T-Mobile USA Focused on 'Selling Against the iPhone' Starting September 21

TmoNews reports (via Engadget) that it has received a pair of photos from T-Mobile USA's internal news system announcing that the carrier will be rolling out new training programs focused on "selling against the iPhone". The new training modules are being deployed on September 21, the rumored launch day for the next-generation iPhone in the United States.

Perhaps it’s coincidental that the information for employees to utilize against the iPhone will drop on September 21st, a date being tossed around as a possible release date for the next-generation iPhone. Perhaps it’s just coincidence but we can’t envision a scenario in which T-Mobile would prepare their employees to sell against a product they are about to receive.

tmobile selling against iphone
T-Mobile is the only one of the four major U.S. carriers to not officially offer the iPhone, hampered by its use of 3G spectrum bands that are not supported by iPhone models released to date. That has not stopped customers from bringing their GSM iPhones to the carrier for use on its 2G network, and T-Mobile has been working to increase support for the over one million iPhones in use on its network even as it seeks to downplay the impact of its official absence to potential customers.

Following its failed merger with AT&T, T-Mobile USA announced earlier this year that its work on refarming spectrum would make the carrier's 4G HSPA+ network compatible with a broader range of devices, including the iPhone, by the end of 2012. Today's report from TmoNews reveals that T-Mobile is also rolling out new Monthly4G SIM kits that are compatible with the iPhone 4S and 4 later this month, perhaps signaling an increased effort to attract iPhone customers as its iPhone-compatible HSPA+ network reaches critical mass.

Top Rated Comments

iSamurai Avatar
108 months ago

...the most innovative phone on the market.

oh wow! a stretched iphone with an extra row of icons! so innovative! :D
Score: 12 Votes (Like | Disagree)
Blackberryroid Avatar
108 months ago
T-Mobile is making a horrible choice. Going against the most innovative phone on the market.
Score: 12 Votes (Like | Disagree)
FSMBP Avatar
108 months ago
So they're just following what AT&T and Verizon does? :p
Score: 11 Votes (Like | Disagree)
MyMacintosh Avatar
108 months ago
There goes my hope for iPhone coming to T-Mobile
Score: 11 Votes (Like | Disagree)
rdlink Avatar
108 months ago

Is this story on here meant to indicate that T-Mobile isn't getting the iPhone or validation of the release date? Or that somehow - they are "evil" for training their sales staff for how to remain competitive against the iPhone?

Not much news here.


Why are you trying to imply editorial commentary where there isn't any currently? This was a reporting of pertinent Apple related news as it relates to a major US telephone carrier. The implications of this information are that TMO doesn't look to be getting the iPhone anytime soon, and they potentially have inside information as to the launch date, since their purported push on selling against the iPhone corresponds with the rumored date of release of the new model. The story in no way implies that TMO is evil for doing this.

And as someone who waited for years to get an iPhone on TMO before throwing in the towel and moving to VZ, I find this one of the more interesting rumor stories published on this site in days, if not weeks.

I also find it kind of sad. TMO continues to stand on the outside, looking in...
Score: 4 Votes (Like | Disagree)
samcraig Avatar
108 months ago

Who says Apple isn't unwilling to let them have the iPhone? But if it a TMO decision then they're missing out.


Depends. Look at the hole Sprint got themselves into for making their deal with Apple...
Score: 4 Votes (Like | Disagree)

Top Stories

m1 chip macbook air pro

Kuo: Redesigned MacBooks With Apple Silicon to Launch in Second Half of 2021

Tuesday November 24, 2020 7:53 pm PST by
Apple plans to release additional MacBook models with Apple Silicon in the second half of 2021, according to analyst Ming-Chi Kuo, as part of the company's two-year transition away from Intel processors across its Mac lineup. In a research note today, obtained by MacRumors, Kuo said that these MacBook models will feature a new design. Kuo did not specify which models these will be, but he...
Apple Watc black friday 20 sale feature

Apple Black Friday 2020: Best Apple Watch Deals [Updated]

Wednesday November 25, 2020 4:01 pm PST by
Black Friday sales have begun on a variety of products, including the Apple Watch. There are quite a few deals across the Apple Watch lineup this year, including one of the lowest price we've ever seen the Apple Watch Series 3. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the...
AirPods Pro black friday 20 sale feature 2

Black Friday 2020: AirPods Pro Reach Lowest Price Ever [Updated]

Wednesday November 25, 2020 3:22 pm PST by
Black Friday has kicked off this week, and one of the first major sales for the AirPods Pro is available right now on Walmart. You can find this deal below, along with a few other solid discounts on the regular AirPods. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site...
13 16 inch macbook pro air trio

Reliable Leaker Suggests Redesigned MacBooks in 2021 Will Include Both Apple Silicon and Intel Models

Wednesday November 25, 2020 9:15 am PST by
Reliable leaker known as "L0vetodream" has today suggested on Twitter that redesigned MacBooks coming in the second half of 2021 will include models with both Apple Silicon chips and Intel processors. The brief Tweet came in response to a MacRumors article from earlier today, which outlined a report from Ming-Chi Kuo claiming that Apple plans to release redesigned MacBook models with Apple ...
mac mini macbook pro macbook air

Apple M1 Hands-On Comparison: MacBook Air vs. MacBook Pro vs. Mac Mini

Monday November 23, 2020 3:40 pm PST by
Apple's M1 Macs are out in the wild now, but ahead of the holidays, you might still be trying to figure out which one to pick up, either for yourself or as a gift for someone else. We've got all three of the new Macs available, so we thought we'd give MacRumors readers a hands-on overview of each machine in our latest YouTube video. Subscribe to the MacRumors YouTube channel for more videos. ...
app store christmas icon

Apple Shutting Down App Store Connect From December 23 to December 27

Monday November 23, 2020 10:14 am PST by
Apple shuts down App Store Connect for a week around the holidays each year in an effort to give App Store staff time off from work. This year, App Store Connect will be unavailable from December 23 to December 27. With App Store Connect unavailable, Apple will not accept new apps or app updates, so all pricing changes and new app submissions need to be locked in before those dates for...
iPads black friday 20 sale feature

Apple Black Friday 2020: Best iPad Deals [Updated]

Tuesday November 24, 2020 8:51 am PST by
Black Friday is underway, and we're tracking discounts across Apple's lineup of iPads, including the current-generation 10.2-inch iPad, iPad Air, and iPad Pro. We'll be keeping this post updated as new deals appear and current ones expire, so be sure to keep checking back for the latest. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a...
Target November Deals 1

Black Friday Spotlight: Target Begins Week-Long Sale With Deals on iPhone 12, Powerbeats Pro, and More

Monday November 23, 2020 8:07 am PST by
We've been tracking early Black Friday deals in our dedicated Black Friday Roundup, and in an effort to prepare our readers for the big shopping event we're highlighting sales store-by-store in the lead-up to November 27. Note: MacRumors is an affiliate partner with Target. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running....
new mac mini logicpro screen

M1 Macs Able to Run Up to Six External Displays Using DisplayLink

Tuesday November 24, 2020 6:53 am PST by
It is possible to run up to six external displays from the M1 Mac mini, and five external displays from the M1 MacBook Air and MacBook Pro, with the aid of DisplayPort adapters, according to YouTuber Ruslan Tulupov. This far exceeds Apple's specified limits on external displays with the M1 Macs. Apple's host of new M1 Macs are not capable of supporting as many external displays as their...
2020 apple shopping event

Apple Offering Up to $150 Gift Card With Select Products on Black Friday Through Cyber Monday

Monday November 23, 2020 2:53 am PST by
Apple has announced its annual four-day shopping event, offering customers up to a $150 Apple Store gift card with the purchase of select products between Black Friday and Cyber Monday in the United States. The gift card values in the United States are as follows: $150 for 16-inch MacBook Pro $150 for 21.5-inch iMac $50 for 13-inch MacBook Pro $50 for MacBook Air $50 for iPhone SE,...