Apple Reaches Out to Cupertino Neighbors Regarding 'Campus 2' Plans

Apple last week sent out a mailing to neighbors of its planned Apple Campus 2, a massive new facility on the site of an old HP campus in Cupertino that is set to host 13,000 workers. The mailing offers details on the project, solicits feedback, and asks whether neighbors will support the project either in person at public meetings or by writing letters of support.

apple campus 2 brochure 1
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In the mailing, Apple touts how the project will enhance the neighborhood around the campus, from both functional and aesthetic perspectives. Apple notes that the project will bring upgrades to streets and sidewalks in the area and add more than 2,000 trees that will replace acres of parking lots with green space. Apple also emphasizes the environmental side of its efforts, from a commitment to 100% renewable energy including a massive solar installation to water reclamation and improved drainage.

apple campus 2 brochure 2
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Apple does note that the campus will not be open to the public, although many of its planned improvements will impact neighbors. The plan has not been without some controversy, however, as some critics have spoken out against the project design, the closed campus, and the amount of traffic it will bring to the area.

apple campus 2 response card
Apple's timeline calls for the City of Cupertino to review and approve the campus plans later this year, with construction to begin immediately following approval and the first move-ins planned for 2015.

(Thanks, Hansen!)

Top Rated Comments

hismikeness Avatar
131 months ago
Campus 2?? Don't they mean "the new Campus?"
Score: 61 Votes (Like | Disagree)
Northgrove Avatar
131 months ago
There should be an option where the person can check off they are NOT in support of the campus.....

Oh wait, I forgot, Apple doesnt believe in choice. lol
Doh.

That option is sending a letter with no options checked, and your comment in the comments section.
Score: 19 Votes (Like | Disagree)
sn Avatar
131 months ago
I think that option is selected by not returning the card. :apple:

*********. not giving the card is not giving your opinion. as if apple are really going to count all non-returned cards as votes against.
Score: 16 Votes (Like | Disagree)
ckelley Avatar
131 months ago
I like how people are mad it's not open to the public.

Oh, I'm sorry. My office isn't open to the public either, do you have a problem with that? The Apple campus here in Austin isn't open to the public, and neither will the one they build right next to it. Pretty sure Google and Facebook's Austin offices are closed to the public too. What a shame.
Score: 13 Votes (Like | Disagree)
JangoFett124 Avatar
131 months ago
If I lived in the area, I wouldn't be too happy about the closed campus aspect. To me that sounds like a fence will have to surround the entire property.

I wouldn't expect to be able to walk into random office buildings. I think the problem here is that Apple is advertising this as a gift to the community, while in actuality it's a private business campus.
Score: 13 Votes (Like | Disagree)
knewsom Avatar
131 months ago
Wow, they aren't even accepting negative feedback? I mean, it looks amazing (no surprise), but I guess I shouldn't be surprised either that they not only don't like criticism, they also won't accept it.
Score: 13 Votes (Like | Disagree)

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