Harry McCracken Interviews Apple Ad Man Ken Segall
Former Apple ad man Ken Segall was interviewed by Time editor-at-large Harry McCracken in a special presentation at the Computer History Museum in Mountain View, CA. Segall published a book earlier this year about his experiences called Insanely Simple that posited "Simplicity" as the driving force behind everything Steve Jobs did.
Apple's unique advertising strategies have contributed greatly to the growth of the company in recent years and the discussion is worth watching for anyone interested in Apple's marketing. Segall and McCracken cover a wide variety of topics during the 1-hour discussion, including an extensive Q&A session at the end.
One topic that Segall addresses during the interview is his comments about Apple's recent 'Genius' series of ad spots -- TV ads that some felt missed the mark. He notes that there were a number of ads that Steve Jobs approved that were received poorly in the past, including the first iPod ad which featured a dancing iPod owner.