Apple Captures 20% of PC/Tablet Market in Q4 2012

As with last year, Apple again led the PC market in sales if tablets and traditional personal computers are combined, according to research firm Canalys. In the 2011 holiday quarter, Apple sold 15 million iPads and 5 million Macs accounting for some 17% of the total 120 million units shipped in the fourth quarter of 2011.

For the just-ended fourth quarter of 2012, Canalys estimates that Apple took a greater than 20% share of total shipments, selling 23 million iPads and 4 million Macs. HP and Lenovo were in second and third place, respectively, both selling around 15 million units.

Ipad copy

Apple’s growth in the pad segment was driven by strong demand for the iPad mini. Its overall shipments, however, were hampered by supply issues. Canalys estimates that the mini made up over half of Apple’s total pad shipments, with its attractive price point and compact design leading to significant cannibalization in the iPad range and wider PC market. Despite record shipments, Q4 saw Apple’s pad share dip to 49%, becoming the first quarter it has not controlled over half the market. ‘Apple timed the launch of the iPad mini well,’ said Pin-Chen Tang, Canalys Research Analyst. ‘Its success proves there is a clear demand for pads with smaller screens at a more affordable price. Without the launch, Apple would surely have lost more ground to its competitors.’

Canalys says the tablet segment grew by 75 percent year-over-year to 46.2 million global units on the quarter, while notebook sales were flat.

Whether or not iPads and other tablets should be counted as PCs has become a vigorous debate as observers take differing views on how "personal computers" should be defined. But with Apple making the iPad "PC Free" by eliminating the need to sync to a computer via iTunes and increasing numbers of consumers relying on their iPads for everyday computer functionalities such as browsing, email and music, as well as a broad array of apps, lines between the two types of devices are becoming increasingly blurred.

Apple CEO Tim Cook has repeatedly said that he believes the tablet market will eventually be bigger than the PC market.

Top Rated Comments

(View all)
Avatar
101 months ago

If you are going to combine Apples iPad with desktops then you better combine the XBox too and all other gaming machines.
The iPad doesn't compare to a fully featured desktop operating system as much as a gaming console/device which also has web, email, etc. does.

Come back with meaningful stats. next time.


Yeah, nobody actually browses the web or check email with their consoles.

Try again.
Score: 31 Votes (Like | Disagree)
Avatar
101 months ago

Can you share your sources that nobody uses the Web Browser on the Xbox?


It's an offhand comment on a discussion board, not an encyclopedic tome on the subject. Yeah there's a vanishingly small population which checks their email from the strangest devices one could conceive of checking their email from. Doable, yes; meaningful to most conversation, no.

This in contrast that most people with tablets DO check their email from it on a regular/frequent basis ... AND a major fraction of tablets are used to play games, including ones approaching "console" sophistication.
Score: 22 Votes (Like | Disagree)
Avatar
101 months ago

The iPad doesn't compare to a fully featured desktop operating system as much as a gaming console/device which also has web, email, etc. does.

Come back with meaningful stats. next time.


I surfed the web once on my PS3. Never did it again.

But come back with a meaningful argument. next time.
Score: 20 Votes (Like | Disagree)
Avatar
101 months ago
If you are going to combine Apples iPad with desktops then you better combine the XBox too and all other gaming machines.
The iPad doesn't compare to a fully featured desktop operating system as much as a gaming console/device which also has web, email, etc. does.

Come back with meaningful stats. next time.
Score: 18 Votes (Like | Disagree)
Avatar
101 months ago
Let's use *LTD* logic. If the numbers make Apple look good, they are relevant. If they make another company look good and Apple bad, they are irrelevant. Nice and simple.
Score: 17 Votes (Like | Disagree)
Avatar
101 months ago
iPad is a computer that is personal. PC stands for "personal computer".

iPad is a computer, in many ways much more than any laptop or desktop.

Deal with it.
Score: 17 Votes (Like | Disagree)

Top Stories

New Photos Offer Better Look at iPhone 12 Color Options

Tuesday October 20, 2020 2:34 am PDT by
As we wait for the iPhone 12 review embargo to lift later today, more pictures are circulating of the devices in real-world lighting conditions, providing a better look at the different colors available. Leaker DuanRui has shared images on Twitter of the iPhone 12 in white, black, blue, green, and (PRODUCT)RED. The black and white colors are similar to the iPhone 11 colors, but the other...

iPhone 12 Pro in Graphite and iPhone 12 in Blue Shown Off in Unboxing Videos

Monday October 19, 2020 8:20 am PDT by
While the iPhone 12 Pro does not launch until Friday, we now have an early unboxing video of the device courtesy of Twitter account DuanRui, providing a closer look at the shiny new flat-edge design and sleek Graphite color option. Ben Geskin re-uploaded the unboxing video to YouTube, which we've embedded below: Geskin has also uploaded an unboxing video of the iPhone 12 in Blue: ...

Apple Releases iPadOS and iOS 14.1 With Multiple Bug Fixes Ahead of iPhone 12 Launch

Tuesday October 20, 2020 10:06 am PDT by
Apple today released iOS and iPadOS 14.1, the first major updates to the iOS and iPadOS 14 operating system updates that were released in September. iOS and iPadOS 14.1 come a week after Apple released the golden master versions of the updates to developers. The iOS 14.1 update can be downloaded for free and it is available on all eligible devices over-the-air in the Settings app. To access...

Watch: iPhone 12 and iPhone 12 Pro Unboxing Videos and First Impressions

Tuesday October 20, 2020 6:05 am PDT by
Apple's embargo has lifted for iPhone 12 and iPhone 12 Pro reviews. In addition to our detailed review roundups for each device, we've rounded up over a dozen unboxing videos and first impressions below. iPhone 12 in Blue on left and iPhone 12 Pro in Pacific Blue on right via Engadget Key new features of the iPhone 12 and iPhone 12 Pro include a flat-edge design, 5G support, a much faster A14 ...

Gold Version of iPhone 12 Pro Apparently Has a More Fingerprint Resistant Stainless Steel Frame

Tuesday October 20, 2020 11:56 am PDT by
iPhone 12 Pro reviews hit the web today, and one of the more interesting tidbits came from TechCrunch's Matthew Panzarino, who revealed that the Gold version of the device apparently has a more fingerprint resistant coating applied to the stainless steel frame. From his review:Most of the iPhone 12 Pro finishes still use a physical vapor deposition process for edge coating. But the new gold...

Photographer Austin Mann Tests the iPhone 12 Pro's Camera

Wednesday October 21, 2020 4:14 am PDT by
Travel photographer Austin Mann usually performs an in-depth review of new iPhone models to test their camera performance in real-world scenarios. To test Apple's new iPhone 12 Pro, Mann traveled to Glacier National Park, Montana. Mann focused on some of the biggest camera upgrades with the iPhone 12 Pro, including the upgraded Wide lens, Ultra Wide Night mode, and LiDAR autofocus, across a...

iPhone 12 Pro Max Has Smaller 3,687 mAh Battery According to Regulatory Filing

Tuesday October 20, 2020 8:48 pm PDT by
Apple's new iPhone 12 Pro Max is equipped with a 3,687 mAh battery, which is around 7% less capacity than the 3,969 mAh battery in the iPhone 11 Pro Max, according to a regulatory filing published by TENAA, the Chinese equivalent of the FCC. The regulatory filing, spotted by MacRumors, also lists the iPhone 12 Pro Max with 6GB of RAM as seen in benchmark results last week. Apple has filed ...

5G Drains iPhone 12 Battery 20% Faster Than 4G in Benchmark

Wednesday October 21, 2020 3:17 am PDT by
After the first reviews for the iPhone 12 and iPhone 12 Pro emerged yesterday, a new report by Tom's Guide reveals the extent of battery life reductions when using 5G. The report outlines a test wherein the iPhone surfs the web continuously at 150 nits of screen brightness, launching a new site every 30 seconds until the battery drains. Interestingly, the test was run on an iPhone 12 and...

Hands-On With Apple's iPhone 12 and 12 Pro MagSafe Cases

Tuesday October 20, 2020 1:33 pm PDT by
Apple's iPhone 12 and 12 Pro are launching this Friday, and ahead of that release date, Apple is shipping out various accessories like the MagSafe charger and MagSafe cases. Yesterday we took a look at the MagSafe charger, and today our MagSafe case came in the mail, so we thought we'd take another look at the charger to see how it works with the case and just how strong the case magnets are. S ...

Reliable Leaker Suggests AirTags 'Coming Soon' in Two Different Sizes

Tuesday October 20, 2020 1:53 am PDT by
Apple's rumored AirTags Bluetooth tracking devices could launch imminently and will be available in two size options, based on new tweets from cryptic-but-reliable leaker L0vetodream. In typical enigmatic style, the leaker first tweeted this morning that a "big one" and a "small one" are "coming soon," but withheld what they were referring to. However that was followed an hour later with the ...