The reality of the "post-PC era" predicted by Steve Jobs at the launch of the iPad 2 in 2011 can clearly be seen in a single graphic created by market intelligence company IDC in a report on what the firm refers to as the Smart Connected Device Market.
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(Legend omits smartphones shown in yellow)
The chart shows the market share decline of both desktop PCs (from 23% in 2010 to just 12% in 2012) and laptops (from 29% to 17%), while tablets grew from 3% to 11% and smartphones from 45% to 60%. Overall, PCs have seen their share of the total smart connected device market fall from roughly 50% to just 30% in only two years.
The figures do not, of course, necessarily indicate device preference, as some may choose a cheaper device for financial reasons, especially in developing markets.
Across the four markets, Apple increased its market share from 16.3% in 2011 to 18.2% in 2012, but dropped from first to second place as it was outpaced by Samsung, whose market share grew from 12.3% to 20.8%.
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Top Rated Comments
of course it's only gonna decline after that.
There are many situations in which an iPad can do most of your required tasks without the need for a laptop or desktop.
In my case, since I got my iPad 1, my MBP has stayed home.
And they have multiple carrier options, not like iPhone stuck primarily to AT&T with a bleeding plan.