ESPN subscribers with AppleTV would gain access to the network’s Internet service on their TV sets. [Sean] Bratches, the network’s executive vice president of affiliate and advertising sales, spoke in an interview today.
The brief report doesn't specify exactly how access to the WatchESPN functionality on the Apple TV would work, but currently customers of a number of cable and Internet companies have varying levels of access to the app's content on iOS and other platforms, which includes nearly all of ESPN's live broadcasts including online-only ESPN3 content.
Currently, cable subscribers through Comcast, Time Warner, Verizon FiOS, and Bright House have full access to WatchESPN content, while subscribers on a host of other Internet services can receive access to the ESPN3 content through the app.
WatchESPN being sent to Apple TV via AirPlay
iOS device users who are eligible to access WatchESPN content can currently send the content to an Apple TV via AirPlay, but including the app directly on the Apple TV would streamline that process.
Update: Bloomberg has expanded its article with additional comments from Bratches:
“We’re a platform-agnostic content company,” Bratches, the network’s executive vice president of affiliate and advertising sales, said today in an interview. “To the extent that in the future there’s an opportunity with Apple to authenticate through the pay-TV food chain as we’re doing with Microsoft, that’s something that we will participate in.”
Update 2: Bloomberg has updated its article once again, citing comments from an ESPN spokesperson backtracking from Bratches' statements by noting that there are no active talks with Apple underway.
No deal is imminent with Apple, said Amy Phillips, a spokeswoman for Bristol, Connecticut-based ESPN.
“We’re not having conversations with Apple about authenticating WatchESPN,” Phillips said.
Monday November 10, 2025 1:08 pm PST by Juli Clover
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro.
The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
Monday November 10, 2025 1:55 am PST by Tim Hardwick
Apple will conceal the front-facing camera under the screen of its 2027 iPhone, a Chinese leaker said today, corroborating reports that Apple's 20th anniversary iPhone will have no visible cutouts in the display.
Weibo-based account Digital Chat Station said Apple's development of under-screen camera technology was progressing as planned for adoption in 2027, one year after it will...
Tuesday November 11, 2025 9:48 am PST by Joe Rossignol
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more.
In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
Monday November 10, 2025 11:41 am PST by Juli Clover
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information.
Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen.
Since the iPhone Air launched in September, there have been reports of poor sales...
Tuesday November 11, 2025 1:23 am PST by Tim Hardwick
Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items.
The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When ...
Apple is expected to announce a new HomePod mini imminently, headlining with new chips. Here are all of the new features we're expecting.
The second-generation HomePod mini is highly likely to contain a more up-to-date chip for more advanced computational audio and improved responsiveness. The current HomePod mini is equipped with the Apple Watch Series 5's S5 chip from 2019. Apple is likely ...
The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman.
In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue.
Nevertheless, Fitness+ has a small, loyal fanbase that...
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season.
Note: MacRumors is...
Thursday November 6, 2025 11:12 am PST by Joe Rossignol
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store.
The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump.
...
I never understand this... why would anyone who has an iPhone use the aluminum remote? The remote app is a great experience, even better on iPad.
Aluminum remote: [list=1]Press desired button.
iPhone as remote: [list=1]Press Sleep/Wake or Home button. * Slide to unlock. * Enter passcode, if required. * Press Home button, if another app is currently running. * Flip to correct home screen, if required, to locate Remote app. * Launch Remote app. * Wait for app to locate AppleTV over Wi-Fi network. * Press desired button or perform required function.
iPhone as remote:
[list=1]Press Sleep/Wake or Home button.
* Slide to unlock.
* Enter passcode, if required.
* Press Home button, if another app is currently running.
* Flip to correct home screen, if required, to locate Remote app.
* Launch Remote app.
* Wait for app to locate AppleTV over Wi-Fi network.
* Press desired button or perform required function.
This is why I almost exclusively use the supplied apple tv remote vs. the remote app. Only time I use the remote app is to browse my local library while something else is playing on the apple tv. Speaking of that, I would LOVE if i could browse on the apple tv while something is playing (music aside which will play in the background).
[U][/U]How many watched the Paul McCartney concert streamed on iTunes and completely missed it??
THAT was the future of television Jobs was speaking about.
(Arificially) scarce availability of content is what the industry (most especially Disney) is after. No you can't buy that movie. It was available for sale for a limited time and you missed it.
Stupid as it seems to consumers, who've already moved light years beyond that nonsense, it's a compromise, like DRM on music. One step at a time, people. We have to get them into the game before they can see the rules have changed, stop fearing it and get on board with it.
On the other hand, inside word is that Hollywood is ALL about streaming at the moment. And don't think they'll let anyone, not even iTunes get between the distributors and their customers. So, there's that to contend with.
Every studio will want its own proprietary streaming format, that they alone totally control. It will be even worse than we have now, because that's they way they like it.
So let's get behind even the dumbest iTunes moves, because the alternative is bedlam. And who needs that when all they want to do is watch a movie?
No, I don't want a Warner Bros app or a Universal app, or a Sony app, or a Paramount app, or a …
Bloomberg briefly reports that Apple and Disney are in talks to bring sports network ESPN's WatchESPN application [App Store] to the Apple TV set-top box.
