Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple Reaches Out to Cupertino Neighbors Regarding 'Campus 2' Plans
Apple last week sent out a mailing to neighbors of its planned Apple Campus 2, a massive new facility on the site of an old HP campus in Cupertino that is set to host 13,000 workers. The mailing offers details on the project, solicits feedback, and asks whether neighbors will support the project either in person at public meetings or by writing letters of support.
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In the mailing, Apple touts how the project will enhance the neighborhood around the campus, from both functional and aesthetic perspectives. Apple notes that the project will bring upgrades to streets and sidewalks in the area and add more than 2,000 trees that will replace acres of parking lots with green space. Apple also emphasizes the environmental side of its efforts, from a commitment to 100% renewable energy including a massive solar installation to water reclamation and improved drainage.
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Apple does note that the campus will not be open to the public, although many of its planned improvements will impact neighbors. The plan has not been without some controversy, however, as some critics have spoken out against the project design, the closed campus, and the amount of traffic it will bring to the area.
Apple's timeline calls for the City of Cupertino to review and approve the campus plans later this year, with construction to begin immediately following approval and the first move-ins planned for 2015.
(Thanks, Hansen!)
Click for larger
In the mailing, Apple touts how the project will enhance the neighborhood around the campus, from both functional and aesthetic perspectives. Apple notes that the project will bring upgrades to streets and sidewalks in the area and add more than 2,000 trees that will replace acres of parking lots with green space. Apple also emphasizes the environmental side of its efforts, from a commitment to 100% renewable energy including a massive solar installation to water reclamation and improved drainage.
Click for larger
Apple does note that the campus will not be open to the public, although many of its planned improvements will impact neighbors. The plan has not been without some controversy, however, as some critics have spoken out against the project design, the closed campus, and the amount of traffic it will bring to the area.
Apple's timeline calls for the City of Cupertino to review and approve the campus plans later this year, with construction to begin immediately following approval and the first move-ins planned for 2015.
(Thanks, Hansen!)
Tag: Apple Park
[ 148 comments ]
Top Rated Comments
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91 months ago
There should be an option where the person can check off they are NOT in support of the campus.....
Oh wait, I forgot, Apple doesnt believe in choice. lol
That option is sending a letter with no options checked, and your comment in the comments section.
91 months ago
I think that option is selected by not returning the card. :apple:
*********. not giving the card is not giving your opinion. as if apple are really going to count all non-returned cards as votes against.
91 months ago
Wow, they aren't even accepting negative feedback? I mean, it looks amazing (no surprise), but I guess I shouldn't be surprised either that they not only don't like criticism, they also won't accept it.
91 months ago
If I lived in the area, I wouldn't be too happy about the closed campus aspect. To me that sounds like a fence will have to surround the entire property.
I wouldn't expect to be able to walk into random office buildings. I think the problem here is that Apple is advertising this as a gift to the community, while in actuality it's a private business campus.
91 months ago
I like how people are mad it's not open to the public.
Oh, I'm sorry. My office isn't open to the public either, do you have a problem with that? The Apple campus here in Austin isn't open to the public, and neither will the one they build right next to it. Pretty sure Google and Facebook's Austin offices are closed to the public too. What a shame.
Oh, I'm sorry. My office isn't open to the public either, do you have a problem with that? The Apple campus here in Austin isn't open to the public, and neither will the one they build right next to it. Pretty sure Google and Facebook's Austin offices are closed to the public too. What a shame.
91 months ago
There should be an option where the person can check off they are NOT in support of the campus.....
Oh wait, I forgot, Apple doesnt believe in choice. lol
I think that option is selected by not returning the card. :apple:
91 months ago
Well then it's a ridiculous system. If, to show your support you need to check a box and to show your opposition you need to attend a bunch of meetings then of course they're going to get stronger support than opposition.
And I don't see how Apple reaching out for support makes this any more democratic? This is exactly the point - they're reaching out for support but only support - not critical feedback.
And the 'counting the votes thing'? I was making a point to the guy who said you could show you were against it by not returning the card. Because I think that is simply untrue.
I'm sure the City Council will consider that.
But if you think those groups opposed to the building (either because of the building per se, or because of other complaints they have against Apple) aren't doing the same thing, "Return this if you want to speak out against the ugly behemoth that corporate giant Apple wants to impose on your city", you're naive.
This isn't a poll, put together by the City Council to see what the public thinks. This is a campaign, put together by the advocates of one side of the issue. Mailings sent out by the Obama campaign won't include a way to express your support of Romney (or vice versa).
91 months ago
I can't believe Jobs was fooled into thinking this spaceship would be a good design. If Apple wants to attract the best talent to work on their products, they should locate their campus in a lively city center -- not a suburban office park.
That kind of thing is a personal preference. It will attract some, dissuade others.
I dislike the commute involved in going to a city centre, and like greenery on a lunchtime break.
Nice looking building, you'd never get that in a city centre where you have to build up rather than out because of land cost.
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