iPhone 5 Sales Predicted to Hit 8 Million Units in Launch Weekend

Following Apple's announcement earlier today that it took two million iPhone 5 pre-orders in the first 24 hours of availability, Piper Jaffray analyst Gene Munster has published a new research note predicting that Apple will achieve sales in the range of 6-10 million units for the opening weekend, with the mid-range number of 8 million units being used for modeling purposes. Munster bases his predictions on the strong pre-order numbers and comparisons to last year's performance for the iPhone 4S.

Given the 2 million pre-orders, we remain confident that Apple can deliver 8 million (range of 6-10 million) iPhones in the launch weekend. The reason we are confident in the 8 million is two-fold. First, initial 24 hour pre-orders for the iPhone 5 were up 100% y/y from the iPhone 4S. Last year, pre-orders accounted for 25% of total weekend launch unit sales. Assuming the same initial pre-order/retail distribution, the pre-order total would suggest 8 million launch units.

Last year, Apple reported that first-day pre-orders for the iPhone 4S "topped one million", with that number translating into over four million units sold in the opening weekend of actual sales.

iphone launch weekend sales comparison
Munster notes that with Apple's fourth fiscal quarter of 2012 coming to a close at the end of September and the company already quoting shipping estimates of 2-3 weeks for new iPhone 5 pre-orders, some of the launch weekend total may actually bleed over into the following quarter, as Apple recognizes revenue once orders ship to customers.

Related Forum: iPhone

Top Rated Comments

ECUpirate44 Avatar
146 months ago
Competition seems to be doing well.
(http://gifsoup.com/view/2404063/steve-ballmer.html) GIFSoup (http://gifsoup.com/)
Score: 31 Votes (Like | Disagree)
STiNG Operation Avatar
146 months ago
8 Million times the average dollar amount of all the iPhones sold equals....
Score: 25 Votes (Like | Disagree)
Caliber26 Avatar
146 months ago
It doesn't take a genius to figure out who's a winner inside and outside of court.
Score: 17 Votes (Like | Disagree)
adcx64 Avatar
146 months ago
This is amazing, I'm sure Steve's smiling from heaven.
Score: 14 Votes (Like | Disagree)
2bikes Avatar
146 months ago
This is a the biggest flop I have ever seen.
Score: 13 Votes (Like | Disagree)
IamRob Avatar
146 months ago
iphone huh? does the phone company come to my house to install it? I'd prefer avocado as that is the color of the rest of the kitchen

are you on drugs?
Score: 11 Votes (Like | Disagree)

Popular Stories

apple card 1

Apple Ending Apple Card Partnership With Goldman Sachs

Tuesday November 28, 2023 3:09 pm PST by
Apple is ending its credit card partnership with Goldman Sachs, according to The Wall Street Journal. Apple plans to stop working with Goldman Sachs in the next 12 to 15 months, and it is not yet clear if Apple has established a new partnership for the Apple Card. Apple and Goldman Sachs will dissolve their entire consumer partnership, including the Apple Card and the Apple Savings account....
ios 17 namedrop

Police Departments and News Sites Spreading Misinformation About How iOS 17 NameDrop Feature Works

Monday November 27, 2023 5:11 pm PST by
Apple with iOS 17.1 and watchOS 10.1 introduced a new NameDrop feature that is designed to allow users to place Apple devices near one another to quickly exchange contact information. Sharing contact information is done with explicit user permission, but some news organizations and police departments have been spreading misinformation about how functions. As noted by The Washington Post,...
Apple Logo

Apple Discontinued These 5 Products This Year

Monday November 27, 2023 7:03 am PST by
As the end of 2023 nears, now is a good opportunity to look back at some of the devices and accessories that Apple discontinued throughout the year. Apple products discontinued in 2023 include the iPhone 13 mini, 13-inch MacBook Pro, MagSafe Battery Pack, MagSafe Duo Charger, and leather accessories. Also check out our lists of Apple products discontinued in 2022 and 2021. iPhone Mini ...
iOS 17

iOS 17.1.2 Update for iPhone Likely to Be Released This Week

Monday November 27, 2023 8:24 am PST by
Apple will likely release iOS 17.1.2 this week, based on mounting evidence of the software in our website's analytics logs in recent days. As a minor update, iOS 17.1.2 should be focused on bug fixes, but it's unclear exactly which issues might be addressed. Some users have continued to experience Wi-Fi issues on iOS 17.1.1, so perhaps iOS 17.1.2 will include the same fix for Wi-Fi...
iOS 17

Everything New in iOS 17.2 Beta 4

Tuesday November 28, 2023 12:18 pm PST by
Apple is wrapping up development on iOS 17.2, with the update expected to come out in December. While we're getting to the end of the beta testing period, Apple is still tweaking features and adding new functionality. We've rounded up everything new in the fourth beta of iOS 17.2. Default Notification Sound Under Sounds & Haptics, there's a new "Default Alerts" section that allows you to ...
All New CarPlay Five New Features Article 2

What to Expect From All-New CarPlay, Still Listed as Coming 'Late 2023'

Tuesday November 28, 2023 7:44 am PST by
At WWDC in June 2022, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, increased personalization, and more. Apple's website still says the first vehicles with support for the next-generation CarPlay experience will be announced in "late 2023," but it has not shared...
Google Drive

Some Google Drive Users' Files Have Mysteriously Vanished

Tuesday November 28, 2023 3:55 am PST by
Google Drive users have been warned not to disconnect their account within the Google Drive for desktop app, after a spate of reports of files going missing from the cloud service. Alarm bells began ringing last week on Google's community support site when some users reported files mysteriously disappearing from Google Drive, with some posters claiming six or more months of data had...