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Apple Running New Celebrity iPhone 4S/Siri TV Ads Featuring John Malkovich

Apple has begun running a pair of new television ads for the iPhone 4S and Siri featuring actor John Malkovich. This comes after a pair of celebrity ads started running last month with Samuel L. Jackson and Zooey Deschanel.

Malkovich: Life.

Siri: Try and be nice to people. Avoid eating fat. Read a good book every now and then. Get some walking in. And try to live together in peace and harmony with people of all creeds and nations.

Malkovich: That's pretty spectacular advice, actually. Thank you. I enjoyed this chat immensely. You are very eloquent.

Siri: That's nice of you to say.
The celebrity ads scored very well with viewers, registering higher scores from advertising tracking firm Ace Metrix than any other iPhone 4S ad released so far this year.

John Malkovich is well known for his unique acting style and his iPhone 4S ad reflects his somewhat peculiar persona. The query that Malkovich posits -- "Life"-- elicits a number of different responses from Siri, including:

"I Kant answer that. Ha ha!"

"It's nothing Nietzsche couldn't teach ya."

"Life: the condition that distinguishes animals and plants from inorganic matter, including the capacity for growth, reproduction, functional activity, and continual change preceding death."

"I don't know. But I think there's an app for that."

"I can't answer that now, but give me some time to write a very long play in which nothing happens."

"I find it odd that you would ask this of an inanimate object."

"That's easy… it's a philosophical question concerning the purpose and significance of life or existence in general."

"Life: a principle or force that is considered to underlie the distinctive quality of animate beings. I guess that includes me."

"A movie."

"I give up."
A second ad is airing as well, showcasing a bit more of Siri's talents:

Top Rated Comments

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93 months ago
I miss the Get a Mac campaign.
Rating: 41 Votes
93 months ago
Anyone else happen to think of this?

"Fitter, happier, more productive,
Not drinking too much,
Regular exercise at the gym
(Three days a week),"

Rating: 20 Votes
93 months ago

I don't get the "two iPhones walk into a bar" joke.

Might be in regards to the two iphone prototypes that were left in bars.. Possibly?
Rating: 20 Votes
93 months ago
Rating: 14 Votes
93 months ago
Odd commercial. Weird choice of actor too...
Rating: 14 Votes
93 months ago
I enjoy more that they use normal people than celebrity.
Rating: 11 Votes
93 months ago
From the headline alone, I immediately imagined the hilarious and disturbing possibilities. I was not disappointed.

Bizarre in the best of ways. My favorite Apple ads ever. Even if they speak only to me, and I already have an iPhone!

P.S. Being John Malkovich is an awesome movie.
Rating: 11 Votes
93 months ago
I liked the ad.. I'm a big fan of John Malkovich..
Rating: 10 Votes
93 months ago
This is Apple saying to the competition: Can you do this, punk? Well, can you?


A one-word food item.

These aren't well-formed queries, but Siri handles it because it learns your ways of talking. This is Apple showing the world how much more fun (and less work) Siri is than any other "voice recognition" engine. Siri is so much more than just that.
Rating: 8 Votes
93 months ago
This seems like a post-modern critique of Siri more than it does an ad. It shows a listless man, alone, talking to a robot about rather inane things. It's actually quite interesting as a piece of art. Just like the one with Zoey Daschannel, had the tone been darker, would have been a rather sad (in a good way) piece of art (a woman who can see that it's raining asks her phone if it's raining—if that's not black humor I don't know what is).

I have to mute the Sam Jackson ad because I don't know of anyone else who cools their gazpacho using ice and who would wait an hour to do so or would need a reminder to do so. It's too vexing to hear over and over.
Rating: 8 Votes

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