iPad Mini Display Judged 'Very Capable', But Falls Short of iPad and Android Competitors

Much of the discussion about the iPad mini has centered around the device's display, which reportedly represents 43% of the overall cost of manufacturing. While the display is said to take advantage of new "GF2" technology to allow for a thinner, high-quality display, it does not carry the Retina-level resolution users have become accustomed to in the iPhone and iPad.

DisplayMate's Ray Soneira has now put the iPad mini's display through its paces, publishing a new iPad mini Display Technology Shoot-Out comparing its performance to that of the full-size iPad, as well as Amazon's Kindle Fire HD and Google's Nexus 7. Overall, Soneira found that the iPad mini's display is "very capable", but surprisingly falls short of competing devices in a number of areas.

The iPad mini is certainly a very capable small Tablet, but it does not follow in Apple’s tradition of providing the best display, or at least a great display – it has just a very capable display. What’s more, the displays on existing mini Tablets from Amazon and Google outperform the iPad mini in most of our Lab tests as documented below in the Shoot-Out Comparison Table. Some of this results from constraints within the iPad product line, and some to realistic constraints on display technology and costs, but much of it is due to a number of poor choices and compromises.

kindle fire hd nexus 7 ipad mini
Among the issues Soneira found with the iPad mini's display:

- Lower resolution: This is obviously not a surprise given the cost and power requirements of putting in a full Retina-level display at 326 pixels per inch (ppi), but the 163 ppi screen of the iPad mini even falls short compared to the 216 ppi displays of the Kindle Fire HD and the Nexus 7.

- Reflectance: The iPad mini's screen reflectance measures at a "surprisingly high" 9.0%, meaning that the iPad mini's display reflects 53% more ambient light than the Nexus 7's display and 41% more than the Kindle Fire HD's screen. Both of the competitors also offer better contrast under high ambient light.

- Color gamut: The iPad mini's color gamut registers at 62%, on par with the iPad 2 and the iPhone 4, but below the 100% figure for latest iPhone and full-size iPad models and below the Kindle Fire HD and Nexus 7 at 86%.

While the iPad mini's display falls short of its larger sibling and more direct competitors on pure specs, Soneira does note that the display holds up fairly well in real-world usage due to excellent calibration and color management processing.

A detailed comparison among the iPad mini, Kindle Fire HD, and Nexus 7 can be found in the table accompanying the report.

Related Roundup: iPad mini 5
Buyer's Guide: iPad Mini (Don't Buy)
Related Forum: iPad

Top Rated Comments

MacFather Avatar
114 months ago
Deleted.
Score: 38 Votes (Like | Disagree)
ouimetnick Avatar
114 months ago
The 2nd gen iPad mini will truley be magical and change everything... All over again. With it's mind boggling retina display, and other magical features.
Score: 30 Votes (Like | Disagree)
gpat Avatar
114 months ago
Article does not acclaim Apple as absolute winner?

KILL IT WITH FIRE.
Score: 27 Votes (Like | Disagree)
jsw Avatar
114 months ago
3 million sales in the opening weekend says otherwise
It's funny how sales figures imply excellent products when it comes to Apple, and yet never did when it came to, say, Windows PCs, or now with Android devices.

Either sales figures are an important indicator of quality or they're not. They can't only matter when Apple is winning.
Score: 26 Votes (Like | Disagree)
nuckinfutz Avatar
114 months ago
The mini's form factor is just crushing the competition. The Fire HD and Nexus 7 look like fat and cheap knockoffs.
Score: 21 Votes (Like | Disagree)
nuckinfutz Avatar
114 months ago
The consensus seems to be that Apple made too many compromises in making the Mini, while not pricing it competitively enough. May not make as much of an impact on small tablet sales as they were expecting. This is the most rapidly growing segment of the tablet market, and Apple may have to react quickly to avoid being on the outside looking in. Great news for Google and the Nexus, though, as their market share should continue to steadily increase.

3 million sales in the opening weekend says otherwise
Score: 18 Votes (Like | Disagree)

Top Stories

Pro Display XDR Yella

Apple Working on External Display With Built-In A13 Chip

Friday July 23, 2021 9:37 am PDT by
Apple is developing an external display that includes an A13 chip with Neural Engine, according to a new rumor from 9to5Mac. The A13 chip with Neural Engine would presumably serve as an eGPU, though details are light at this time. Having a CPU/GPU built into the external display could help Macs deliver high-resolution graphics without using all the resources of the computer's internal chip....
iOS 14 on iPhone feature emergency

Apple Releases iOS and iPadOS 14.7.1 With Fix for Touch ID Apple Watch Bug

Monday July 26, 2021 9:48 am PDT by
Apple today released iOS and iPadOS 14.7.1, minor bug fix updates that come just a week after the release of iOS 14.7, software that introduced new Apple Card features and support for the MagSafe Battery Pack. The iOS and iPadOS 14.7.1 updates can be downloaded for free and the software is available on all eligible devices over-the-air in the Settings app. To access the new software, go to...
discount m1 macbook yellow

Deals: Shop Record Low Prices Across Apple's Full MacBook Pro and MacBook Air Lineup (Up to $499 Off)

Friday July 23, 2021 8:23 am PDT by
Apple's MacBook Pro and MacBook Air lineup is seeing all-time low discounts across the board today, including the 2019 16-inch MacBook Pro, 2020 13-inch MacBook Air, and 2020 13-inch MacBook Pro. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. 13-Inch M1...
iphone 12 pro gold

Report: iPhone 14 Pro Models to Feature Tough Titanium Alloy Chassis

Monday July 26, 2021 1:12 am PDT by
Next year's "iPhone 14" series is expected to feature high-end models with a new titanium alloy chassis design, claims a new investors report by JP Morgan Chase. According to the report, the use of titanium alloy will be one of the biggest changes to the case design in the 2022 iPhone series, and Foxconn will be the exclusive manufacturer of the titanium frames for the high-end models....
FaceID iMac REREREREMIX

Gurman: Face ID on the Mac Coming Within a 'Couple of Years'

Sunday July 25, 2021 7:09 am PDT by
Apple plans to bring Face ID to the Mac within the next "couple of years," respected Bloomberg journalist Mark Gurman said today in the latest edition of his Power On newsletter. In the newsletter, Gurman says that he believes Apple's ultimate goal is to shift all of its products to Face ID, including the lower-end iPhones such as the iPhone SE and the iPad Air, which feature Touch ID....
airpods 3 gizmochina Feature

AirPods 3 Rumored to Launch Alongside iPhone 13 at Expected September Event

Friday July 23, 2021 12:54 am PDT by
The third-generation AirPods will likely launch at the same event revealing Apple's upcoming iPhone 13 lineup, according to a report from DigiTimes, which makes the claim citing sources familiar with the matter. The report as a whole echoes previous reporting that production of the third-generation AirPods will kickstart in August, meaning a launch shortly after can be easily expected. DigiTi...
imac with accessories

Larger Redesigned High-End iMac Rumored to Launch Next Year

Monday July 26, 2021 3:45 am PDT by
Apple's larger redesigned iMac will arrive sometime in 2022 rather than later this year, according to the leaker known as "Dylandkt." On Twitter, Dylandkt claimed that Apple's "high end iMac" is not expected to release in the fourth quarter of 2021 alongside Apple's "M1X Macs" – a reference to Apple's redesigned MacBook Pro models – because "Apple simply does not want their devices to...
apple bitcoin hack

Is Apple Really Buying Bitcoin?

Monday July 26, 2021 3:07 am PDT by
A large number of websites and posts on social media are stoking rumors that Apple has purchased $2.5 billion worth of bitcoin in the company's first move into cryptocurrency, but is there any validity to the claims? Many people are citing the fact that Apple was looking for a Business Development Manager with experience in alternative payments, including cryptocurrency, earlier this year as ...
apple mac business page

Apple Shares 11 Reasons Why Business Users Should Choose Macs

Monday July 26, 2021 11:35 am PDT by
Apple today updated its Apple at Work website with a new section dedicated to the Mac, which offers up 11 reasons why "Mac means business." On the webpage, Apple highlights the M1 chip as the number one reason why business users should choose a Mac, offering up an M1 overview [PDF] that explains the benefits of the M1 chip. The information isn't new, but it does provide a look at all of...
magsafe battery pack iphone 12 mini

Top Stories: Hands-On With MagSafe Battery Pack, iPhone 13 Always-On Display?

Saturday July 24, 2021 6:00 am PDT by
Apple's new MagSafe Battery Pack is now available, and we went hands-on this week for some early impressions of the new accessory to get more battery life out of Apple's iPhone 12 lineup. Subscribe to the MacRumors YouTube channel for more videos. This week also saw a number of rumors about the upcoming redesigned MacBook Pro models, the iPhone 13 lineup, the next-generation iPad mini, a new...