Apple Prepares to Open First Swedish Retail Stores

We've been following Apple's efforts to open retail store locations in Sweden for some time, noting last November that the company had filed for a business registration certificate. The company began hiring for its new stores in February, although the locations for those stores were not disclosed at the time.

Over this past weekend, 99mac reported [Google translation] that a new location listing in Swedish search engine and mapping service Hitta.se has revealed Apple's forthcoming store in the Täby Centrum shopping center in Stockholm. According to sources, the store is scheduled to open on September 15.

apple store stockholm taby barrier
IDG.se followed up [Google translation] with a visit to the shopping center, where it discovered the under-construction store covered by Apple's traditional black construction barrier emblazoned with the Apple logo and the URL for company's Swedish site.


Apple is reportedly working on several other Swedish retail store sites, with a location in Malmö said to be planned for an October 25 opening and a second Stockholm site also said to be under consideration.

Sweden appears set to become the 14th country with an Apple retail store presence, with the company counting China and Hong Kong as separate markets. Unlike Apple's high-profile entry into the Netherlands earlier this year with a flagship store, the first Swedish store appears to be of the more standard mall-based variety, although with a very wide storefront indicating that it should be of substantial size.

Top Rated Comments

LastMinuteMike Avatar
123 months ago
It's Täby Centrum.

Actually guys, the name of the mall is Täby Centrum. I have no idea where you got Spectrum from, but it's completely wrong :)

Oh, and for the linguistically inclined people, the "ä" in "Täby" is pronounced as the "a" in the words "tavern" or "tab".
Score: 7 Votes (Like | Disagree)
attila Avatar
123 months ago
Heja Sverige!
Score: 5 Votes (Like | Disagree)
Thunderhawks Avatar
123 months ago
Free t-shirts, meatballs and gummy fish for the first 100 customers!

They should sell at IKEA.

They could even make a budget version that you have to assemble yourself.

iPhönen
Score: 5 Votes (Like | Disagree)
iMcLovin Avatar
123 months ago
bastards :D What about Norway?
Score: 5 Votes (Like | Disagree)
byke Avatar
123 months ago
Taby is NOTin Stockholm, it's a suburb .... A place where they have a cheap shopping mall for generic goods.

Hardly flagship .... More like skin flint.
Score: 4 Votes (Like | Disagree)
Anghammarad Avatar
123 months ago
Taby is NOTin Stockholm, it's a suburb .... A place where they have a cheap shopping mall for generic goods.

Hardly flagship .... More like skin flint.

Yeah, I'm quite surprised that they put it there, even though it close to the most affluent suburbs of Stockholm. I was expecting Norrmalmstorg or something like that, not Täby.
Score: 3 Votes (Like | Disagree)

Popular Stories

safari icon blue banner

Safari Bug Allows Websites to Track Your Recent Browsing Activity in Real Time [Updated]

Sunday January 16, 2022 3:37 pm PST by
A bug in WebKit's implementation of a JavaScript API called IndexedDB can reveal your recent browsing history and even your identity, according to a blog post shared on Friday by browser fingerprinting service FingerprintJS. In a nutshell, the bug allows any website that uses IndexedDB to access the names of IndexedDB databases generated by other websites during a user's browsing session....
iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
iPad Air Feature 2 green

New Apple Products Filed in Regulatory Database, Likely Including New iPhone SE and iPad Air

Tuesday January 18, 2022 6:11 am PST by
Apple today filed unreleased iPhone and iPad models in the Eurasian Economic Commission database, as spotted by French blog Consomac. The filings likely represent the rumored third-generation iPhone SE, fifth-generation iPad Air, and potentially more. The unreleased iPhone models have the identifiers A2595, A2783, and A2784, while the unreleased iPad models have the identifiers A2588, A2589, ...
AirPods 3 New Firmware Feature

Apple Updates AirPods 3 Firmware to Version 4C170

Tuesday January 18, 2022 11:46 am PST by
Apple today released a new 4C170 firmware update for the AirPods 3, an update from the prior 4C165 that was made available in December. Apple does not offer details on what's included in new firmware updates for the AirPods‌, so we don't know what improvements or bug fixes the new firmware brings. There is no standard way to upgrade the ‌AirPods‌‌ software, but firmware is...
iphone 5g mmwave

U.S. Airlines Warn of 'Catastrophic' Crisis With Impending 5G Rollout, AT&T and Verizon Agree to Delay Around Airports

Tuesday January 18, 2022 10:35 am PST by
Verizon and AT&T's upcoming rollout of new C-Band 5G technology could cause chaos and lead to widespread delays of passenger and cargo flights, major U.S. airlines said on Monday in a letter sent to the White House National Economic Council, the FAA, and the FCC (via Reuters). "Unless our major hubs are cleared to fly, the vast majority of the traveling and shipping public will essentially...
iphone se 2020 top

iPhone SE With Larger 5.7-Inch Display May Launch in 2023, 'iPhone SE+ 5G' Also Rumored

Monday January 17, 2022 6:46 am PST by
Apple is planning to release a fourth-generation iPhone SE with a larger 5.7-inch display as early as 2023, according to display industry consultant Ross Young, who has proven to be a reliable source of information for future Apple products. The fourth-generation iPhone SE has until now been rumored to launch in 2024, but Young now says a 2023 release is looking more likely....
tesla carplay solution

Developer Showcases Apple CarPlay Workaround for Teslas

Monday January 17, 2022 7:24 am PST by
A Tesla Model 3 owner has resorted to a workaround to implement Apple CarPlay in his vehicle, amid no sign of official support from Tesla (via Tesla North). Apple CarPlay and Apple Music support are among the most-requested Tesla features, but with no indication that Tesla is willing to implement Apple CarPlay in its vehicles, Polish developer Michał Gapiński took matters into his own...
ipad air 4 video

New iPad Air Rumored to Launch This Spring With A15 Chip, 5G, Center Stage Camera, and More

Saturday January 15, 2022 8:05 pm PST by
Apple is planning to release a fifth-generation iPad Air with similar features as the sixth-generation iPad mini, including an A15 Bionic chip, 12-megapixel Ultra Wide front camera with Center Stage support, 5G for cellular models, and Quad-LED True Tone flash, according to Japanese blog Mac Otakara. Citing reliables sources in China, the report claims that the new iPad Air could be...