Apple Interested In Acquiring German Television Maker Loewe? [Updated: Company Denies]

Apple is in talks to acquire German luxury television manufacturer Loewe, according to an unconfirmed report from AppleInsider. The site claims Apple has offered €87.3 million for the company, a 48% premium from Loewe's Friday close on the Frankfurt Stock Exchange.
Loewe

Word of the negotiations was exclusively revealed to AppleInsider, and although the offer has yet to be accepted, a source claims that Loewe "has been advised by its financial advisor to accept the offer and a final decision is scheduled to be announced internally before 18 May 2012."

Loewe makes sleek, minimalist televisions that would seem to fit well with Jony Ive's product designs. The company also makes speaker systems, including the AirPlay-compatible AirSpeaker, as well as a sleek app that controls the Loewe television set via an iPad.

Loewe's largest shareholder is Sharp, the same company that has been rumored to be Apple's choice to work with Foxconn to build a television set. Foxconn and Sharp announced a partnership to work together in March. AppleInsider says a decision on the acquisition will be announced internally by the end of this week.

Update: A Loewe company spokesman told German website Heise (via The Next Web) that the report has “absolutely nothing to it.”

Popular Stories

Apple WWDC24 Apple Intelligence hero 240610

Apple Explains iPhone 15 Pro Requirement for Apple Intelligence

Wednesday June 19, 2024 4:48 am PDT by
With iOS 18, iPadOS 18, and macOS Sequoia, Apple is introducing a new personalized AI experience called Apple Intelligence that uses on-device, generative large-language models to enhance the user experience across iPhone, iPad, and Mac. These new AI features require Apple's latest iPhone 15 Pro and iPhone 15 Pro Max models to work, while only Macs and iPads with M1 or later chips will...
Apple Vision Pro 2 Feature 2

Apple Reportedly Suspends Work on Vision Pro 2

Tuesday June 18, 2024 8:17 am PDT by
Apple has suspended work on the second-generation Vision Pro headset to singularly focus on a cheaper model, The Information reports. Apple was widely believed to have plans to divide its Vision product line into two models, with one "Pro" model and one lower-cost standard model. The company is said to have been deprioritizing the next Vision Pro headset over the past year, gradually...
M4 Real Feature Red

M4 MacBook Pro Models Expected to Launch in Late 2024

Tuesday June 18, 2024 10:50 am PDT by
MacBook Pro models with an M4 chip are expected to launch in the fourth quarter of 2024, according to display analyst Ross Young. In a tweet for subscribers, Young said that panel shipments for new 14-inch and 16-inch MacBook Pro models are set to begin in the third quarter of 2024, which suggests a launch toward the end of the year. Apple started its M4 chip refresh in May with the launch...
iPhone 16 Pro Max Generic Feature 2

5 Biggest Changes Rumored for iPhone 16 Pro Max

Wednesday June 19, 2024 5:00 am PDT by
Given Apple's rumored plan to add an all-new high-end tier to its iPhone 17 series in 2025, this could be the year for Apple to bring its boldest "Pro Max" model to the table — the kind of iPhone 16 upgrade that stands tall above its siblings, both figuratively and literally. If you have been holding out for the iPhone 16 Pro Max, here are five of the biggest changes rumored to be coming...
Apple Intelligence General Feature

Apple Intelligence Features Not Coming to European Union at Launch Due to DMA

Friday June 21, 2024 9:44 am PDT by
Apple today said that European customers will not get access to the Apple Intelligence, iPhone Mirroring, and SharePlay Screen Sharing features that are coming to the iPhone, iPad, and Mac this September due to regulatory issues related to the Digital Markets Act. In a statement to Financial Times, Apple said that there will be a delay as it works to figure out how to make the new...
2022 back to school apple feature

Apple's 2024 Back to School Sale Launching This Week

Monday June 17, 2024 12:27 pm PDT by
Apple will launch its annual Back to School promotion for university students in the United States and Canada this week, according to Bloomberg's Mark Gurman. Apple's back to school sales provide students with a free Apple gift card when purchasing a Mac or an iPad, and this year's promotion could help Apple push the new M2 iPad Air and M4 iPad Pro models. Last year, Apple offered U.S....

Top Rated Comments

motwera Avatar
158 months ago
Terrible idea. Germans are notorious for the poor quality of the products they manufacture.
Poor? They are the people who make QUALITY products not just electronics, cars that you see (not because they look gorgeous) they function and last longer than most american products
Score: 53 Votes (Like | Disagree)
wordoflife Avatar
158 months ago
I'm still having a hard time with the concept of an actual Apple television set.

That's how I felt before too

but they'll pull it off
Score: 40 Votes (Like | Disagree)
Marlor Avatar
158 months ago
Racist much?
I think he's being sarcastic.

Most German brands (VW, Mercedes, Bosch, Miele, etc) have a reputation for being the absolute best you can get.

In fact, Jony Ive worships Braun. There would be no "Apple" style without the influence of German Functionalist design, Dieter Rams and the Ulm School.
Score: 28 Votes (Like | Disagree)
BlazednSleepy Avatar
158 months ago
Terrible idea. Germans are notorious for the poor quality of the products they manufacture.
Well apple wouldn't even make the tv in germany anyways. That's not why they would purchase the company. They want their experience, technology and obviously patents.
Score: 22 Votes (Like | Disagree)
drwatz0n Avatar
158 months ago
Keep in mind this report is from AppleInsider...

Last time we had an unconfirmed report from them, they claimed that Gabe Newell (of VALVe) met with Tim Cook... which didn't happen.

Remember: take all rumors with a grain of salt, and those from AppleInsider with two.
Score: 17 Votes (Like | Disagree)
goobot Avatar
158 months ago
Just wondering, If Ive was the designer of the TV, and foxconn was making it with sharp, what will buying Loewe exactly do for apple?
Score: 16 Votes (Like | Disagree)