The very different designs for Apple's and Google's planned headquarters buildings are a reflection of their corporate personalities, argues a professor of architecture at the University of Wisconsin - Milwaukee.

In an interview with Professor Brian Schermer by digital news site Quartz (via Business Insider), the workplace design expert comments on the two companies' respective plans for their new headquarter buildings.

apple-2

Apple is ... inscrutable. We don’t see the interiors. I have no idea how Apple would organize the building into different work groups. [It] is very tightly controlled. Maybe the Apple employee is somebody who’s attracted to that pure, shared vision — the Jony Ive aesthetic. [It is] an architecture that [one] is meant to behold. The company is shooting for timeless beauty.

google_bayview_wp

Google’s business is somewhat sprawling and disheveled. They started off with search, and now they are getting into hardware, like Pixel and Google Glass. Similarly, their next campus is a thicket of ideas and places to be. The Google vision is perhaps to recruit people who are attracted to the serendipity of messiness. Architecture can be a very abstract language, but Google is wearing its heart on its sleeve. It’s trying to say that you can really inhabit this space.

Apple CEO Tim Cook mentioned Apple's new campus at yesterday's shareholders meeting, reiterating that Apple plans to move into the facility in 2016, with construction potentially beginning later this year.

Top Rated Comments

Eugene-DL Avatar
116 months ago
This says a lot

Apple - Connected ecosystem
Google - Fragmented (even their ideas are this and that)

Both look stunning in their own ways, I think.
Score: 23 Votes (Like | Disagree)
abhishake Avatar
116 months ago
This is worthy of the front page over so many other posts lol
Score: 12 Votes (Like | Disagree)
SockRolid Avatar
116 months ago
Architecture can be a very abstract language, but Google is wearing its heart on its sleeve.

"The only problem with Microsoft is they just have no taste."
- Steve Jobs, 1995

This is also Google's problem.

You're either born with an aesthetic sense or you're not.
Sorry Google. You weren't.
Score: 8 Votes (Like | Disagree)
M-O Avatar
116 months ago
Apple has style.
Score: 8 Votes (Like | Disagree)
sc4rf4c3 Avatar
116 months ago
I hate to say this but Google's HQ looks like a housing project.
Score: 7 Votes (Like | Disagree)
0815 Avatar
116 months ago
So what will Samsung's new campus look like?
It will look like Apples campus - but have a much bigger radius ... and they will call it a new invention.

They will also use cheap plastic instead of the continues high quality glass windows.
Score: 6 Votes (Like | Disagree)

Popular Stories

safari icon blue banner

Safari Bug Allows Websites to Track Your Recent Browsing Activity in Real Time [Updated]

Sunday January 16, 2022 3:37 pm PST by
A bug in WebKit's implementation of a JavaScript API called IndexedDB can reveal your recent browsing history and even your identity, according to a blog post shared on Friday by browser fingerprinting service FingerprintJS. In a nutshell, the bug allows any website that uses IndexedDB to access the names of IndexedDB databases generated by other websites during a user's browsing session....
iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
iPad Air Feature 2 green

New Apple Products Filed in Regulatory Database, Likely Including New iPhone SE and iPad Air

Tuesday January 18, 2022 6:11 am PST by
Apple today filed unreleased iPhone and iPad models in the Eurasian Economic Commission database, as spotted by French blog Consomac. The filings likely represent the rumored third-generation iPhone SE, fifth-generation iPad Air, and potentially more. The unreleased iPhone models have the identifiers A2595, A2783, and A2784, while the unreleased iPad models have the identifiers A2588, A2589, ...
AirPods 3 New Firmware Feature

Apple Updates AirPods 3 Firmware to Version 4C170

Tuesday January 18, 2022 11:46 am PST by
Apple today released a new 4C170 firmware update for the AirPods 3, an update from the prior 4C165 that was made available in December. Apple does not offer details on what's included in new firmware updates for the AirPods‌, so we don't know what improvements or bug fixes the new firmware brings. There is no standard way to upgrade the ‌AirPods‌‌ software, but firmware is...
iphone 5g mmwave

U.S. Airlines Warn of 'Catastrophic' Crisis With Impending 5G Rollout, AT&T and Verizon Agree to Delay Around Airports

Tuesday January 18, 2022 10:35 am PST by
Verizon and AT&T's upcoming rollout of new C-Band 5G technology could cause chaos and lead to widespread delays of passenger and cargo flights, major U.S. airlines said on Monday in a letter sent to the White House National Economic Council, the FAA, and the FCC (via Reuters). "Unless our major hubs are cleared to fly, the vast majority of the traveling and shipping public will essentially...
iphone se 2020 top

iPhone SE With Larger 5.7-Inch Display May Launch in 2023, 'iPhone SE+ 5G' Also Rumored

Monday January 17, 2022 6:46 am PST by
Apple is planning to release a fourth-generation iPhone SE with a larger 5.7-inch display as early as 2023, according to display industry consultant Ross Young, who has proven to be a reliable source of information for future Apple products. The fourth-generation iPhone SE has until now been rumored to launch in 2024, but Young now says a 2023 release is looking more likely....
tesla carplay solution

Developer Showcases Apple CarPlay Workaround for Teslas

Monday January 17, 2022 7:24 am PST by
A Tesla Model 3 owner has resorted to a workaround to implement Apple CarPlay in his vehicle, amid no sign of official support from Tesla (via Tesla North). Apple CarPlay and Apple Music support are among the most-requested Tesla features, but with no indication that Tesla is willing to implement Apple CarPlay in its vehicles, Polish developer Michał Gapiński took matters into his own...
ipad air 4 video

New iPad Air Rumored to Launch This Spring With A15 Chip, 5G, Center Stage Camera, and More

Saturday January 15, 2022 8:05 pm PST by
Apple is planning to release a fifth-generation iPad Air with similar features as the sixth-generation iPad mini, including an A15 Bionic chip, 12-megapixel Ultra Wide front camera with Center Stage support, 5G for cellular models, and Quad-LED True Tone flash, according to Japanese blog Mac Otakara. Citing reliables sources in China, the report claims that the new iPad Air could be...