'Post-PC Era' Predicted By Steve Jobs Taking Hold as Samsung Tops Apple in Connected Device Market - MacRumors
Skip to Content

'Post-PC Era' Predicted By Steve Jobs Taking Hold as Samsung Tops Apple in Connected Device Market

The reality of the "post-PC era" predicted by Steve Jobs at the launch of the iPad 2 in 2011 can clearly be seen in a single graphic created by market intelligence company IDC in a report on what the firm refers to as the Smart Connected Device Market.

idc connected devices 2010 2012
(Legend omits smartphones shown in yellow)

The chart shows the market share decline of both desktop PCs (from 23% in 2010 to just 12% in 2012) and laptops (from 29% to 17%), while tablets grew from 3% to 11% and smartphones from 45% to 60%. Overall, PCs have seen their share of the total smart connected device market fall from roughly 50% to just 30% in only two years.

The figures do not, of course, necessarily indicate device preference, as some may choose a cheaper device for financial reasons, especially in developing markets.

Across the four markets, Apple increased its market share from 16.3% in 2011 to 18.2% in 2012, but dropped from first to second place as it was outpaced by Samsung, whose market share grew from 12.3% to 20.8%.

apple-2nd

Popular Stories

Apple iCloud Plus expansion hero

iCloud+ Now Includes Apple TV, Apple Arcade, and Curated Apple Music Stations in Over 100 Countries

Tuesday September 15, 2026 1:43 am PDT by
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries. In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....
Everything New Your iPhone Can Do on iOS 27 Feature 1

50 New Things Your iPhone Can Do in iOS 27 - Out Now!

Monday September 14, 2026 10:48 pm PDT by
Apple released iOS 27 this week, and despite the company's focus this year on refining its flagship operating system and nixing bugs, there are still many additional features to explore, not least of which is Apple's new context-aware Siri, re-tooled for the generative AI era. Which iPhones Support Every iOS 27 Feature? This year's major iPhone software update isn't all about AI, though,...
iOS 27 Icon iPhone

iOS 27 Available Now With These 8 New Features

Monday September 14, 2026 9:00 am PDT by
Update — 10 a.m. Pacific Time: Apple has released iOS 27. During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14. iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update. Below, we have highlighted eight new features and...

Top Rated Comments

177 months ago
I still hate the idea of "post PC". None of these portable devices replaces a laptop or a desktop computer. Its simply Post PC because Apple said so, and people like to do what they are told.
Score: 16 Votes (Like | Disagree)
AppleScruff1 Avatar
177 months ago
Here we go again.....................I'm making popcorn. :D
Score: 13 Votes (Like | Disagree)
MR.Raul Avatar
177 months ago
"Apple comes out with a new product, have 100% of the market"
of course it's only gonna decline after that.
Score: 12 Votes (Like | Disagree)
177 months ago
Not really surprised Samsung are on top. They do have about a million different devices to sell. :rolleyes:
Score: 11 Votes (Like | Disagree)
Amazing Iceman Avatar
177 months ago
I still hate the idea of "post PC". None of these portable devices replaces a laptop or a desktop computer. Its simply Post PC because Apple said so, and people like to do what they are told.
When you start seeing tat most people you knew carrying laptops in the past are now carrying Tablets instead, then you know it's a "Post-PC Era".
There are many situations in which an iPad can do most of your required tasks without the need for a laptop or desktop.

In my case, since I got my iPad 1, my MBP has stayed home.
Score: 7 Votes (Like | Disagree)
Amazing Iceman Avatar
177 months ago
Samsung from 12% to 20% - wow
Well, they are selling tons of cheap phones mainly to be used to Twit, post to Facebook or send Text Messages. That's what most kids do anyway; no need for a higher end device.

And they have multiple carrier options, not like iPhone stuck primarily to AT&T with a bleeding plan.
Score: 7 Votes (Like | Disagree)