whatsapp.jpgTechCrunch reports that WhatsApp CEO Jan Koum has revealed in an interview with Dutch journalist Alexander Klopping that WhatsApp Messenger for iPhone will be moving to a subscription model by the end of the year.

The new subscription model would apply to new users, Koum said, and would likely follow the same pricing structure as its other apps, which are free for the first year and then cost $1/year, compared to the single, for-life $0.99 purchase that users make on iOS today. “We’re relaxed on dates, but definitely this year. It’s on the road map,” Koum said.

When asked why the company was making the change, Koum responded that they wanted "to keep things simple," probably referring to wanting to have a standard pricing model across all platforms.

WhatsApp is an immensely popular cross-platform messaging app that sees 17 billion messages sent daily, which is over eight times as many as Apple's 2 billion messages sent daily on iMessage.

As of right now, WhatsApp for iPhone is still available for $0.99 on the App Store. [Direct Link]

Top Rated Comments

evil89 Avatar
109 months ago
Waiting for the first moron with an iPhone that cannot afford to spend .79$/y on such a great app.
Score: 18 Votes (Like | Disagree)
levitynyc Avatar
109 months ago
RIP WhatsAPP.
Score: 17 Votes (Like | Disagree)
j_maddison Avatar
109 months ago
Waiting for the first moron with an iPhone that cannot afford to spend .79$/y on such a great app.

You didn't have to wait long, look at the post above yours :D
Score: 15 Votes (Like | Disagree)
cmChimera Avatar
109 months ago
I'll just use iMessage.
Score: 12 Votes (Like | Disagree)
jace88 Avatar
109 months ago
It's not so much people who buy iPhones can't afford to pay $1 a year but rather, there's plenty of competing apps which are free and do the same thing. I appreciate Whatsapp not including advertisements and that it's cross platform, but I feel that if it essentially becomes closed to new users due to noone wanting to pay, it'll just become less relevant in the face of competition from FB Messaging, Skype, and the multitude of other free chat-with-friend apps.

I was astonished to see this happen on my BB the other day saying I needed to update but to do so would cost me money. The solution was simple- I uninstalled Whatsapp.
Score: 10 Votes (Like | Disagree)
Tankmaze Avatar
109 months ago
"To keep things simple" yeah right, the most simple things are : people pay 1 dollar and thats it, not a subscription based.
Score: 10 Votes (Like | Disagree)

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