20th Century Fox Movies Now Included in iTunes in the Cloud

Next step: iTunes match with Movies.

(I can dream can't I?)

How much longer till there is no HD premium pricing? I feel at this point it's kind of ridiculous for a digital download. Movies should be one standard cost ($10) with old or discounted movies available ($5) and the user should be given the option each DL to choose SD, 720, or 1080 depending on what they want/need at the moment. And all movies purchased through iTunes or with digital copy should be able to be watched on any devices through download or streaming.

The ideal vision.

Good news! Still, the prices are way too high. About $10 for a movie? That is $2 more than one month of Netflix.

maybe i should start buying movies in iTunes. they are really making it compelling.

I am looking forward to being able to upgrade my SD movies to HD + iTunes Extras

Oh, and I see I was beaten to iTunes Match for Movies.

Ah but I can dream.

Convenience is the only benefit!

I can still get Blurays cheaper than iTunes. So, the only benefit is the convenience. For example, I just bought several movies in Bluray from Best Buy for $10 each. And to make it sweeter, Best Buy is running their DVD trade in program where I can take any old DVDs to them and they give me $5 off each bluray I buy. So, in effect, I bought 11 Blurays this month for $5 each ($10 - $5).

Some of these Blurays came with Blurays, DVD and Digital Copy! Sweet.

I can still get Blurays cheaper than iTunes. So, the only benefit is the convenience. For example, I just bought several movies in Bluray from Best Buy for $10 each. And to make it sweeter, Best Buy is running their DVD trade in program where I can take any old DVDs to them and they give me $5 off each bluray I buy. So, in effect, I bought 11 Blurays this month for $5 each ($10 - $5).

Some of these Blurays came with Blurays, DVD and Digital Copy! Sweet.

Yeah, buying it digital with fewer extras should *never* cost more than the physical copy. That's insane.

You are comparing two completely different services

I know. I compare one movie I can watch as often as I want for $9.99 to a service where I can watch - realistically speaking - hundrets for the same price. I know I don't have the same right on the movie if I watch it on Netflix since I didn't purchase it. But, hey, how often will one watch it? My DVD collection is collecting dust and in most cases, that is how it is. I understand that you can rent it for less, but then, the service is not much different from Netflix anymore. Comparing Bang for the Buck, $9.99 is too high for a single piece of media. I think $4.99 for a new one and $3.99 for an older movie is fair. Just my opinion. Feel free to disagree.

I'm not sure I understand this whole iTunes in the Cloud thing.

What exactly is technically/legally different than before?

From what I understand, it just allows you to re-download the digital content you previously bought if you lose the files or don't want to manually sync them between your different devices.

Basically, it's just Apple being more generous with their bandwidth, but why does it deserve the "Cloud" buzzword and is treated like it's new feature?

If it allowed streaming and storage for personal files (like iTunes match) I could understand, but as it is they just let you re-download the content you already paid for, like many digital stores have allowed in the past without sticking the "Cloud" name next to it.

Please tell me if there's something I'm missing here.

On the Apple TV, iTunes in the Cloud for movies does not require you to download and store anything locally. If you purchase a movie, you can just stream it from iTunes in the Cloud any time you want. It works similar to how iTunes Match for music works on the Apple TV. Streams all your stuff and doesn't require you to store the files. I love my Apple TV. :D

Good news! Still, the prices are way too high. About $10 for a movie? That is $2 more than one month of Netflix.

THIS. Big Time. $10 bucks for a digital file is mental, but boy do they have it figured out. Better than printing money.