Apple's Celebrity iPhone 4S Ads Score Well with Viewers

Advertising tracking firm Ace Metrix today shared its data on viewer reactions to Apple's new celebrity iPhone 4S ads featuring Siri and starring Samuel L. Jackson and Zooey Deschanel. The new ads are registering well with consumers, generating scores higher than any other iPhone 4S ad released so far this year.

ace metrix top mobile ads 4 27 12

“Apple’s ads for iPhone had been falling rather flat earlier in the year, all scoring below the Apple iPhone norm of 620. This new creative tack that uses likeable celebrities struck a chord with American viewers,” said Peter Daboll, CEO of Ace Metrix. “These ads performed very well, especially with younger women, who did not react as strongly to Apple's more feature-focused ads from earlier in the year. Celebrity ads are risky, as many celebrities can be polarizing. In these latest ads, Apple has chosen wisely, using celebrities with broad appeal."

But while the new celebrity iPhone 4S performed very well, they were unable to unseat Samsung's top Galaxy Note as the most popular mobile phone ad of 2012. The Galaxy Note and iPhone 4S hold the top nine positions among mobile phone ads released so far this year, with Samsung's "Samsunged Again" Super Bowl commercial directly targeting Apple and iPhone users placing tenth.

The new celebrity ads also fell short of Apple's iPhone 4S camera ad from late October, which was named the top mobile phone ad of 2011 with a viewer score of 659.

Related Forum: iPhone

Top Rated Comments

GSPice Avatar
141 months ago
Still my favorite:

Score: 25 Votes (Like | Disagree)
danimals Avatar
141 months ago
a poet = a moron

That Samsung Galaxy poet ad numbs my mind. We need to equip a room full of high school students with tablets so they can write collective poetry by hand!? Freaking note pads and pens would work just as well. I'm not saying there aren't good uses for technology in the classroom, but this is not one of them.
Score: 12 Votes (Like | Disagree)
iEnvy Avatar
141 months ago
I did quite enjoy seeing Zooey and Samuel :)
Score: 11 Votes (Like | Disagree)
eawmp1 Avatar
141 months ago
Is there any place to view all the commercials, including the Samsung ads? I've seen the two Siri ads because they were posted here on MR, but none of the others.

And no, I don't watch TV.

YouTube?
Score: 10 Votes (Like | Disagree)
basesloaded190 Avatar
141 months ago
You mean the Microsoft "Beta Phone" adds aren't on the top of this list? ;)
Score: 8 Votes (Like | Disagree)
Funkymonk Avatar
141 months ago
Yeah, they've been sucking lately. The rock god ad being possibly the worst and annoying advertisement I've ever seen. Although, I don't see what's so great about the note ads.
Score: 7 Votes (Like | Disagree)

Popular Stories

dewey airtag

Report Highlights Danger of Using AirTags for Tracking Dogs

Monday January 30, 2023 1:45 pm PST by
AirTags may be a convenient way for tracking dogs that might get off leash or otherwise lost, but there are dangers associated with the practice, as outlined by a report from The Wall Street Journal. At 1.26 inches in diameter, AirTags are able to fit easily on a dog's collar, but that size also makes the tracking devices small enough to swallow, at least for a medium to large-sized dog, and ...
General iOS 16 Feature Yellow

Five New iOS Features Coming to Your iPhone Later This Year

Tuesday January 31, 2023 11:58 am PST by
Apple has previously announced several upcoming iOS features that are expected to be added to the iPhone this year. Some of the features could be introduced with iOS 16.4, which should enter beta testing soon, while others will arrive later in the year. Below, we have recapped five new iOS features that are expected to launch in 2023, such as an Apple Pay Later financing option for purchases ...
Apple Silicon Teal Feature

The Next Big Apple Silicon Device May Not Be a Mac or iPad

Wednesday February 1, 2023 3:57 am PST by
Apple's next device with an Apple silicon chip may not be a Mac or an iPad, but rather an advanced external display, according to recent reports. The display, which is rumored to arrive this year, is expected to sit somewhere between the $1,599 Studio Display and the $4,999 Pro Display XDR – but more exact information about the device's positioning and price point is as yet unknown. While ...
Multi Display CarPlay 1

Apple Launching All-New CarPlay Experience Later This Year With These 5 Features

Sunday January 29, 2023 10:15 am PST by
In June 2022, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, personalization options, and more. Apple says the first vehicles with support for the next-generation CarPlay experience will be announced in late 2023, with committed automakers including Acura, Audi,...
MKBHD HomePod 2 White Ring Stain

New HomePod Can Still Stain Some Wooden Surfaces

Tuesday January 31, 2023 8:29 am PST by
When the original HomePod launched in 2018, it was discovered that the speaker can leave white rings on some wooden surfaces. Now, well-known YouTuber Marques Brownlee has confirmed that the issue persists to a lesser extent with the new HomePod. In a side-by-side test, he showed that the white second-generation HomePod left a white ring on the wooden surface that he placed the speaker on,...
HomePod 2 White and Midnight Feature Purple Blue

Apple Explains Why HomePod Was Released Again, Wi-Fi 4 Limitation, and More

Thursday February 2, 2023 7:57 am PST by
Apple's VP of hardware engineering Matthew Costello and product marketing employee Alice Chan recently spoke with Men's Journal and TechCrunch about the new second-generation HomePod in wide-ranging interviews about the smart speaker. Apple discontinued the original full-size HomePod in March 2021 after multiple reports indicated that sales of the speaker were lackluster, but Chan told Men's ...