Previously Untold Recollections of Steve Jobs: 'Scuffgate' 2004, 'Hide the Porsches', and More

Years before the iPhone 5 scuffing and scratching controversy, Apple CEO Steve Jobs played a role in another scuffing incident at the company's then brand-new Stanford Shopping Center mini retail store. According to Forbes' Connie Guglielmo, who relates the anecdote as part of a series of previously untold stories and recollections of Jobs, he initially refused to step outside the store to greet reporters at the store's 2004 grand opening as he had a "meltdown" over scuffing on the white floor and handprints on other finishes throughout the store.

Jobs was ultimately convinced to step outside, and the curtain was drawn before the small gathering of reporters. When I saw the floor, I immediately turned to Jobs, standing next to me, and asked if he had been involved in every aspect of the design. He said yes. “It was obvious that whoever designed the store had never cleaned a floor in their life,” I told him. He narrowed his eyes at me and stepped inside.

According to an Apple executive who later reported back Guglielmo, Jobs brought in the store design team and had them clean the floor the night after the grand opening, presumably as a means of emphasizing the importance of material selection in the design process.

apple stanford mini store
Apple's Stanford mini store

The article shares nearly a dozen such anecdotes from a variety of sources, offering a bit more insight into how Jobs worked and interacted with others. Another story addresses Jobs' efforts to hide his Porsche from the view of billionaire H. Ross Perot, who was contemplating an investment in NeXT.

[NeXT software engineer Randy] Adams, using some of the cash he’d earned from the sale of his company, bought a Porsche 911 at the same time Jobs did. To avoid car-door dings, they parked near each other–taking up three parking spaces between them. One day Jobs rushed over to Adams’ cubicle and told him they had to move the cars.

“I said, ‘Why?,’ and he said, ‘Randy, we have to hide the Porsches. Ross Perot is coming by and thinking of investing in the company, and we don’t want him to think we have a lot of money.’” They moved the cars around to the back of NeXT’s offices in Palo Alto, Calif. and Perot invested $20 million in the company in 1987 and took a seat on the board.

Other anecdotes come from a variety of sources, including Internet browser pioneer Marc Andreessen, former Apple evangelist Guy Kawasaki and Atari founder Nolan Bushnell. The article is being included in the October 22 print edition of Forbes.

Top Rated Comments

GuitarDTO Avatar
149 months ago
Love reading these little tidbits. He was fascinating.
Score: 28 Votes (Like | Disagree)
Small White Car Avatar
149 months ago
Usually when there's a public figure that some love and some hate each side fixates on different stories that either make the person look their best or their worst.

What I love most about Steve Jobs is that for both sides they're usually the same stories.

Truly the mark of a man who lived life on his own terms without giving one single rat's ass about what others thought.
Score: 21 Votes (Like | Disagree)
Nykwil Avatar
149 months ago
exactly what does the author prove to accomplish by perpetuating the "*blank*gate" stupidity?

how bout we stop that nonsense.
Score: 14 Votes (Like | Disagree)
LordVic Avatar
149 months ago
Thats one thing Jobs did very well.

He understood that things had to perform and appear right in the real world. the Floor tile example just emphasizes that. (as many pointed out and I do agre, he wasn't perfect either, didnt meant o imply I thought he was)

(this is something i would like to emphasize in my post, not glowing love for the corpse of Jobs)
Sometimes what looks the best, isn't always the right choice for the real world for other reasons.

I think this current 'scuffgate' is an example of that. Yes, the black ionodized aluminium looks amazing, But if it's inable to cope with everyday "scuffing and dings" well, it's clearly not the best choice. Choosing something purely for looks over function was something even Jobs didnt do. it was an all together package.

Something that I'm not sure the current top brass seem to understand just yet.
Score: 13 Votes (Like | Disagree)
Bezetos Avatar
149 months ago
The first story is more proof that Steve had some serious psychological issues, a very strong case of OCD. It might have helped him in some cases but I'm sure it must have been somewhat problematic. Poor fella.
Score: 12 Votes (Like | Disagree)
ChrisTX Avatar
149 months ago
Hilarious bit about Jobs, and the Porsches.
Score: 12 Votes (Like | Disagree)

Popular Stories

iOS 17

10 New Things Your iPhone Can Do in Next Week's iOS 17.4 Update

Friday March 1, 2024 1:30 am PST by
Apple will this month release iOS 17.4, its biggest iPhone software update of the year so far, featuring a number of features and changes that users have been anticipating for quite a while. Below, we've listed 10 new things that your iPhone will be able to do after you've installed the update, which is projected to arrive by March 7. When the day arrives, be sure to check Settings ➝...
Apple Maps vs Google Maps Feature

Apple Maps vs. Google Maps: Which Is Better?

Friday March 1, 2024 7:10 am PST by
Apple Maps has been providing navigational guidance to Apple users for almost 13 and a half years now, and much has changed about the app in that time. However, according to data from Canalys, the overwhelming majority of iPhones in the U.S. still have Google Maps downloaded as an alternative to Apple Maps, which comes preinstalled on all iPhones. We want to hear from MacRumors readers. Which do...
apple tv plus banner

Apple TV+ Gains Over 50 Movies for a Limited Time

Friday March 1, 2024 6:29 am PST by
Apple TV+ today gained over 50 movies, adding to its back catalog of content for a limited time. The collection includes a large number of popular and classic titles. Subscribers can access the movies in a "Great Movies on Apple TV+" section in the Apple TV app. Some titles are also available in 3D. Movies in the collection include: 21 Jump Street 300 American Sniper Argo ...
airpods pro 2 pink

Apple Releases New Beta Firmware for AirPods Pro 2

Thursday February 29, 2024 11:41 am PST by
Apple today introduced a new beta firmware update for the AirPods Pro 2, both the USB-C and Lightning versions. The new firmware is version 6E188, up from the prior 6B34 firmware released in December. Apple does not often provide details or notes on what features might be included in the refreshed firmware, so it is unclear what's new. Note that this software is limited to developers at the...
iOS 18 Mock Feature Baubles

Will Your iPhone Support iOS 18? Here's What the Latest Rumor Says

Thursday February 29, 2024 7:29 am PST by
iOS 18 and iPadOS 18 are still over three months away from being unveiled, but we may already know which devices will be compatible with the updates. iOS 18 will be compatible with the same iPhone models as iOS 17, meaning that the iPhone XS, iPhone XS Max, and iPhone XR from 2018 will remain supported for at least another year, according to information shared this week by a source with a...
maxresdefault

Apple Spent More Than $10 Billion on Apple Car Before Canceling Project

Wednesday February 28, 2024 5:13 pm PST by
Apple spent more than $10 billion working on the Apple Car over the last decade, according to a report from The New York Times that details the issues the project faced during development. Apple first launched the project in 2014 and let it flounder for more than a decade before calling it off earlier this week. Subscribe to the MacRumors YouTube channel for more videos. Money was spent on...