Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple Running New Celebrity Television Ad Featuring Martin Scorsese
Scorsese: What's my day look like?The ad is the fourth in Apple's series of celebrity television ads featuring celebrities using the technology. Prior ads have seen actors Samuel L. Jackson, John Malkovich, and Zooey Deschanel using Siri.
Siri: Another busy day today.
Scorsese: Are you serious?
Siri: Yes, I'm not allowed to be frivolous.
Scorsese: Ah, OK. Move my 4 o'clock today to tomorrow. Change my 11AM to 2.
Siri: OK, Marty. I scheduled it for today.
Scorsese: Is that Rick? Where's Rick?
Siri: Here's Rick.
Scorsese: Oh, no that's not Rick. Now, how's the traffic headed downtown?
Siri: Here's the traffic.
Scorsese: Oh, it's terrible, terrible. Driver, driver, cut across. Cut across. We'll never make it downtown this way. I like you Siri, you're going places.
Siri: I'll try to remember that.