Google Maps Photos Apparently Pulled from New iPad Promotional Content at Last Minute

by

With the launch of iPhoto for iOS last Wednesday, it was quickly noted that the app was not using Google Maps for much of its mapping data, and it was soon revealed that Apple was using data from OpenStreetMap and other sources in the application.

Google Maps has had a prominent presence on the iPhone since its initial launch in 2007, but strained relationships between Google and Apple have seen Apple expressing interest in developing its own mapping solutions. Toward that end, Apple has acquired several mapping companies in recent years in order to beef up its expertise in the area.

ipad retina side by side
Side-by-side comparisons of iPad displays using iBooks, iPhoto, and Mail

AppleInsider now points to an interesting omission on Apple's promotional pages for the new iPad, with a set of images comparing the device's Retina display with the display of the iPad 2 having specifically omitted a comparison of Google Maps even though the comparison images are posted on Apple's servers.

Viewing the file names of the "Retina Gallery" images shows that they are identified with numbers. AppleInsider reader Pierre-Arnaud pointed out on Tuesday that the iBooks images are labeled as "1" and screenshots of "Photos" are "2," but the images of the Mail application are saved with the "retina_gallery_4" filename.

That means the JPG files labeled "3" were originally planned as part of the imagery, but were eventually left out of the promotional material on the finalized website.

Those "3" files are present on Apple's servers and depict a Google Maps route in Paris.

ipad retina google maps
Google Maps photo present on Apple's servers but not used in side-by-side display comparison

Google Maps is not featured in any of Apple's promotional materials for the new iPad, suggesting that Apple is indeed trying to play down the role of Google Maps on the device. But whether this is indicative of a transition to Apple's own mapping services in the relatively near future remains unknown.

Update: As noted in the forum thread, the Google Maps comparison is present on Apple's promotional page in Hong Kong.

Related Roundup: iPad
Buyer's Guide: iPad (Buy Now)

Top Rated Comments

rmwebs Avatar
116 months ago

From what I understand, Google now requires you to watermark their name all over maps that you use for 'commercial reasons'. That could be why Apple didn't post those images


No, thats incorrect. Just like with the OpenMaps Project, Google require their copyright in the bottom corner.

IMO this is not a good move. Google Maps are highly reliable, and the licensing fee is negligible. OSM on the other hand are usually inaccurate unless someone who lives in the area has manually gone into their system and fixed it.

A stupid move all over a stupid feud between the two companies.

Everyone has said that all the lawsuits and stuff haven't affected customers. They will soon if Apple moves to OSM.
Score: 6 Votes (Like | Disagree)
basesloaded190 Avatar
116 months ago

Definitely. Here's hoping we get turn-by-turn Siri directions as well.


I would love to get a free turn by turn a la Andriod in iOS6, and with Siri, that would be amazing.
Score: 5 Votes (Like | Disagree)
rorschach Avatar
116 months ago
Apple would not have spent money to buy those mapping companies for no reason. It's pretty obvious that at some point they are going to ditch Google Maps for their own solution.

It makes sense. The Maps app is one of the core apps of the phone (whether you think the app sucks or not) along with Mail, Safari, etc. Apple doesn't want one of the core features of its flagship product to be dependent on a competitor; and what company would?
Score: 4 Votes (Like | Disagree)
URFloorMatt Avatar
116 months ago

New maps for ios6?

Definitely. Here's hoping we get turn-by-turn Siri directions as well.
Score: 4 Votes (Like | Disagree)
basesloaded190 Avatar
116 months ago
New maps for ios6?
Score: 4 Votes (Like | Disagree)
rmwebs Avatar
115 months ago

Yeah, that's right. Looking at Google Maps now, their footpath coverage is vastly superior to Ordnance Survey. They have so many more cycle routes than OpenStreetMap. And they get every new road on the day it opens. They are so good no-one has ever set up a blog about their foul-ups (http://googlemapsfail.tumblr.com/).

Oh wait, no, that's bollocks.

Dont be stupid.

My statement stood and still stands and nobody has proven me wrong. Instead you've said that OSM is superior in a very minor niche, and certainly not globally.

So here it is again: Google maps is annoying as hell, BUT is the most superior option OVERALL across the GLOBE (I'm not talking about some narrow minded 'US only' crap here- I'm talking above overall, as that is what counts).

If you wish to prove me wrong please do, but as it stands all I've had as responses is tiny snippets of single results (e.g OSM mapped my road better than GMaps) - nobody has a complete global look at it because they know that GMaps is superior.

Get out from under the rock and face facts - as it stands, nobody provides a better online free mapping solution than Google, thats fact, plain and simple.
Score: 3 Votes (Like | Disagree)

Top Stories

16inchmacbookpromain

Kuo: New MacBook Pro Models to Feature Flat-Edged Design, MagSafe, No Touch Bar and More Ports

Thursday January 14, 2021 9:32 pm PST by
Apple is working on two new MacBook Pro models that will feature significant design changes, well-respected Apple analyst Ming-Chi Kuo said today in a note to investors that was obtained by MacRumors. According to Kuo, Apple is developing two models in 14 and 16-inch size options. The new MacBook Pro machines will feature a flat-edged design, which Kuo describes as "similar to the iPhone 12" ...
foldable iPhone concept feature

Apple Testing In-Display Fingerprint Sensor for iPhone 13, Foldable iPhone Also in the Works

Friday January 15, 2021 1:46 pm PST by
Apple has started "early work" on an iPhone that has a foldable display, according to a new report from Bloomberg's Mark Gurman. Though testing of a foldable iPhone has begun, Apple has not committed to releasing a device that has a foldable display. Development has not yet expanded beyond a display and Apple does not have full foldable iPhone prototypes in its labs. Like foldable...
iphone x camera close

iOS 14.4 Will Introduce Warning on iPhones With Non-Genuine Cameras

Thursday January 14, 2021 8:07 am PST by
In the second beta of iOS 14.4 seeded to developers and public testers this week, MacRumors contributor Steve Moser has discovered code indicating that Apple will be introducing a new warning on iPhones that have had their camera repaired or replaced with aftermarket components rather than genuine Apple components. "Unable to verify this iPhone has a genuine Apple camera," the message will...
iP12 charge airpods feature 2

Hidden iPhone 12 Hardware Feature Could Still be Unlocked

Thursday January 14, 2021 2:51 am PST by
All iPhone 12 and iPhone 12 Pro models purportedly have a hidden reverse wireless charging feature, according to an FCC filing. The feature has not yet been activated, but could yet be unlocked for an upcoming Apple accessory. The FCC filing suggests that iPhone 12 models contain the hardware for Wireless Power Transfer (WPT) to accessories: In addition to being able to be charged by a...
Top Stories 43 Feature

Top Stories: MacBook Pro, iMac, Mac Pro, and iPhone Rumors, Best of CES 2021

Saturday January 16, 2021 6:00 am PST by
This week was sure a busy one in the Apple world, with a flurry of announcements out of CES early in the week followed by a rash of Mac- and iPhone-related rumors later in the week. The new rumors this week included details on updated MacBook Pro, iMac, and Mac Pro models, as well as a few other tidbits, so make sure to read on below to get caught up! Kuo: New MacBook Pro Models to...
iphone 5s black slate

Images of Unreleased iPhone 5s in Black and Slate Shared Online

Sunday January 17, 2021 9:47 am PST by
Twitter user @DongleBookPro has today shared images of a prototype iPhone 5s in an unreleased Black and Slate color. The iPhone 5s was launched in September 2013. The device featured Touch ID, a 64-bit processor, and a True Tone LED flash for the first time. Other new features included a five-element lens with an f/2.2 aperture, a 15 percent larger camera sensor, Burst Mode, and Slo-Mo...
Apple TV Ray Light 2 Triad

Apple Extends Free Apple TV+ Trials Until July

Friday January 15, 2021 10:50 am PST by
Apple is once again planning to extend its free Apple TV+ trial subscriptions, this time until July. When Apple TV+ launched in November 2019, Apple offered free Apple TV+ subscriptions to those who purchased a new Apple device in or after September 2019. Those free subscriptions were set to expire in November 2020, but in October 2020, Apple announced that it was extending free trials...
pat gelsinger intel

Incoming Intel CEO Derides Company's Inability to 'Deliver Better Products' Than Apple's M1 Chip

Friday January 15, 2021 6:17 am PST by
Incoming Intel CEO Pat Gelsinger has said that the company must "deliver better products" than Apple, which he described as a "lifestyle company," and says that Intel's best days are "in front of it" (via The Oregonian). Speaking at an Intel all-hands meeting yesterday, Gelsinger derisively implied that Apple is merely a "lifestyle company," so Intel must be able to surpass its technology: ...
mac pro mini feature

Apple Working on Two New Mac Pro Desktops, One of Which Will Be Reminiscent of Power Mac G4 Cube

Friday January 15, 2021 10:23 am PST by
Apple is developing two versions of the Mac Pro to succeed the Mac Pro that was first released in December 2019, according to a new report from Bloomberg. The first updated Mac Pro is a direct successor to the current Mac Pro and it will use the same design. It may also be equipped with Intel processors rather than Apple silicon chips, and it could be one of the sole machines in the Mac...
macbook pro 16 inch thunderbolt

Bloomberg: Next-Generation MacBook Pro to Offer Improved Displays, Faster Charging Over MagSafe

Thursday January 14, 2021 11:36 pm PST by
Following today's report from analyst Ming-Chi Kuo outlining major changes for the next-generation MacBook Pro models coming in the third quarter of this year, Bloomberg's Mark Gurman has weighed in with his own report corroborating some of the details but seemingly differing a bit on others. First, Gurman shares more details on the return of MagSafe charging to the MacBook Pro, indicating...