ESPN subscribers with AppleTV would gain access to the network’s Internet service on their TV sets. [Sean] Bratches, the network’s executive vice president of affiliate and advertising sales, spoke in an interview today.
The brief report doesn't specify exactly how access to the WatchESPN functionality on the Apple TV would work, but currently customers of a number of cable and Internet companies have varying levels of access to the app's content on iOS and other platforms, which includes nearly all of ESPN's live broadcasts including online-only ESPN3 content.
Currently, cable subscribers through Comcast, Time Warner, Verizon FiOS, and Bright House have full access to WatchESPN content, while subscribers on a host of other Internet services can receive access to the ESPN3 content through the app.
WatchESPN being sent to Apple TV via AirPlay
iOS device users who are eligible to access WatchESPN content can currently send the content to an Apple TV via AirPlay, but including the app directly on the Apple TV would streamline that process.
Update: Bloomberg has expanded its article with additional comments from Bratches:
“We’re a platform-agnostic content company,” Bratches, the network’s executive vice president of affiliate and advertising sales, said today in an interview. “To the extent that in the future there’s an opportunity with Apple to authenticate through the pay-TV food chain as we’re doing with Microsoft, that’s something that we will participate in.”
Update 2: Bloomberg has updated its article once again, citing comments from an ESPN spokesperson backtracking from Bratches' statements by noting that there are no active talks with Apple underway.
No deal is imminent with Apple, said Amy Phillips, a spokeswoman for Bristol, Connecticut-based ESPN.
“We’re not having conversations with Apple about authenticating WatchESPN,” Phillips said.
Friday November 21, 2025 3:53 am PST by Tim Hardwick
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind.
Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe.
Apple says it can be removed with ease, and doubles as a stand with two different viewing...
Thursday November 20, 2025 10:50 am PST by Joe Rossignol
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more.
In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date.
Keep reading...
Thursday November 20, 2025 6:28 am PST by Joe Rossignol
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others.
During the shopping event, customers can get an Apple gift card with...
Sunday November 23, 2025 8:48 am PST by Joe Rossignol
iOS 27 will reportedly have two major elements: quality improvements and new AI features.
In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features.
Gurman said there is one exception to this rule, though, as he expects...
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models.
Subscribe to The MacRumors Show YouTube channel for more videos
Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
Wednesday November 19, 2025 7:26 am PST by Tim Hardwick
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include two standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When...
Black Friday is just over a week away, and iPad deals have finally started to flood in at retailers like Amazon and Best Buy. Below we're tracking discounts on every current generation iPad, including lowest-ever prices on M3 iPad Air and M5 iPad Pro, plus steep markdowns on iPad and iPad mini.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a ...
Wednesday November 19, 2025 4:00 am PST by Tim Hardwick
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
I never understand this... why would anyone who has an iPhone use the aluminum remote? The remote app is a great experience, even better on iPad.
Aluminum remote: [list=1]Press desired button.
iPhone as remote: [list=1]Press Sleep/Wake or Home button. * Slide to unlock. * Enter passcode, if required. * Press Home button, if another app is currently running. * Flip to correct home screen, if required, to locate Remote app. * Launch Remote app. * Wait for app to locate AppleTV over Wi-Fi network. * Press desired button or perform required function.
iPhone as remote:
[list=1]Press Sleep/Wake or Home button.
* Slide to unlock.
* Enter passcode, if required.
* Press Home button, if another app is currently running.
* Flip to correct home screen, if required, to locate Remote app.
* Launch Remote app.
* Wait for app to locate AppleTV over Wi-Fi network.
* Press desired button or perform required function.
This is why I almost exclusively use the supplied apple tv remote vs. the remote app. Only time I use the remote app is to browse my local library while something else is playing on the apple tv. Speaking of that, I would LOVE if i could browse on the apple tv while something is playing (music aside which will play in the background).
[U][/U]How many watched the Paul McCartney concert streamed on iTunes and completely missed it??
THAT was the future of television Jobs was speaking about.
(Arificially) scarce availability of content is what the industry (most especially Disney) is after. No you can't buy that movie. It was available for sale for a limited time and you missed it.
Stupid as it seems to consumers, who've already moved light years beyond that nonsense, it's a compromise, like DRM on music. One step at a time, people. We have to get them into the game before they can see the rules have changed, stop fearing it and get on board with it.
On the other hand, inside word is that Hollywood is ALL about streaming at the moment. And don't think they'll let anyone, not even iTunes get between the distributors and their customers. So, there's that to contend with.
Every studio will want its own proprietary streaming format, that they alone totally control. It will be even worse than we have now, because that's they way they like it.
So let's get behind even the dumbest iTunes moves, because the alternative is bedlam. And who needs that when all they want to do is watch a movie?
No, I don't want a Warner Bros app or a Universal app, or a Sony app, or a Paramount app, or a …
Bloomberg briefly reports that Apple and Disney are in talks to bring sports network ESPN's WatchESPN application [App Store] to the Apple TV set-top box.
