iPhone Activations Drop 43% at AT&T, But Represent 60% of Total Postpaid Phone Sales - MacRumors
Skip to Content

iPhone Activations Drop 43% at AT&T, But Represent 60% of Total Postpaid Phone Sales

AT&T today announced its financial results for the first quarter of 2012, revealing that it activated 4.3 million iPhones during the quarter. The number marks a substantial drop from the 7.6 million iPhones activated last quarter for the launch of the iPhone 4S, but still easily tops Verizon's 3.2 million iPhones sold during the first quarter.

Both Android and iPhone device sales remain strong. iPhone sales were helped by AT&T's 4G network, which lets iPhone 4S download three-times faster than other U.S. carriers' networks. In the quarter, the company activated 4.3 million iPhones, with 21 percent new to AT&T.

While AT&T's activations and sales can not quite be directly compared because activations includes used devices being reactivated on new accounts, AT&T has told us that this is a small difference. Consequently, AT&T's 4.3 million iPhone activations likely corresponds to approximately 75% of its total smartphone sales of 5.5 million units for the quarter.

att iphone activations 1q12
Even more impressively, the continued trend toward smartphone adoption means that the iPhone is representing a growing proportion of total phone sales (smartphone and non-smartphone) at AT&T. The carrier notes that smartphones represented more than 78% of its total phone sales to postpaid customers, meaning that the iPhone accounted for roughly 60% of AT&T's total phone sales to those customers during the quarter.

The significant drop in iPhone activations for AT&T combined with the significant drop at Verizon are weighing on Apple's stock this morning, with the already-weakened share price down another $10 as trading opens for the day. But while investors appear nervous about Apple's iPhone sales numbers for the quarter, the primary driver will be international sales as Apple increased distribution during the quarter. China is by far the largest component to that equation, with the iPhone 4S not only having launched on China Unicom early in the quarter but also having been added by China Telecom in early March.

Apple will report its quarterly financial results after the close of trading today, at approximately 4:30 PM Eastern Time.

Related Forum: iPhone

Popular Stories

Apple TV Thumb 3

Everything Coming in the 2026 Apple TV 4K

Wednesday July 8, 2026 4:51 pm PDT by
The Apple TV 4K hasn't been updated since 2022, and it's due for a refresh. An update is planned for 2026, but Apple is likely going to wait to launch it after Siri AI launches in iOS 27. Design Apple TV design updates don't happen often, and that's not changing. The next Apple TV is going to have the same squircle shape as the current model, and it'll continue to be made from a black...
iphone 16 teal

'Siri AI' Lawsuit Update: Apple to Pay Owners of These iPhone Models

Thursday July 9, 2026 7:08 am PDT by
In May, Apple agreed to pay $250 million to settle a U.S. class action lawsuit over Siri AI's delayed launch, and eligible iPhone users could receive up to a $95 payout. This week, the California court overseeing the case held a hearing regarding preliminary approval of the settlement, but the judge has not yet issued a ruling. It will likely be at least a few more months before eligible...
iphone 16e usb c feature

Apple Begins Selling a $419 iPhone

Monday July 6, 2026 6:29 am PDT by
Apple recently added the iPhone 16e to its refurbished store, with U.S. pricing starting as low as $419 for a model with 128GB of storage. Originally released in February 2025, the iPhone 16e is a lower-end device with a 6.1-inch OLED display, an A18 chip with 8GB of RAM for Apple Intelligence support, a single 48-megapixel rear camera, a 12-megapixel front camera, a USB-C port, an Action...

Top Rated Comments

Popeye206 Avatar
185 months ago
Funny.... it's still a gain from normal quarters, but investors only see the dip from the holidays. :rolleyes:
Score: 16 Votes (Like | Disagree)
Hastings101 Avatar
185 months ago
I guess I don't see the big deal, why wouldn't sales be down compared to a holiday quarter?
Score: 9 Votes (Like | Disagree)
185 months ago
Looks higher than it's been in the last year with exception to the obvious holiday quarter, and of course there's going to be a drop after having a massive quarter like that. Look for the same pattern this year.

Rinse, repeat, continue enjoying the iPhone.
Score: 8 Votes (Like | Disagree)
bad03xtreme Avatar
185 months ago
Aww, poor cell phone companies my heart aches for you. :rolleyes:
Score: 8 Votes (Like | Disagree)
Yr Blues Avatar
185 months ago
a few years ago smart phones were novel, now everyone's on their second or third one. people are getting bored and the global economy is not what it used to be. unless there's a revolutionary new iphone … and not just a minor upgrade … people will be less likely to care.
Score: 7 Votes (Like | Disagree)
lord patton Avatar
185 months ago
AT&T iPhone "activations" down 43%, but Verizon's were down only 25%. I wonder why?
Score: 6 Votes (Like | Disagree)