzantapple Avatar
108 months ago
This article is fantasy for Apple fanbois.

Sorry.
Score: 29 Votes (Like | Disagree)
hspace Avatar
108 months ago
This reads more like wishful thinking rather than a proper analysis.

Especially if the iOS software and hardware remains stagnant. People may say they plan on switching to iPhone now - but that may change at any point, if the next-gen iPhone does not stay competitive to Android flagships.
Score: 29 Votes (Like | Disagree)
sneaky butcher Avatar
108 months ago
iPhone Predicted to Surpass Android Marketshare by 2015

i bet it doesn't
Score: 22 Votes (Like | Disagree)
Gym Hellwig Avatar
108 months ago
This has to be the silliest "projection" I have ever seen in my life.
Score: 19 Votes (Like | Disagree)
Oletros Avatar
108 months ago
Apple's market share of the worldwide smartphone market may have slipped (https://www.macrumors.com/2013/04/26/apples-share-of-smartphone-market-slips-as-smartphones-outsell-feature-phones-for-first-time/), but a new Yankee Group survey (http://www.yankeegroup.com/ResearchDocument.do?id=60321) (via AllThingsD (http://allthingsd.com/20130426/androids-leaky-bucket-loyalty-gives-apple-the-edge-over-time/)) shows some promising data points for the company.

I don't understand what relation has a worldwide marketshare data with an USA survey
Score: 15 Votes (Like | Disagree)

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