Apple Interested In Acquiring German Television Maker Loewe? [Updated: Company Denies] - MacRumors
Skip to Content

Apple Interested In Acquiring German Television Maker Loewe? [Updated: Company Denies]

Apple is in talks to acquire German luxury television manufacturer Loewe, according to an unconfirmed report from AppleInsider. The site claims Apple has offered €87.3 million for the company, a 48% premium from Loewe's Friday close on the Frankfurt Stock Exchange.
Loewe

Word of the negotiations was exclusively revealed to AppleInsider, and although the offer has yet to be accepted, a source claims that Loewe "has been advised by its financial advisor to accept the offer and a final decision is scheduled to be announced internally before 18 May 2012."

Loewe makes sleek, minimalist televisions that would seem to fit well with Jony Ive's product designs. The company also makes speaker systems, including the AirPlay-compatible AirSpeaker, as well as a sleek app that controls the Loewe television set via an iPad.

Loewe's largest shareholder is Sharp, the same company that has been rumored to be Apple's choice to work with Foxconn to build a television set. Foxconn and Sharp announced a partnership to work together in March. AppleInsider says a decision on the acquisition will be announced internally by the end of this week.

Update: A Loewe company spokesman told German website Heise (via The Next Web) that the report has “absolutely nothing to it.”

Popular Stories

iOS 27 Next to iPhone

Here's When iOS 27 Rolls Out Around the World

Sunday September 13, 2026 3:00 am PDT by
Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event that it will be releasing iOS 27 sometime tomorrow – Monday, September 14. iOS 27 won't be the only release on...
deep black iphone 18 pro

Apple Says iPhone 18 Pro Max Sold in U.S. Differs in One Way

Saturday September 12, 2026 3:27 pm PDT by
As noted by Nicolas Lellouche, who writes for the French tech website Numerama, Apple has updated its tech specs pages for the iPhone 18 Pro and iPhone 18 Pro Max to clarify which models are equipped with its new C2 cellular modem and where. Apple now says the iPhone 18 Pro has a C2 modem worldwide, while the iPhone 18 Pro Max uses the chip in every country except for the U.S. According...
iphone duo

IMAX Reacts to iPhone Duo's 1:1.4 Aspect Ratio Displays

Friday September 11, 2026 4:42 am PDT by
Production theater company IMAX has responded in a mixed way to Apple's embrace of a 1:1.4 aspect ratio on the iPhone Duo's inner and outer displays. The boxier ratio happens to be very close to the classic "full-frame" IMAX 1.43:1 aspect ratio, which comes from the geometry of the company's original 15-perforation/70mm film system. In response to an X post from someone wondering if we'll see...

Top Rated Comments

motwera Avatar
187 months ago
Terrible idea. Germans are notorious for the poor quality of the products they manufacture.
Poor? They are the people who make QUALITY products not just electronics, cars that you see (not because they look gorgeous) they function and last longer than most american products
Score: 53 Votes (Like | Disagree)
wordoflife Avatar
187 months ago
I'm still having a hard time with the concept of an actual Apple television set.

That's how I felt before too

but they'll pull it off
Score: 40 Votes (Like | Disagree)
187 months ago
Racist much?
I think he's being sarcastic.

Most German brands (VW, Mercedes, Bosch, Miele, etc) have a reputation for being the absolute best you can get.

In fact, Jony Ive worships Braun. There would be no "Apple" style without the influence of German Functionalist design, Dieter Rams and the Ulm School.
Score: 28 Votes (Like | Disagree)
187 months ago
Terrible idea. Germans are notorious for the poor quality of the products they manufacture.
Well apple wouldn't even make the tv in germany anyways. That's not why they would purchase the company. They want their experience, technology and obviously patents.
Score: 22 Votes (Like | Disagree)
187 months ago
Keep in mind this report is from AppleInsider...

Last time we had an unconfirmed report from them, they claimed that Gabe Newell (of VALVe) met with Tim Cook... which didn't happen.

Remember: take all rumors with a grain of salt, and those from AppleInsider with two.
Score: 17 Votes (Like | Disagree)
goobot Avatar
187 months ago
Just wondering, If Ive was the designer of the TV, and foxconn was making it with sharp, what will buying Loewe exactly do for apple?
Score: 16 Votes (Like | Disagree)