Apple Expands Build-to-Order Configuration Options on Retina MacBook Pro [Updated]

Apple today quietly expanded the available configuration options for the Retina MacBook Pro, now offering a full slate of individual upgrade options on the base model that starts at $2199. Previously, customers who opted for the base model were locked into a 2.3 GHz Core i7 processor and 256 GB of flash storage, with the only configurable onboard option being a $200 RAM upgrade from 8 GB to 16 GB. Customers looking to boost either the CPU or storage were required to step up to the high-end $2799 model, which offers both a 2.6 GHz i7 processor and 512 GB of storage, with additional upgrades beyond that.

Apple is now offering all available upgrades on the low-end model, giving customers full control over their configuration needs. For example, users who want to upgrade storage on the low-end model can now do so with 512 GB ($500) and 768 GB ($1000) standalone options that do not also require an upgraded CPU. Similarly, users interested in boosting the base 2.3 GHz CPU to the 2.6 GHz chip can now do so on the base model for just $100 without having to step up the full $600 to the high-end model with both CPU and storage upgrades.

retina macbook pro full customization
Apple continues to quote 1-2 week shipping estimates for the Retina MacBook Pro as the company continues to try to keep up with demand.

Update: Some readers have noted that selection of the new CPU and storage options on the low-end model does not seem to register with the online store system. Typically, changing options results in live updating of the price and shipping estimates during the configuration process, but changes to the CPU and storage are not having that effect. Consequently, customers are unable to place orders with these new custom configurations on the low-end model.

Update 2: Within minutes, Apple has now pulled the new configuration options entirely, once again leaving RAM as the only available onboard hardware upgrade for the low-end model.

Update 3: There are now conflicting reports on whether or not the new options have been pulled. Many readers are reporting still seeing the options and are able to add the configurations to their shopping carts, while others viewing the same pages are not seeing the new options.

Update 4: The new configuration options are now appearing more consistently, and Apple has also added the ability to have individual iWork apps preinstalled. With the move to the Mac App Store, it is not difficult for users to obtain the apps on their own, but some customers will undoubtedly prefer to have their machines as ready to go as possible upon delivery.

Related Forum: MacBook Pro

Popular Stories

iOS 18

iOS 18.4 Coming Next Week With These New Features for Your iPhone

Friday February 14, 2025 6:18 am PST by
The first iOS 18.4 beta for iPhones should be just around the corner, and the update is expected to include many new features and changes. Bloomberg's Mark Gurman expects the iOS 18.4 beta to be released by next week. Below, we outline what to expect from iOS 18.4 so far. Apple Intelligence for Siri Siri is expected to get several enhancements powered by Apple Intelligence on iOS...
apple launch feb 2025 alt

What to Expect From the 'Apple Launch' Next Week

Thursday February 13, 2025 11:48 am PST by
Apple has yet to announce any new devices this year, but that could change starting next week. Apple CEO Tim Cook today said to "get ready" for a "launch" on Wednesday, February 19. "Get ready to meet the newest member of the family," said Cook, in a social media post. The post includes an #AppleLaunch hashtag, along with a short video featuring an animated Apple logo inside of a circle....
apple launch feb 2025

Tim Cook Teases an 'Apple Launch' Next Wednesday

Thursday February 13, 2025 8:07 am PST by
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19. "Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag. The post includes a short video with an animated Apple logo inside a circle. Cook did not provide an exact time for the launch, or share any other specific details, so...
iPhone 17 Pro Render Front Page Tech

iPhone 17 Pro With All-New Camera Bar Design Allegedly Revealed

Thursday February 13, 2025 5:49 pm PST by
Apple's next-generation iPhone 17 Pro will feature three rear cameras arranged in a familiar triangular layout, but the cameras will be housed in an all-new rectangular camera bar with rounded corners, according to YouTube channel Front Page Tech. iPhone 17 Pro camera design render created by Asher for Front Page Tech In a video uploaded today, Front Page Tech host Jon Prosser said the camera ...
iPhone SE 4 Thumb 1

'New' iPhone SE Product Listing Appears on French Website

Wednesday February 12, 2025 6:49 am PST by
As the wait continues for Apple's long-rumored, fourth-generation iPhone SE, French electronics retailer Boulanger has prematurely published a product listing for a "new" model of the iPhone SE. The placeholder page says the device is "coming soon," but it offers no further information, and the price shown is obviously not real. The listing was spotted by a reader of the French technology...
M4 Mac mini Apple Video

Apple's Refurbished Mac Mini Pricing Has a Problem

Thursday February 13, 2025 6:20 am PST by
Apple this week began selling refurbished Mac mini models with the M4 chip for the first time, but this has led to a pricing conundrum. In the United States, Apple is offering a refurbished Mac mini with the base M4 chip, 256GB of storage, 16GB of RAM, and Gigabit Ethernet for $509, down from $599 new. This is the standard 15% discount that Apple offers on refurbished Macs. The issue is...
iPhone 16 Apple Store

iPhone 17 in New Sizes This Year: What to Know

Thursday February 13, 2025 2:45 am PST by
Last year, Apple tweaked iPhone 16 Pro screen sizes to make them bigger than 2023's iPhone 15 Pro models, and this year we are also expecting a change in the size of the displays in the iPhone 17 lineup. Here's what we know. Standard iPhone 17 Apple could introduce a new display size for the standard iPhone 17 model in 2025. The iPhone 17 could measure in at 6.3 inches, up from 6.1 inches,...
iphone air concept weis

iPhone 17 Air Could Look Like This in Real Life

Friday February 14, 2025 3:41 am PST by
There have been several alleged leaked details of the iPhone 17 Air, Apple's rumored new slim iPhone, but images have been limited to grainy shots taken in component factories. However, this hyper-realistic concept created by WEIS Studio gives us the best idea yet of what Apple's thin device might actually look like. The concept design is inspired by recent leaks indicating that the device...

Top Rated Comments

DarlokDC Avatar
164 months ago
Anyone else annoyed this comes after they ordered their base level rRMBP w/upgraded RAM? Definitely would've bumped the processor at those prices, too. :(
Score: 14 Votes (Like | Disagree)
WannaGoMac Avatar
164 months ago
Steve Jobs would never allow this to happen

lol, sorry someone had to say it :)
Score: 13 Votes (Like | Disagree)
Ryth Avatar
164 months ago
Still needs a 2GB GPU/Card on this thing...

Anyone else annoyed this comes after they ordered their base level rRMBP w/upgraded RAM? Definitely would've bumped the processor at those prices, too. :(
That's why you always wait on something this new...
Score: 12 Votes (Like | Disagree)
paulro Avatar
164 months ago
$1000 for a 768GB SSD upgrade ???

Unbelievable price!

In the UK, SSDs seem to be hovering around the 50p/Gig mark currently.

So if you buy from Apple, you're paying $1.30 per gig and losing the stock drive in the process.

EDIT: Just looked at the UK site and it's £800 for the 768GB upgrade. So only double what I'd expect to pay at £1.04 per gig. Bargain!!
Score: 10 Votes (Like | Disagree)
maxwelltech Avatar
164 months ago
Early adopters are kind of ripped.
Score: 9 Votes (Like | Disagree)
KnightWRX Avatar
164 months ago
Options. Nice.
Score: 9 Votes (Like | Disagree)