Apple Stops Airing 'Genius' Ads on Olympic Television Broadcasts
Late last month during the Opening Ceremonies for the Summer Olympics, Apple debuted a series of three ads focused on an "Apple Genius" helping customers in unusual situations. The ads received a relatively poor reception, with some observers objecting to the portrayal of customers as clueless and others simply not finding the ads as humorous as they were clearly intended to be.
While Apple continues to feature the ads on its Mac site, a number of people have noticed that the ads have not re-aired on television since the opening weekend of the Olympics. In line with that observation, Mashable reports that Apple has indeed stopped airing the ads. But rather than the move being related to their mediocre reception, a representative for Apple's ad agency claims that the ads were only ever intended to run for that brief period of time.
A rep for TBWA/Media/Arts Lab, Apple’s ad agency, says the ads are not running anymore, but that was the plan all along. The ads were intended only for a “first run” during the Olympics, which meant just the first weekend of the Games, the rep says.
The new ads also remain on Apple's YouTube page, although the company quietly removed and reposted its Martin Scorsese iPhone ad to the channel late yesterday, leading to speculation that the company prefers to have that ad rather than the newer Genius ads at the top of its feed.
Popular Stories
The iPhone 17 Pro and iPhone 17 Pro Max are three months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of June 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14 Pro have a...
Apple will finally deliver the Apple Watch Ultra 3 sometime this year, according to analyst Jeff Pu of GF Securities Hong Kong (via @jukanlosreve).
The analyst expects both the Apple Watch Series 11 and Apple Watch Ultra 3 to arrive this year (likely alongside the new iPhone 17 lineup, if previous launches are anything to go by), according to his latest product roadmap shared with...
Alongside WWDC this week, Logitech announced notable new accessories for the iPad and Apple Vision Pro.
The Logitech Muse is a spatially-tracked stylus developed for use with the Apple Vision Pro. Introduced during the WWDC 2025 keynote address, Muse is intended to support the next generation of spatial computing workflows enabled by visionOS 26. The device incorporates six degrees of...
iPadOS 26 allows iPads to function much more like Macs, with a new app windowing system, a swipe-down menu bar at the top of the screen, and more. However, Apple has stopped short of allowing iPads to run macOS, and it has now explained why.
In an interview this week with Swiss tech journalist Rafael Zeier, Apple's software engineering chief Craig Federighi said that iPadOS 26's new Mac-like ...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup.
If you skipped the iPhone...
The Apple Watch Ultra 3 is expected to launch later this year, arriving two years after the previous model with a series of improvements.
While no noticeable design changes are expected for the third generation since the company tends to stick with the same Apple Watch design through three generations before changing it, there are a series of internal upgrades on the way.
By the time the ...
Apple's Terminal app is getting a visual refresh in macOS Tahoe, and it's the first notable design update since the command-line tool debuted.
The updated Terminal will support 24-bit color and Powerline fonts, according to Apple's State of the Platforms presentation at WWDC25. The app will also adopt the new Liquid Glass aesthetic with redesigned themes that align with macOS 26's broader...
