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Apple Running New Celebrity Television Ad Featuring Martin Scorsese

Monday July 23, 2012 6:59 pm PDT by Jordan Golson
Apple has released a new television ad featuring the iPhone 4S and Siri, featuring legendary film director Martin Scorsese. The director uses Siri to reschedule appointments, find where a friend is, and see how traffic is in Manhattan.

Scorsese: What's my day look like?

Siri: Another busy day today.

Scorsese: Are you serious?

Siri: Yes, I'm not allowed to be frivolous.

Scorsese: Ah, OK. Move my 4 o'clock today to tomorrow. Change my 11AM to 2.

Siri: OK, Marty. I scheduled it for today.

Scorsese: Is that Rick? Where's Rick?

Siri: Here's Rick.

Scorsese: Oh, no that's not Rick. Now, how's the traffic headed downtown?

Siri: Here's the traffic.

Scorsese: Oh, it's terrible, terrible. Driver, driver, cut across. Cut across. We'll never make it downtown this way. I like you Siri, you're going places.

Siri: I'll try to remember that.
The ad is the fourth in Apple's series of celebrity television ads featuring celebrities using the technology. Prior ads have seen actors Samuel L. Jackson, John Malkovich, and Zooey Deschanel using Siri.

Thanks Sean!

[ 100 comments ]


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samcraig
85 months ago

"Sequences shortened. Like, really really shortened."


It's obviously not the Scorsese Director's Cut. That commercial would have been an hour.
Rating: 26 Votes
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jnc
85 months ago
"Sequences shortened. Like, really really shortened."
Rating: 23 Votes
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Macman45
85 months ago
If only siri actually DID work that way....It's a feature I very rarely use now..It's so crippled in the UK that it's pointless.

Hopefully, the extended coverage promised for IOS6 will actually make it useful. Funny ad though!
Rating: 16 Votes
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Timzer
85 months ago
These celeb/siri ads are really horrible. Especially knowing full well Siri doesn't work anywhere near as smoothly as portrayed in these ads. Just love how that little disclaimer "sequences shortened" flashes so quickly in ever so faded font. Borderline false advertising at best.
Rating: 14 Votes
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Furifo
85 months ago
C'mon Apple, enough with the 4S ads!

Concentrate on getting that new iPhone you have in the pipeline in our hands ASAP! :D
Rating: 13 Votes
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gaussianblur
85 months ago
though apple fanboy that i am, i must call foul on this one... as a NYC resident, I promise you... Siri in midtown Manhattan is completely useless, especially on AT&T... a more realistic commercial would have been filled with her saying "I'm really sorry about this..."
Rating: 11 Votes
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Natesac
85 months ago
So when he moves his 4'o clock from 4 pm to tomorrow, who calls the person/people he had the meeting/appointment with to reschedule?
Rating: 10 Votes
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donasmus
85 months ago
These are not Apple commercials

Please forgive me for stating the obvious, but this series of Siri commercials are not Apple commercials - i.e. made by Apple, Inc., but they are AT&T commercials. It seems to me AT&T is free to misrepresent the actual user experience, if they choose to.
Rating: 7 Votes
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lilo777
85 months ago
Not as deceiving as Mac vs PC

but deceiving nonetheless. These ads create an impression that one can really have a conversation with Siri. The truth, of course, is that these 4 questions and a dozen words featured in the commercial is about all Siri can do. To create an illusion of a conversation the actors talk mostly to themselves. After receiving an answer from Siri (in real life they would not get any but that's another story) they say phrases not intended for Siri.
Rating: 7 Votes
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OceanView
85 months ago
How come my iPhone 4S never works that smooth?
I always get the "I'm really sorry but... "
Rating: 7 Votes

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