Apple Pulls 'Genius' TV Ads from YouTube and Apple.com

Apple has removed the controversial 'Genius' TV spots from its YouTube channel and from the Apple.com marketing page for the Mac. The ads were poorly received with some critics asking if it was a good idea to make potential customers seem clueless. Others thought they were excellent ads that showed non-technical Mac buyers the support options available to them.

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Apple stopped airing the ads on television soon after they were introduced during the Opening Ceremonies of the Olympics, with Apple's ad agency saying they "were intended only for a 'first run' during the Olympics". They remained on YouTube and Apple's website for several weeks, and only in the past several days were they removed entirely.

Apple does tend to remove older advertisements from its website and YouTube over time, but the company still has ads on YouTube from as far back as November 2010.

Thanks Danny!

Top Rated Comments

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107 months ago
These ads were bad and Apple should feel bad.
Score: 35 Votes (Like | Disagree)
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107 months ago
the ads weren't awful, but Apple usually has the classiest ads on TV so by comparison to Apple's usual standards, the ads were junk
Score: 18 Votes (Like | Disagree)
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107 months ago
They weren't absolutely horrible, but it is good that they are taken down. The one where a guy asks how to use iPhoto left me puzzled. Isn't one of the big selling points of a Mac its ease of use? Yes. Yes it is.
Score: 13 Votes (Like | Disagree)
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107 months ago
Didn't like 'em anyway. :rolleyes:
Score: 11 Votes (Like | Disagree)
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107 months ago

Whichever ad agency made these ads should be fired.

They were horrible...from the scripting to the shooting to the final post-production.

And whoever in Apple approved these should be demoted.

They obviously have no 'sense' of what the Apple brand is.

Haha. Overact much? You mean they should fire TBWA/Media/Arts Lab, the same company behind the Think Different and Get a Mac campaigns along with many, many other Apple ad campaigns for almost 30 years all the way back to the 1984 classic? Sheesh. So the ads weren't great. Let's all move on.
Score: 10 Votes (Like | Disagree)
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107 months ago
The ads should give the message "and we can help you personally if you need it" but they gave the feeling that you need to be taught how to use a Mac. It's scary for Windows users to switch to a Mac, and those commercials really didn't help IMO.
Score: 9 Votes (Like | Disagree)

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