whatsapp.jpgTechCrunch reports that WhatsApp CEO Jan Koum has revealed in an interview with Dutch journalist Alexander Klopping that WhatsApp Messenger for iPhone will be moving to a subscription model by the end of the year.

The new subscription model would apply to new users, Koum said, and would likely follow the same pricing structure as its other apps, which are free for the first year and then cost $1/year, compared to the single, for-life $0.99 purchase that users make on iOS today. “We’re relaxed on dates, but definitely this year. It’s on the road map,” Koum said.

When asked why the company was making the change, Koum responded that they wanted "to keep things simple," probably referring to wanting to have a standard pricing model across all platforms.

WhatsApp is an immensely popular cross-platform messaging app that sees 17 billion messages sent daily, which is over eight times as many as Apple's 2 billion messages sent daily on iMessage.

As of right now, WhatsApp for iPhone is still available for $0.99 on the App Store. [Direct Link]

Top Rated Comments

evil89 Avatar
120 months ago
Waiting for the first moron with an iPhone that cannot afford to spend .79$/y on such a great app.
Score: 18 Votes (Like | Disagree)
levitynyc Avatar
120 months ago
RIP WhatsAPP.
Score: 17 Votes (Like | Disagree)
j_maddison Avatar
120 months ago
Waiting for the first moron with an iPhone that cannot afford to spend .79$/y on such a great app.

You didn't have to wait long, look at the post above yours :D
Score: 15 Votes (Like | Disagree)
cmChimera Avatar
120 months ago
I'll just use iMessage.
Score: 12 Votes (Like | Disagree)
jace88 Avatar
120 months ago
It's not so much people who buy iPhones can't afford to pay $1 a year but rather, there's plenty of competing apps which are free and do the same thing. I appreciate Whatsapp not including advertisements and that it's cross platform, but I feel that if it essentially becomes closed to new users due to noone wanting to pay, it'll just become less relevant in the face of competition from FB Messaging, Skype, and the multitude of other free chat-with-friend apps.

I was astonished to see this happen on my BB the other day saying I needed to update but to do so would cost me money. The solution was simple- I uninstalled Whatsapp.
Score: 10 Votes (Like | Disagree)
Tankmaze Avatar
120 months ago
"To keep things simple" yeah right, the most simple things are : people pay 1 dollar and thats it, not a subscription based.
Score: 10 Votes (Like | Disagree)

Popular Stories

iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
apple ar headset concept 1

Apple's Headset Said to Feature 14 Cameras Enabling Lifelike Avatars, Jony Ive Has Remained Involved With Design

Friday May 20, 2022 6:50 am PDT by
Earlier this week, The Information's Wayne Ma outlined struggles that Apple has faced during the development of its long-rumored AR/VR headset. Now, in a follow-up report, he has shared several additional details about the wearable device. Apple headset render created by Ian Zelbo based on The Information reporting For starters, one of the headset's marquee features is said to be lifelike...
sony headphones 1

Sony's New WH-1000XM5 Headphones vs. Apple's AirPods Max

Friday May 20, 2022 12:18 pm PDT by
Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max. Subscribe to the MacRumors YouTube channel for more videos. First of all, the AirPods Max win out when it comes ...
apple music

Apple Increases Apple Music Subscription Price for Students in Several Countries

Sunday May 22, 2022 1:57 am PDT by
Apple has silently increased the price of its Apple Music subscription for college students in several countries, with the company emailing students informing them their subscription would be slightly increasing in price moving forward. The price change is not widespread and, based on MacRumors' findings, will impact Apple Music student subscribers in but not limited to Australia, the...
iPhone 13 Face ID

'High-End' iPhone 14 Front-Facing Camera to Cost Apple Three Times More

Monday May 23, 2022 7:05 am PDT by
The iPhone 14 will feature a more expensive "high-end" front-facing camera with autofocus, partly made in South Korea for the first time, ET News reports. Apple reportedly ousted a Chinese candidate to choose LG Innotek, a South Korean company, to supply the iPhone 14's front-facing camera alongside Japan's Sharp. The company is said to have originally planned to switch to LG for the iPhone...