Inside Apple's New Amsterdam Retail Store

Late yesterday, we posted a remarkable photo of the glass staircase inside Apple's new Amsterdam retail store that is set to open to the public on Saturday. Press previews of the new store took place this morning, and a number of sources have now posted photo sets of the interior of the store.

amsterdam store interior 1
One More Thing has an extensive gallery [Google translation] showing off the rather ornate interior details Apple has utilized in the historic building.

amsterdam store interior 2
Meanwhile, iPhoneclub.nl has some additional shots [Google translation], including one of the massive Genius Bar that Apple reportedly says is the longest in its chain of retail stores. The Genius Bar had been reported to offer 20 seats for customers, but the photo certainly appears to show significantly more stools than that.

amsterdam store genius bar
The new store, Apple's first in the Netherlands, opens to the public at 10:00 AM on Saturday. With Apple having updated its Apple Store app for iOS devices yesterday to add support for the Netherlands, customers at the Amsterdam store will be able to utilize the company's EasyPay self-checkout option from the very first day.

Popular Stories

iOS 18

iOS 18.4 Coming Next Week With These New Features for Your iPhone

Friday February 14, 2025 6:18 am PST by
The first iOS 18.4 beta for iPhones should be just around the corner, and the update is expected to include many new features and changes. Bloomberg's Mark Gurman expects the iOS 18.4 beta to be released by next week. Below, we outline what to expect from iOS 18.4 so far. Apple Intelligence for Siri Siri is expected to get several enhancements powered by Apple Intelligence on iOS...
apple launch feb 2025 alt

What to Expect From the 'Apple Launch' Next Week

Thursday February 13, 2025 11:48 am PST by
Apple has yet to announce any new devices this year, but that could change starting next week. Apple CEO Tim Cook today said to "get ready" for a "launch" on Wednesday, February 19. "Get ready to meet the newest member of the family," said Cook, in a social media post. The post includes an #AppleLaunch hashtag, along with a short video featuring an animated Apple logo inside of a circle....
iPhone 17 Pro Render Front Page Tech

iPhone 17 Pro With All-New Camera Bar Design Allegedly Revealed

Thursday February 13, 2025 5:49 pm PST by
Apple's next-generation iPhone 17 Pro will feature three rear cameras arranged in a familiar triangular layout, but the cameras will be housed in an all-new rectangular camera bar with rounded corners, according to YouTube channel Front Page Tech. iPhone 17 Pro camera design render created by Asher for Front Page Tech In a video uploaded today, Front Page Tech host Jon Prosser said the camera ...
iphone air concept weis

iPhone 17 Air Could Look Like This in Real Life

Friday February 14, 2025 3:41 am PST by
There have been several alleged leaked details of the iPhone 17 Air, Apple's rumored new slim iPhone, but images have been limited to grainy shots taken in component factories. However, this hyper-realistic concept created by WEIS Studio gives us the best idea yet of what Apple's thin device might actually look like. The concept design is inspired by recent leaks indicating that the device...
Apple Maps 2024

Apple Maps Might Start Showing Ads

Sunday February 16, 2025 7:22 am PST by
Apple is "exploring" the idea of showing search ads in the Apple Maps app, according to Bloomberg's Mark Gurman. Back in 2022, Gurman said software engineering was "already underway" to display ads in the Apple Maps app, but Apple did not move forward with the idea at the time. Today, he said Apple is "giving this notion more thought" again. This time around, he said Apple has yet to...
m2 pro mac mini

Apple is Now Selling a Refurbished Mac Mini for Just $319 (!)

Saturday February 15, 2025 9:58 am PST by
A few days ago, we reported that Apple's refurbished Mac mini pricing had a problem, and it appears that Apple has taken note. Apple was offering a refurbished Mac mini with the M2 chip, 16GB of RAM, and 256GB of storage for $559, which was $50 more than a refurbished Mac mini with the M4 chip, 16GB of RAM, and 256GB of storage. All other key specifications were equal. That's no longer...
apple launch feb 2025

Tim Cook Teases an 'Apple Launch' Next Wednesday

Thursday February 13, 2025 8:07 am PST by
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19. "Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag. The post includes a short video with an animated Apple logo inside a circle. Cook did not provide an exact time for the launch, or share any other specific details, so...
Tim Cook Apple Park

10+ Announcements Apple Could Have Rolled Into a February Event

Saturday February 15, 2025 8:00 am PST by
Apple appears to have enough upcoming product announcements to justify a full event this month, yet all signs indicate these reveals will be handled through a series of press releases instead. There are a multitude of rumors from reliable sources about specific announcements in the coming weeks, so here's everything that Apple could have feasibly included in a hypothetical February event: ...

Top Rated Comments

b11051973 Avatar
169 months ago
The two Apple Stores I ever go to are just in malls. I wish my Apple Store was in some cool old building or something. :)
Score: 16 Votes (Like | Disagree)
ThatsMeRight Avatar
169 months ago
This store looks awesome! And look at the details... wow.
Score: 5 Votes (Like | Disagree)
IAMsterdam Avatar
169 months ago
Why do they insist it is the first in the Netherlands? It is not.

It is! You have stores like ''Xando'' in Enschede or Amstelveen. But those are Apple premium resellers. This is the first OFFICIAL Apple store, from Apple itself.
Score: 4 Votes (Like | Disagree)
fixmymac Avatar
169 months ago
Oooooooo....

Lovely place for a smoke and a pancake with your Fazher.
Score: 4 Votes (Like | Disagree)
Reason077 Avatar
169 months ago
Looks very nice! Those light fixtures look great, and the atrium is somewhat reminiscent of the Covent Garden store.
Score: 4 Votes (Like | Disagree)
Echo040 Avatar
169 months ago
Why do they insist it is the first in the Netherlands? It is not.

Yes, it is the first official Apple Store. You are confusing this with the already existing Apple Premium Resellers in The Netherlands such as YouMac, A-Mac or iCentre.

----------------------------------



Sorry mushrooms have since been banned. But i do find it funny you can smoke in a bar as long as its 100% weed. That tabacco is really bad for you. Anyway back on subject...

The official stance of the Dutch government is that 3 or maybe 4 species of magic mushrooms are illegal to sell.
However, you can still obtain a smaller type of mushroom or various types of truffles. Hell, if you know what you're doing (but I figure the average smoke&drink tourist doens't) you can even go into the fields and find some yourself.

----------------------------------

I live relatively close to Amsterdam, but in my opinion Apple picked the worst location ever. The only customers who benefit from this location, are the ones who live within short walking or bicycle distance. You can't get there by car without paying huge parking fees or getting a wheel clamp. Public transfer is slow (no subway). And only if the local soccer "fans" haven't destroyed the neighborhood again.

Apple should have picked one of the more geographically centered cities. All have way better connections by train and car than Amsterdam.

Where would you have placed it? Utrecht? If you're from the south of The Netherlands even that is far by your standards.

Amsterdam is the logical choice for Apple. It's the centre of The Netherlands' urban area. The greater Amsterdam area inhabits about 2 million people.
Besides that, Amsterdam receives the most tourists on a yearly basis.

And as for public transport, there are 5 trams and I believe 5 busses who all stop on the Leidseplein (the square) so it is in fact quite easy to reach.
Other then that, it's maybe a 15 minute walk from the Dam Square.

So boohoo, Amsterdam, and Holland for that matter, are tiny.
It's just that Dutch people think travelling 30 minutes for something they like is too long, be that a museum, football match or in this case, an Apple Store.

And just like in any major city, you have to make an effort. Do you think the average New Yorker is pissed off because he can't park on 5th Avenue?

Please, have some common sense.

Besides, it is not a necessity. You can go to any APR and get the same products, you can even order them online.
The Apple Store is more of convenience, free internet, free hotspot.

It's just great for Apple, and Amsterdam's, global appeal.

Rant over.
Score: 3 Votes (Like | Disagree)