98% of U.S. Apple Retail Stores Out of Stock of Apple TV [Updated]

Last week, we noted that shortages of the Apple TV at third-party retailers had begun spreading to Apple itself, with a number of the company's own retail stores reporting that the set-top box was unavailable for immediate in-store pickup. With a part number for a product with the code name of "J33" and known to be the next-generation Apple TV also surfacing last week, it certainly appears that an update is imminent.

apple tv black
With Apple's iPad 3 media event now roughly 36 hours away and Apple also expected to unveil an updated Apple TV at the event, we've been watching as more and more Apple retail stores are running dry of the current model. By our most recent count, 98% of Apple's 246 U.S. stores are currently out of stock, leaving only four with the Apple TV available for immediate pickup during store hours:

- San Francisco flagship (San Francisco, California)
- Higuera Street (San Luis Obispo, California)
- SoHo (New York, New York)
- South Hills Village (Pittsburgh, Pennsylvania)

A fifth store, the Valley Fair location in Santa Clara, California, was showing "in stock" status for the Apple TV just a few hours ago but is now simply listing the product as "unavailable for pickup".

For those retail stores currently out of stock, the earliest an online store order placed today could be available for pickup would be March 9, although some stores are quoting pickup dates as far out as March 15. These lead times are, however, fairly typical for out of stock products that need to be shipped to a store for pickup. But being so close to Wednesday's media event suggests that any orders would be filled with the new model.

Apple's U.S. online store does continue to show "in stock" availability for the Apple TV. Customers selecting free or 2 business day shipping are being quoted a delivery estimate of Thursday, March 8, while next-day shipping could see an arrival on Wednesday, March 7, the day of the event. It seems likely, however, that Apple would at this point also stall on shipping direct delivery orders until Wednesday's announcement.

A number of Apple's other online stores around the world are still quoting "in stock" status for the Apple TV, although some have slipped by a few days ahead of the event. Online stores in Denmark, Finland, Ireland, Norway, and the United Kingdom are currently showing 2-4 business days for shipping estimates, while those in Austria, Canada, France, Germany, Mexico, and Switzerland are quoting 1-2 business days.

Rumors and speculation have suggested that Apple will be delivering a new, more powerful model of the Apple TV on Wednesday, offering support for 1080p video to complement the ultra-high resolution display on the new iPad. Apple may also roll out updated iTunes Store video content at the higher resolution.

Update: The San Francisco and San Luis Obispo stores are now also out of stock of the Apple TV, leaving only SoHo and South Hills Village with immediate availability of the device.

Update 2: With just over 13 hours to go until the media event, the SoHo store is now also out of stock of the Apple TV. Pittsburgh's South Hills Village store is now the only U.S. location with the current Apple TV in stock for immediate pickup ahead of the event.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Buy Now)

Top Rated Comments

Peace Avatar
126 months ago
You guys actually checked all 246 stores?

What. You think these guys sit in the back room all day playing cards ?

:D
Score: 33 Votes (Like | Disagree)
Moyank24 Avatar
126 months ago
On the bright side, 2% of US Apple Retail Stores have Apple TV in stock. :D
Score: 27 Votes (Like | Disagree)
notjustjay Avatar
126 months ago
You guys actually checked all 246 stores?

The plane tickets alone must've cost a fortune!
Score: 23 Votes (Like | Disagree)
ballsop Avatar
126 months ago
Anyone else think the thing "you have to see" on the invite was the apple tv, and to touch is the new iPad?
Score: 16 Votes (Like | Disagree)
Agent-P Avatar
126 months ago
I'm really looking forward to an iPad 3/HD and an Apple TV 3 with full 1080p AirPlay mirroring! This is the only reason I haven't gotten an Apple TV yet. Please don't disappoint on Wednesday.
Score: 16 Votes (Like | Disagree)
YeahBuddy Avatar
126 months ago
1080p Apple TV combined with an iPad HD with AirPlay Mirroring capabilities is going to bring up some great possibilities. :)
Score: 14 Votes (Like | Disagree)

Related Stories

studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
gradiente iphone white

Brazilian Electronics Company Revives Long-Running iPhone Trademark Dispute

Tuesday May 19, 2020 1:06 pm PDT by
Apple has been involved in a long-running iPhone trademark dispute in Brazil, which was revived today by IGB Electronica, a Brazilian consumer electronics company that originally registered the "iPhone" name in 2000. IGB Electronica fought a multi-year battle with Apple in an attempt to get exclusive rights to the "iPhone" trademark, but ultimately lost, and now the case has been brought to...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
YouTube Picture in Picture Feature

YouTube Premium Subscribers Can Now Use iOS Picture-in-Picture: Here's How

Wednesday August 25, 2021 3:55 am PDT by
Google has rolled out picture-in-picture support as an "experimental" feature for YouTube premium subscribers, allowing them to watch video in a small window when the app is closed. If you're a premium YouTube subscriber looking to try out picture-in-picture, follow these steps: Launch a web browser and sign into your YouTube account at YouTube.com. Navigate to www.youtube.com/new. Scroll...
2012macpro

Apple Outlines Metal-Capable Cards Compatible With macOS Mojave on 2010 and 2012 Mac Pro Models

Monday September 24, 2018 3:26 pm PDT by
Apple's new macOS Mojave update is not compatible with mid-2010 and mid-2012 Mac Pros with stock GPUs, but it is supported on 2010 and 2012 Mac Pro models that have been upgraded with graphics cards that support Metal. Apple today shared a new support document that provides a list of graphics cards that are Metal-capable, which will be useful for 2010 and 2012 Mac Pro owners who want to...
apple privacy

Apple Publishes FAQ to Address Concerns About CSAM Detection and Messages Scanning

Monday August 9, 2021 1:50 am PDT by
Apple has published a FAQ titled "Expanded Protections for Children" which aims to allay users' privacy concerns about the new CSAM detection in iCloud Photos and communication safety for Messages features that the company announced last week. "Since we announced these features, many stakeholders including privacy organizations and child safety organizations have expressed their support of...
iphone 13 teal with text

Apple Expecting iPhone and iPad Supply Constraints in September Quarter

Tuesday July 27, 2021 2:34 pm PDT by
During today's earnings call covering the third fiscal quarter of 2021 (second calendar quarter), Apple CFO Luca Maesteri said that Apple is expecting supply constraints to affect the iPhone and the iPad in the coming quarter. "The supply constraints that we've seen in the June quarter will be higher in the September quarter," said Maestri. The constraints will impact iPhone and iPad sales...
anker lightning cable mfi

Unwrap a New Apple Device? Stock Up on Extra Certified Lightning Cables for as Little as $6

Monday December 25, 2017 5:45 am PST by
If you unwrapped an Apple product today it likely came with one of the company's first-party Lightning cables, but having an extra on hand is always a good idea, so you can place it in other rooms in your house, in your car, or in a bag when you travel. For that reason, now's a good time to shop for third-party Lightning cables that are cheaper than Apple's own accessory, but still Made For...
apple screen time screen icons

Persistent Kids Finding Loopholes in Apple's Screen Time Limits

Tuesday October 15, 2019 9:44 am PDT by
Apple is currently engaged in a cat-and-mouse game with persistent kids looking to circumvent Screen Time restrictions, but the company has been receiving some criticism for not moving quickly enough to lock down some of the loopholes, reports The Washington Post. A few of the loopholes and ways for parents to shut them down are documented on the site Protect Young Eyes, while these and...
os x mountain lion macs 16x9 2

Apple Makes OS X Lion and Mountain Lion Free to Download

Wednesday June 30, 2021 12:19 pm PDT by
Apple recently dropped the $19.99 fee for OS X Lion and Mountain Lion, making the older Mac updates free to download, reports Macworld. Apple has kept OS X 10.7 Lion and OS X 10.8 Mountain Lion available for customers who have machines limited to the older software, but until recently, Apple was charging $19.99 to get download codes for the updates. As of last week, these updates no...