Tim Cook at D10: Hints at Facebook Integration, and Siri Improvements

siri iconAt this year's All Things D conference, Walt Mossberg and Kara Swisher interviewed Apple CEO Tim Cook about a range of topics. We offer a transcript of the entire interview. During the talk, Cook provided hints at two upcoming features for Apple customers.

The first has to do with the possibility of Facebook integration into iOS. Apple and Facebook are believed to have previously been in tough negotiations about Facebook integration into Apple's products. As a result, tight Facebook integration has been absent in iOS while Twitter has seen service-level support.

When asked about Apple's relationship with Facebook, Cook suggests that there will be news in the near future:

For us, we want to provide customers simple and elegant ways to do the things they want to do. Facebook has hundreds of millions of customers. So, anyone that has an iPhone or iPad, we want them to have the best experience with Facebook on those platforms. So stay tuned.

Next, when questioned about Siri, Cook reports that customers love the voice assistant feature on the iPhone 4S, and that its one of the most popular features on the device. He goes on to report that they have a lot more coming:

But, there's more that it can do. We have a lot of people working on this. You'll be really pleased with the things you'll see over the coming months. The breadth that you're talking about -- we've got some cool ideas about what Siri can do. We have a lot going on on this.

Cook goes on to say that he thinks they'll be "really happy" with where it's going.

Popular Stories

iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Production Will Reportedly Begin Ramping Up in October

Tuesday July 23, 2024 2:00 pm PDT by
Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...
iPhone 17 Plus Feature

iPhone 17 Lineup Specs Detail Display Upgrade and New High-End Model

Monday July 22, 2024 4:33 am PDT by
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Generic iPhone 17 Feature With Full Width Dynamic Island

Kuo: Ultra-Thin iPhone 17 to Feature A19 Chip, Single Rear Camera, Semi-Titanium Frame, and More

Wednesday July 24, 2024 9:06 am PDT by
Apple supply chain analyst Ming-Chi Kuo today shared alleged specifications for a new ultra-thin iPhone 17 model rumored to launch next year. Kuo expects the device to be equipped with a 6.6-inch display with a current-size Dynamic Island, a standard A19 chip rather than an A19 Pro chip, a single rear camera, and an Apple-designed 5G chip. He also expects the device to have a...
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Less Than Two Months Away: Everything We Know

Thursday July 25, 2024 5:43 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
icloud private relay outage

iCloud Private Relay Experiencing Outage

Thursday July 25, 2024 3:18 pm PDT by
Apple’s iCloud Private Relay service is down for some users, according to Apple’s System Status page. Apple says that the iCloud Private Relay service may be slow or unavailable. The outage started at 2:34 p.m. Eastern Time, but it does not appear to be affecting all iCloud users. Some impacted users are unable to browse the web without turning iCloud Private Relay off, while others are...

Top Rated Comments

scrappledog Avatar
159 months ago
Got to admit ... I have zero interest in Facebook being integrated into my phone's OS. None.
Score: 35 Votes (Like | Disagree)
Warbrain Avatar
159 months ago
Agree on FB.
Even with all the "cool guy" dissing of Facebook, how can a consumer electronic giant ignore the staggering numbers of FB accounts. Just that alone is reason to look closer

Facebook would want too much data about Apple users. Facebook wouldn't want to tie into iTunes for payments. Facebook would want to serve the ads.

Partnering with Facebook is nearly as bad as partnering with Google at this point.
Score: 26 Votes (Like | Disagree)
strausd Avatar
159 months ago
I would love to see apps take advantage of Siri. And I mean both Apple apps and third party apps. Also, being able to adjust settings via voice would be awesome.
Score: 24 Votes (Like | Disagree)
faroZ06 Avatar
159 months ago
Just say no Apple.

We don't need spyware integrated deeply in iOS. One of the key differentiators of the iPhone over Android is privacy from the data harvesting companies like Google, Facebook, et al.
Apple did Twitter well. You install the Twitter add-on if you want it. I hope they do the same for Facebook because I am not going to install that add-on.

----------

Steve locked horns with Zuck & that was the deterrent.

Cook doesn't have the polarizing attitude, therefore it's a whole new ball game. One with many opportunities.

Cook knows how to maximize opportunities without ruffling feathers.
Agreed. Steve was unique and fearless, but I thought he was too.... confronting. I did support his telling-off of Flash, though.

----------

Agree on FB.
Even with all the "cool guy" dissing of Facebook, how can a consumer electronic giant ignore the staggering numbers of FB accounts. Just that alone is reason to look closer
FB's crashing stock is hilarious. It's so bad that the stock exchange won't even let you short it anymore. Facebook is a trend that is bound to crash later. I can see it exponentially losing users until it plateaus and stays at the level of Myspace. None of my friends believe me, but they also didn't believe me when I told them that FB's IPO would be a disaster.
Score: 18 Votes (Like | Disagree)
makingdots Avatar
159 months ago
Agree on FB.
Even with all the "cool guy" dissing of Facebook, how can a consumer electronic giant ignore the staggering numbers of FB accounts. Just that alone is reason to look closer
Nope, it's Facebook not cooperating well with Apple last year.
Score: 13 Votes (Like | Disagree)
SprodeBoy Avatar
159 months ago
Is this what i am going to hear in the hallways at school now?
*booboop* Tell jenny she is a slut *beebeep*
Score: 11 Votes (Like | Disagree)