T-Mobile USA Focused on 'Selling Against the iPhone' Starting September 21
TmoNews reports (via Engadget) that it has received a pair of photos from T-Mobile USA's internal news system announcing that the carrier will be rolling out new training programs focused on "selling against the iPhone". The new training modules are being deployed on September 21, the rumored launch day for the next-generation iPhone in the United States.
Perhaps it’s coincidental that the information for employees to utilize against the iPhone will drop on September 21st, a date being tossed around as a possible release date for the next-generation iPhone. Perhaps it’s just coincidence but we can’t envision a scenario in which T-Mobile would prepare their employees to sell against a product they are about to receive.
T-Mobile is the only one of the four major U.S. carriers to not officially offer the iPhone, hampered by its use of 3G spectrum bands that are not supported by iPhone models released to date. That has not stopped customers from bringing their GSM iPhones to the carrier for use on its 2G network, and T-Mobile has been working to increase support for the over one million iPhones in use on its network even as it seeks to downplay the impact of its official absence to potential customers.
Following its failed merger with AT&T, T-Mobile USA announced earlier this year that its work on refarming spectrum would make the carrier's 4G HSPA+ network compatible with a broader range of devices, including the iPhone, by the end of 2012. Today's report from TmoNews reveals that T-Mobile is also rolling out new Monthly4G SIM kits that are compatible with the iPhone 4S and 4 later this month, perhaps signaling an increased effort to attract iPhone customers as its iPhone-compatible HSPA+ network reaches critical mass.
Popular Stories
Game emulator apps have come and gone since Apple announced App Store support for them on April 5, but now popular game emulator Delta from developer Riley Testut is available for download. Testut is known as the developer behind GBA4iOS, an open-source emulator that was available for a brief time more than a decade ago. GBA4iOS led to Delta, an emulator that has been available outside of...
Last September, Apple's iPhone 15 Pro models debuted with a new customizable Action button, offering faster access to a handful of functions, as well as the ability to assign Shortcuts. Apple is poised to include the feature on all upcoming iPhone 16 models, so we asked iPhone 15 Pro users what their experience has been with the additional button so far. The Action button replaces the switch ...
The lead developer of the multi-emulator app Provenance has told iMore that his team is working towards releasing the app on the App Store, but he did not provide a timeframe. Provenance is a frontend for many existing emulators, and it would allow iPhone and Apple TV users to emulate games released for a wide variety of classic game consoles, including the original PlayStation, GameCube, Wii,...
A decade ago, developer Riley Testut released the GBA4iOS emulator for iOS, and since it was against the rules at the time, Apple put a stop to downloads. Emulators have been a violation of the App Store rules for years, but that changed on April 5 when Apple suddenly reversed course and said that it was allowing retro game emulators on the App Store. Subscribe to the MacRumors YouTube channel ...
The first approved Nintendo Entertainment System (NES) emulator for the iPhone and iPad was made available on the App Store today following Apple's rule change. The emulator is called Bimmy, and it was developed by Tom Salvo. On the App Store, Bimmy is described as a tool for testing and playing public domain/"homebrew" games created for the NES, but the app allows you to load ROMs for any...
Top Rated Comments
Why are you trying to imply editorial commentary where there isn't any currently? This was a reporting of pertinent Apple related news as it relates to a major US telephone carrier. The implications of this information are that TMO doesn't look to be getting the iPhone anytime soon, and they potentially have inside information as to the launch date, since their purported push on selling against the iPhone corresponds with the rumored date of release of the new model. The story in no way implies that TMO is evil for doing this.
And as someone who waited for years to get an iPhone on TMO before throwing in the towel and moving to VZ, I find this one of the more interesting rumor stories published on this site in days, if not weeks.
I also find it kind of sad. TMO continues to stand on the outside, looking in...
Depends. Look at the hole Sprint got themselves into for making their deal with Apple...