Apple Plans First Berlin Store and Fourth San Francisco Store - MacRumors
Skip to Content

Apple Plans First Berlin Store and Fourth San Francisco Store

by

Bloomberg reports that Apple is to open its first store in Berlin, in the upmarket shopping district of Ku'damm.

berlin
The store, for which Apple began hiring over a year ago, will be in a former movie theatre at Ku'damm 26, opposite the Hard Rock Cafe and close to the city's most famous department store, Kaufhaus des Westens. The area is home to Berlin's biggest concentration of luxury shops, including Hermes and Louis Vuitton.

San Francisco real-estate website Socketsite meanwhile reports that Apple is to open its fourth San Francisco, CA store at 400 Castro Street, a former Bank of America building recently vacated by Diesel after a reputed 50% hike in the rent. A separate area of the building has remained vacant for two years after a Sprint store closed, suggesting that Apple may plan to combine the two spaces.

400 Castro Street
The building featured in the 2008 movie Milk, starring Sean Penn as the gay rights activist Harvey Milk, the city's first openly gay supervisor who was assassinated in 1978. A memorial to Milk serves as the entrance to the subway station.

Update: Castro Biscuit reports that Apple is in fact not interested in the 400 Castro location, as it is too small for the company's needs.

Top Rated Comments

178 months ago
That building in SF is right across from the Castro Theater, right in the middle of the Castro District at the intersection of Market and Castro. Great location for a store. I hope they're bringing back the rainbow logo for this one!
Score: 6 Votes (Like | Disagree)
Ivan0310 Avatar
178 months ago
My first thought was, "Apple doesn't already have a store in Berlin...?"
Score: 6 Votes (Like | Disagree)
178 months ago
Ku'damm is a lame location for an Apple store, it is a "has been" location. They should have found somewhere in Mitte.

And Gravis is going to be in serious trouble, they are going to have to diversify or something.
Score: 3 Votes (Like | Disagree)
178 months ago
how about a store in lansing michigan instead? we don't have any here...

Yeah, unfortunately we are in no man's land here. Can't get a Trader Joe's or Whole Foods either.
Score: 2 Votes (Like | Disagree)
Gemütlichkeit Avatar
178 months ago
My first thought was, "Apple doesn't already have a store in Berlin...?"

came here to post this same thing haha
Score: 1 Votes (Like | Disagree)
178 months ago
in the old days, we would sit at the bar at Hagenstr. 5 and teach the girls to sing.

I don't think you are giving us the whole story! ;)
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 27 Next to iPhone

Here's When iOS 27 Rolls Out Today in Every Time Zone [Update: It's Out]

Sunday September 13, 2026 3:00 am PDT by
Update 10:04 a.m.: iOS 27 is rolling out now, though it may take a bit for all users to see it, so keep checking! Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event...
iOS 27 Icon iPhone

iOS 27 Available Now With These 8 New Features

Monday September 14, 2026 9:00 am PDT by
Update — 10 a.m. Pacific Time: Apple has released iOS 27. During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14. iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update. Below, we have highlighted eight new features and...
Apple iCloud Plus expansion hero

iCloud+ Now Includes Apple TV, Apple Arcade, and Curated Apple Music Stations in Over 100 Countries

Tuesday September 15, 2026 1:43 am PDT by
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries. In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....