Tim Cook at D10: Hints at Facebook Integration, and Siri Improvements

siri iconAt this year's All Things D conference, Walt Mossberg and Kara Swisher interviewed Apple CEO Tim Cook about a range of topics. We offer a transcript of the entire interview. During the talk, Cook provided hints at two upcoming features for Apple customers.

The first has to do with the possibility of Facebook integration into iOS. Apple and Facebook are believed to have previously been in tough negotiations about Facebook integration into Apple's products. As a result, tight Facebook integration has been absent in iOS while Twitter has seen service-level support.

When asked about Apple's relationship with Facebook, Cook suggests that there will be news in the near future:

For us, we want to provide customers simple and elegant ways to do the things they want to do. Facebook has hundreds of millions of customers. So, anyone that has an iPhone or iPad, we want them to have the best experience with Facebook on those platforms. So stay tuned.

Next, when questioned about Siri, Cook reports that customers love the voice assistant feature on the iPhone 4S, and that its one of the most popular features on the device. He goes on to report that they have a lot more coming:

But, there's more that it can do. We have a lot of people working on this. You'll be really pleased with the things you'll see over the coming months. The breadth that you're talking about -- we've got some cool ideas about what Siri can do. We have a lot going on on this.

Cook goes on to say that he thinks they'll be "really happy" with where it's going.

Top Rated Comments

scrappledog Avatar
151 months ago
Got to admit ... I have zero interest in Facebook being integrated into my phone's OS. None.
Score: 35 Votes (Like | Disagree)
Warbrain Avatar
151 months ago
Agree on FB.
Even with all the "cool guy" dissing of Facebook, how can a consumer electronic giant ignore the staggering numbers of FB accounts. Just that alone is reason to look closer

Facebook would want too much data about Apple users. Facebook wouldn't want to tie into iTunes for payments. Facebook would want to serve the ads.

Partnering with Facebook is nearly as bad as partnering with Google at this point.
Score: 26 Votes (Like | Disagree)
strausd Avatar
151 months ago
I would love to see apps take advantage of Siri. And I mean both Apple apps and third party apps. Also, being able to adjust settings via voice would be awesome.
Score: 24 Votes (Like | Disagree)
faroZ06 Avatar
151 months ago
Just say no Apple.

We don't need spyware integrated deeply in iOS. One of the key differentiators of the iPhone over Android is privacy from the data harvesting companies like Google, Facebook, et al.
Apple did Twitter well. You install the Twitter add-on if you want it. I hope they do the same for Facebook because I am not going to install that add-on.

----------

Steve locked horns with Zuck & that was the deterrent.

Cook doesn't have the polarizing attitude, therefore it's a whole new ball game. One with many opportunities.

Cook knows how to maximize opportunities without ruffling feathers.
Agreed. Steve was unique and fearless, but I thought he was too.... confronting. I did support his telling-off of Flash, though.

----------

Agree on FB.
Even with all the "cool guy" dissing of Facebook, how can a consumer electronic giant ignore the staggering numbers of FB accounts. Just that alone is reason to look closer
FB's crashing stock is hilarious. It's so bad that the stock exchange won't even let you short it anymore. Facebook is a trend that is bound to crash later. I can see it exponentially losing users until it plateaus and stays at the level of Myspace. None of my friends believe me, but they also didn't believe me when I told them that FB's IPO would be a disaster.
Score: 18 Votes (Like | Disagree)
makingdots Avatar
151 months ago
Agree on FB.
Even with all the "cool guy" dissing of Facebook, how can a consumer electronic giant ignore the staggering numbers of FB accounts. Just that alone is reason to look closer
Nope, it's Facebook not cooperating well with Apple last year.
Score: 13 Votes (Like | Disagree)
SprodeBoy Avatar
151 months ago
Is this what i am going to hear in the hallways at school now?
*booboop* Tell jenny she is a slut *beebeep*
Score: 11 Votes (Like | Disagree)

Popular Stories

iOS 16 4 Web Push

Apple Confirms Governments Using Push Notifications to Surveil Users

Wednesday December 6, 2023 5:06 am PST by
Unidentified governments are surveilling smartphone users by tracking push notifications that move through Google's and Apple's servers, a US senator warned on Wednesday (via Reuters). In a letter to the Department of Justice, Senator Ron Wyden said foreign officials were demanding the data from the tech giants to track smartphones. The traffic flowing from apps that send push notifications...
iOS 17

iOS 17.2 Will Add These 12 New Features to Your iPhone

Friday December 1, 2023 12:19 pm PST by
iOS 17.2 has been in beta testing for over a month, and it should be released to all users in a few more weeks. The software update includes many new features and changes for iPhones, including the dozen that we have highlighted below. iOS 17.2 is expected to be released to the public in mid-December. To learn about even more features coming in the update, check out our full list. Journal ...
iphone se 4 modified flag edges

iPhone SE 4 May Reuse Existing iPhone 14 Battery

Wednesday December 6, 2023 1:17 pm PST by
Recently, MacRumors has received details on the battery currently being tested on the upcoming fourth-generation iPhone SE, and the information corroborates previous findings in relation to the device. The iPhone SE 4, known by its device identifier D59, is expected to use the exact same battery found in the base model iPhone 14. Partially assembled prototypes of the next iPhone SE have been ...
best buy snowflakes

Best Buy's New Weekend Sale Has Record Low Prices on MacBook Pro and MacBook Air

Friday December 8, 2023 7:37 am PST by
Best Buy's month-long holiday sale continues this weekend with multiple all-time low prices on Apple's line of MacBook Pro and MacBook Air computers. In addition to Apple notebooks, Best Buy's event has discounts sitewide on home appliances, TVs, video games, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive...
beeper mini

Apple Puts a Stop to Beeper Mini's iMessage for Android Feature

Friday December 8, 2023 2:24 pm PST by
Apple appears to have closed the loophole that Beeper Mini used to bring iMessage to Android, putting a stop to blue bubbles from Android devices. Beeper Mini quit working earlier today, with users receiving "failed to lookup on server: lookup request timed out" error messages. Beeper said on Twitter that it is investigating the issue, but Beeper CEO Eric Migicovsky told TechCrunch that "all ...
maxresdefault

Review: Two Months With the iPhone 15 Pro Max

Thursday December 7, 2023 12:04 pm PST by
Apple's iPhone 15 lineup came out in September, and while most reviews are done shortly after a new device launches, we like to follow up with a longer term review that gives us an opportunity to provide a deeper dive into what it's like using these phones on a day to day basis for months. Subscribe to the MacRumors YouTube channel for more videos. MacRumors videographer Dan Barbera has been...
anker new gold

Anker Begins Countdown to Christmas Sale With Up to 50% Off Popular Charging Accessories

Thursday December 7, 2023 7:55 am PST by
Anker has launched its newest holiday sale, this one offering a special deal every day in the lead-up to Christmas. These sales offer up to 50 percent off select products, and include discounts on USB-C chargers, portable batteries, and much more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which ...
12

Apple to Launch Two iPad Air and Two OLED iPad Pro Models Early Next Year

Wednesday December 6, 2023 9:53 am PST by
To boost falling iPad sales, Apple has a major refresh planned for the iPad lineup in early 2024, according to Bloomberg's Mark Gurman. Apple plans to debut new iPad Air and iPad Pro models, both of which will feature notable changes. The iPad Air will come in two sizes like the iPad Pro for the first time. The smaller model will continue to measure in at 10.9 inches, but the larger version...