18.5% of U.S. Mobile Phone Subscribers Now Using iPhones

comScore today released the results of its monthly rolling survey of U.S. mobile phone users for the September-November period, finding that 18.5% of U.S. mobile phone subscribers are now using an iPhone, up 1.4 percentage points from the June-August period. Samsung continues to lead the market at 26.9% on 1.2 percentage point growth, while the remainder of the top five vendors all lost share.

comscore nov12 manufacturers
Apple overtook LG for the second spot in last month's survey, and solidified its lead in the latest data on continued growth paired with a small decline by LG.

In looking only at smartphones, which now account for 53% of the U.S. mobile market, Android has continued to expand its lead and now holds 53.7% of the market. The iPhone 5 launch has, however, allowed Apple to continue its growth and the company now holds 35% of the smartphone market as the fall of RIM and Microsoft have increasingly turned the smartphone market into a two-horse race.

comscore nov12 platforms
Notably, comScore's data tracks installed user base rather than new handset sales, making it more reflective of real-world usage but slower to respond to shifting market trends than some other studies.

Related Forum: iPhone

Popular Stories

iOS 26 on Three iPhones

iOS 26's Liquid Glass Design Draws Criticism From Users

Wednesday September 17, 2025 2:56 pm PDT by
It's been two days since iOS 26 was released, and Apple's new Liquid Glass design is even more divisive than expected. Any major design change can create controversy as people get used to the new look, but the MacRumors forums, Reddit, Apple Support Communities, and social media sites seem to feature more criticism than praise as people discuss the update. Complaints There are a long...
iOS 26

iOS 26.1 to iOS 26.4: Here Are 5 New Features to Expect on Your iPhone

Tuesday September 16, 2025 11:17 am PDT by
iOS 26 was finally released on Monday, but the software train never stops, and the first developer beta of iOS 26.1 will likely be released soon. iOS 18.1 was an anomaly, as the first developer beta of that version was released in late July last year, to allow for early testing of Apple Intelligence features. The first betas of iOS 15.1, iOS 16.1, and iOS 17.1 were all released in the second ...
M6 MacBook Pro Feature 1

Apple's Rumored MacBook Pro Redesign: 6 New Features Anticipated

Wednesday September 17, 2025 4:26 am PDT by
Apple in October 2024 overhauled its 14-inch and 16-inch MacBook Pro models, adding M4, M4 Pro, and M4 Max chips, Thunderbolt 5 ports on higher-end models, display changes, and more. That's quite a lot of updates in one go, but if you think this means a further major refresh for the ‌MacBook Pro‌ is now several years away, think again. Bloomberg's Mark Gurman has said he expects only a small ...
iOS 26 Glass Feature

iOS 26: The Top 100 New Features and Changes

Tuesday September 16, 2025 12:26 pm PDT by
Apple released iOS 26 on September 15, and it's now available for all iPhone users with a compatible device. There are a lot of changes and features to learn about, so if you want a quick, easy-to-read list that outlines what's new, we've got you covered. Design Liquid Glass design that reflects light and refracts what's underneath. It's system wide, with dynamic tab bars and toolbars...
ios 26 liquid glass dark mode

iOS 26 Liquid Glass Design Makes App Icons Look Crooked, Report Users

Wednesday September 17, 2025 4:55 am PDT by
iOS 26's new Liquid Glass interface has been criticized for making some content illegible in certain circumstances, and now the UI design is reportedly causing another unusual visual problem for some users. Liquid Glass adds subtle glowing effects to the corners of app icons, creating a dynamic glass-like appearance with depth and parallax effects. However, as noted by Gizmodo, this design...
iPhone 17 Pro and Air Feature

Two iPhone 17 Pro and iPhone Air Colors Appear to Scratch More Easily

Friday September 19, 2025 10:02 am PDT by
As reported by Bloomberg today, some of the new iPhone 17 Pro and iPhone Air models on display at Apple Stores today are already scratched and scuffed. French blog Consomac also reported on this topic. The scratches appear to be most prominent on models with darker finishes, including the iPhone 17 Pro and Pro Max in Deep Blue, and the iPhone Air in Space Black. Images Credit: Consoma ...
AirPods Pro Firmware Feature

AirPods Pro 2 and AirPods 4 Get iOS 26 Features With New Firmware Update

Monday September 15, 2025 10:50 am PDT by
Apple today released updated firmware for the AirPods Pro 2 and the AirPods 4, introducing support for the new AirPods features that are included in iOS 26, iPadOS 26, and macOS Tahoe. The firmware has a build number of 8A356, and it replaces the current 7E93 firmware. With Apple's new software updates, the AirPods Pro 2 and the AirPods 4 support better audio quality for phone calls and...

Top Rated Comments

Peace Avatar
166 months ago
Didn't Steve Jobs say he wanted to get 2-3 % marketshare ? Seems to me he would be pretty happy.
Score: 7 Votes (Like | Disagree)
theOtherGeoff Avatar
166 months ago
Game of Duopoly, anyone?

Apple wants a triopoly. The issue isn't the handset, it's the ecosystem. It was the windows ecosystem, not windows that took down apple in the 90s (and just a little bit of anti-competitive practices).

'Divide and conquer' is what Apple wants, as well as extending the ecosystem beyond a handset to computer, tablet and TV is. Google/Android is less an issue in the fragmentation of handsets specs OEM and carrier add-ons. However Samsung is capable of taking on Apple directly, and Google with Motorola could if actually make a plan.

Apple wants an Amazon or a Windows/Nokia/Surface/xBox solution that dilutes the Samsung and Google threat. Apple is quite happy competing in a world where it gets the high spend 25% of the market, because no one can compete with it's efficiencies. If Samsung was unchallenged, it could attack the high end by subsidizing it with the (slightly less) low end, and have the mass to shift the power center of the 'mobile ecosystem' to itself. But with a bevy of competitors at the low end of a triopoly or greater space, no one ecosystem can establish that broad base lever point to lock in the long term.

In other words... sucky cheap phones/pads/computers drive customers to change, not upgrade to less sucky. Apple wants to be that change.
Score: 6 Votes (Like | Disagree)
669532 Avatar
166 months ago
I just wish this wasn't so much of a two horse race.
Score: 6 Votes (Like | Disagree)
caligomez Avatar
166 months ago
Amazing how Google and Samsung have kept (and gained) their share. Truly a force to be reckoned with..
Score: 6 Votes (Like | Disagree)
samcraig Avatar
166 months ago
The more the better for consumers, it's competition that forces companies to better themselves.

Agreed. An example is the iPad Mini. Would probably not exist if it weren't for competitors in the marketplace - even Eddie Cue's email illustrates that.
Score: 5 Votes (Like | Disagree)
ziggyonice Avatar
166 months ago
That's a lot lower than I thought... Most anyone I see walking around on their phone has an iPhone.

That's because iPhones are consistent and recognizable, while Android phones are all just clumped together and no one knows the difference at first glance.

It's part of what makes these "ANDROID has more marketshare than iPhone!!!1!" articles all the more misleading.
Score: 5 Votes (Like | Disagree)