Previously Untold Recollections of Steve Jobs: 'Scuffgate' 2004, 'Hide the Porsches', and More

Years before the iPhone 5 scuffing and scratching controversy, Apple CEO Steve Jobs played a role in another scuffing incident at the company's then brand-new Stanford Shopping Center mini retail store. According to Forbes' Connie Guglielmo, who relates the anecdote as part of a series of previously untold stories and recollections of Jobs, he initially refused to step outside the store to greet reporters at the store's 2004 grand opening as he had a "meltdown" over scuffing on the white floor and handprints on other finishes throughout the store.

Jobs was ultimately convinced to step outside, and the curtain was drawn before the small gathering of reporters. When I saw the floor, I immediately turned to Jobs, standing next to me, and asked if he had been involved in every aspect of the design. He said yes. “It was obvious that whoever designed the store had never cleaned a floor in their life,” I told him. He narrowed his eyes at me and stepped inside.

According to an Apple executive who later reported back Guglielmo, Jobs brought in the store design team and had them clean the floor the night after the grand opening, presumably as a means of emphasizing the importance of material selection in the design process.

apple stanford mini store
Apple's Stanford mini store

The article shares nearly a dozen such anecdotes from a variety of sources, offering a bit more insight into how Jobs worked and interacted with others. Another story addresses Jobs' efforts to hide his Porsche from the view of billionaire H. Ross Perot, who was contemplating an investment in NeXT.

[NeXT software engineer Randy] Adams, using some of the cash he’d earned from the sale of his company, bought a Porsche 911 at the same time Jobs did. To avoid car-door dings, they parked near each other–taking up three parking spaces between them. One day Jobs rushed over to Adams’ cubicle and told him they had to move the cars.

“I said, ‘Why?,’ and he said, ‘Randy, we have to hide the Porsches. Ross Perot is coming by and thinking of investing in the company, and we don’t want him to think we have a lot of money.’” They moved the cars around to the back of NeXT’s offices in Palo Alto, Calif. and Perot invested $20 million in the company in 1987 and took a seat on the board.

Other anecdotes come from a variety of sources, including Internet browser pioneer Marc Andreessen, former Apple evangelist Guy Kawasaki and Atari founder Nolan Bushnell. The article is being included in the October 22 print edition of Forbes.

Top Rated Comments

GuitarDTO Avatar
108 months ago
Love reading these little tidbits. He was fascinating.
Score: 28 Votes (Like | Disagree)
Small White Car Avatar
108 months ago
Usually when there's a public figure that some love and some hate each side fixates on different stories that either make the person look their best or their worst.

What I love most about Steve Jobs is that for both sides they're usually the same stories.

Truly the mark of a man who lived life on his own terms without giving one single rat's ass about what others thought.
Score: 21 Votes (Like | Disagree)
Nykwil Avatar
108 months ago
exactly what does the author prove to accomplish by perpetuating the "*blank*gate" stupidity?

how bout we stop that nonsense.
Score: 14 Votes (Like | Disagree)
LordVic Avatar
108 months ago
Thats one thing Jobs did very well.

He understood that things had to perform and appear right in the real world. the Floor tile example just emphasizes that. (as many pointed out and I do agre, he wasn't perfect either, didnt meant o imply I thought he was)

(this is something i would like to emphasize in my post, not glowing love for the corpse of Jobs)
Sometimes what looks the best, isn't always the right choice for the real world for other reasons.

I think this current 'scuffgate' is an example of that. Yes, the black ionodized aluminium looks amazing, But if it's inable to cope with everyday "scuffing and dings" well, it's clearly not the best choice. Choosing something purely for looks over function was something even Jobs didnt do. it was an all together package.

Something that I'm not sure the current top brass seem to understand just yet.
Score: 13 Votes (Like | Disagree)
Bezetos Avatar
108 months ago
The first story is more proof that Steve had some serious psychological issues, a very strong case of OCD. It might have helped him in some cases but I'm sure it must have been somewhat problematic. Poor fella.
Score: 12 Votes (Like | Disagree)
ChrisTX Avatar
108 months ago
Hilarious bit about Jobs, and the Porsches.
Score: 12 Votes (Like | Disagree)

Top Stories

16inchmacbookpromain

Kuo: New MacBook Pro Models to Feature Flat-Edged Design, MagSafe, No Touch Bar and More Ports

Thursday January 14, 2021 9:32 pm PST by
Apple is working on two new MacBook Pro models that will feature significant design changes, well-respected Apple analyst Ming-Chi Kuo said today in a note to investors that was obtained by MacRumors. According to Kuo, Apple is developing two models in 14 and 16-inch size options. The new MacBook Pro machines will feature a flat-edged design, which Kuo describes as "similar to the iPhone 12" ...
foldable iPhone concept feature

Apple Testing In-Display Fingerprint Sensor for iPhone 13, Foldable iPhone Also in the Works

Friday January 15, 2021 1:46 pm PST by
Apple has started "early work" on an iPhone that has a foldable display, according to a new report from Bloomberg's Mark Gurman. Though testing of a foldable iPhone has begun, Apple has not committed to releasing a device that has a foldable display. Development has not yet expanded beyond a display and Apple does not have full foldable iPhone prototypes in its labs. Like foldable...
iphone x camera close

iOS 14.4 Will Introduce Warning on iPhones With Non-Genuine Cameras

Thursday January 14, 2021 8:07 am PST by
In the second beta of iOS 14.4 seeded to developers and public testers this week, MacRumors contributor Steve Moser has discovered code indicating that Apple will be introducing a new warning on iPhones that have had their camera repaired or replaced with aftermarket components rather than genuine Apple components. "Unable to verify this iPhone has a genuine Apple camera," the message will...
iP12 charge airpods feature 2

Hidden iPhone 12 Hardware Feature Could Still be Unlocked

Thursday January 14, 2021 2:51 am PST by
All iPhone 12 and iPhone 12 Pro models purportedly have a hidden reverse wireless charging feature, according to an FCC filing. The feature has not yet been activated, but could yet be unlocked for an upcoming Apple accessory. The FCC filing suggests that iPhone 12 models contain the hardware for Wireless Power Transfer (WPT) to accessories: In addition to being able to be charged by a...
Top Stories 43 Feature

Top Stories: MacBook Pro, iMac, Mac Pro, and iPhone Rumors, Best of CES 2021

Saturday January 16, 2021 6:00 am PST by
This week was sure a busy one in the Apple world, with a flurry of announcements out of CES early in the week followed by a rash of Mac- and iPhone-related rumors later in the week. The new rumors this week included details on updated MacBook Pro, iMac, and Mac Pro models, as well as a few other tidbits, so make sure to read on below to get caught up! Kuo: New MacBook Pro Models to...
iphone 5s black slate

Images of Unreleased iPhone 5s in Black and Slate Shared Online

Sunday January 17, 2021 9:47 am PST by
Twitter user @DongleBookPro has today shared images of a prototype iPhone 5s in an unreleased Black and Slate color. The iPhone 5s was launched in September 2013. The device featured Touch ID, a 64-bit processor, and a True Tone LED flash for the first time. Other new features included a five-element lens with an f/2.2 aperture, a 15 percent larger camera sensor, Burst Mode, and Slo-Mo...
Apple TV Ray Light 2 Triad

Apple Extends Free Apple TV+ Trials Until July

Friday January 15, 2021 10:50 am PST by
Apple is once again planning to extend its free Apple TV+ trial subscriptions, this time until July. When Apple TV+ launched in November 2019, Apple offered free Apple TV+ subscriptions to those who purchased a new Apple device in or after September 2019. Those free subscriptions were set to expire in November 2020, but in October 2020, Apple announced that it was extending free trials...
pat gelsinger intel

Incoming Intel CEO Derides Company's Inability to 'Deliver Better Products' Than Apple's M1 Chip

Friday January 15, 2021 6:17 am PST by
Incoming Intel CEO Pat Gelsinger has said that the company must "deliver better products" than Apple, which he described as a "lifestyle company," and says that Intel's best days are "in front of it" (via The Oregonian). Speaking at an Intel all-hands meeting yesterday, Gelsinger derisively implied that Apple is merely a "lifestyle company," so Intel must be able to surpass its technology: ...
mac pro mini feature

Apple Working on Two New Mac Pro Desktops, One of Which Will Be Reminiscent of Power Mac G4 Cube

Friday January 15, 2021 10:23 am PST by
Apple is developing two versions of the Mac Pro to succeed the Mac Pro that was first released in December 2019, according to a new report from Bloomberg. The first updated Mac Pro is a direct successor to the current Mac Pro and it will use the same design. It may also be equipped with Intel processors rather than Apple silicon chips, and it could be one of the sole machines in the Mac...
macbook pro 16 inch thunderbolt

Bloomberg: Next-Generation MacBook Pro to Offer Improved Displays, Faster Charging Over MagSafe

Thursday January 14, 2021 11:36 pm PST by
Following today's report from analyst Ming-Chi Kuo outlining major changes for the next-generation MacBook Pro models coming in the third quarter of this year, Bloomberg's Mark Gurman has weighed in with his own report corroborating some of the details but seemingly differing a bit on others. First, Gurman shares more details on the return of MagSafe charging to the MacBook Pro, indicating...