Apple Running New Celebrity Television Ad Featuring Martin Scorsese
Apple has released a new television ad featuring the iPhone 4S and Siri, featuring legendary film director Martin Scorsese. The director uses Siri to reschedule appointments, find where a friend is, and see how traffic is in Manhattan.
Scorsese: What's my day look like?
Siri: Another busy day today.
Scorsese: Are you serious?
Siri: Yes, I'm not allowed to be frivolous.
Scorsese: Ah, OK. Move my 4 o'clock today to tomorrow. Change my 11AM to 2.
Siri: OK, Marty. I scheduled it for today.
Scorsese: Is that Rick? Where's Rick?
Siri: Here's Rick.
Scorsese: Oh, no that's not Rick. Now, how's the traffic headed downtown?
Siri: Here's the traffic.
Scorsese: Oh, it's terrible, terrible. Driver, driver, cut across. Cut across. We'll never make it downtown this way. I like you Siri, you're going places.
Siri: I'll try to remember that.
The ad is the fourth in Apple's series of celebrity television ads featuring celebrities using the technology. Prior ads have seen actors Samuel L. Jackson, John Malkovich, and Zooey Deschanel using Siri.