Apple 'Stalling' in Replenishing Reseller Stocks of Apple TV as Shortages Hit Apple Retail

While shortages of the Apple TV at numerous high-profile resellers have been documented for weeks and part numbers indicating an update alongside the iPad 3 next week have been revealed, AppleInsider now notes that Apple has specifically been stalling in delivering promised shipments of the device to resellers.

For three consecutive weeks, the Cupertino-based company has failed to make good on its promissory to restock indirect channel partners with fresh inventory of the existing $99 Apple TV product, say people familiar with matter.

Instead, partners and channel members have seen Apple push back deliveries each consecutive week by one additional week -- a practice that almost always foreshadows a formal discontinuation of a product ahead of new models.

Even Apple's own stores are beginning to see shortages of the device as Apple draws down supplies ahead of the refresh. While the company's online store is still reflecting an "in stock" status, those customers opting for the in-store pickup option will find that many Apple retail stores are currently out of stock.

apple tv bay area march 8
For those locations currently out of stock of the Apple TV, the company can still ship orders to the stores for pickup, but even those shipments are starting to see extended timeframes. While U.S. stores east of the Mississippi could generally have an Apple TV ordered today available for pickup by March 3, delays increase moving farther west across the country. Stores in the middle of the country are showing availability on March 6, while those in the Southwest and Southern California are citing March 7 availability and those in the Pacific Northwest down to the Bay Area can't promise availability until March 8.

Apple's iPad 3 media event is scheduled for next Wednesday, March 7, and it appears that the updated Apple TV set-top box will be making an appearance at that time.

Popular Stories

Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max Battery Capacity Leaked

Thursday July 3, 2025 5:40 am PDT by
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital." In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh: iPhone 11 Pro Max: 3,969mAh iPhone 12 Pro Max: 3,687mAh...
iPhone 17 Pro Lower Logo Magsafe

iPhone 17 Pro's New MagSafe Design Revealed in Leaked Photo

Wednesday July 2, 2025 8:37 am PDT by
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design. The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...
airpods pro 2

AirPods Pro 3 to Help Maintain Apple's Place in Earbud Market Amid Increasing Low-Cost Competition

Thursday July 3, 2025 7:25 am PDT by
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research. The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
Wi Fi WiFi General Feature

iOS 26 Adds a Useful New Wi-Fi Feature to Your iPhone

Wednesday July 2, 2025 6:36 am PDT by
iOS 26 and iPadOS 26 add a smaller yet useful Wi-Fi feature to iPhones and iPads. As spotted by Creative Strategies analyst Max Weinbach, sign-in details for captive Wi-Fi networks are now synced across iPhones and iPads running iOS 26 and iPadOS 26. For example, while Weinbach was staying at a Hilton hotel, his iPhone prompted him to fill in Wi-Fi details from his iPad that was already...
iOS 18

Apple Releases Second iOS 18.6 Public Beta

Tuesday July 1, 2025 10:19 am PDT by
Apple today seeded the second betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a day after Apple provided the betas to developers. Apple has also released a second beta of macOS Sequoia 15.6. Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible...

Top Rated Comments

MonkeySee.... Avatar
174 months ago
Xvid/Divx support, app support for Plex, and THEN I would buy one to get rid of my HTPC

You're dreaming! :D

I'd like some more apps. Maybe BBC iPlayer etc.
Score: 14 Votes (Like | Disagree)
johngordon Avatar
174 months ago
I know this is lame, but it'd be nice to buy either a white or black one. But I'll probably buy a black one since all of my tv/entertainment section is all black. I wouldn't mind an even smaller Apple TV 3

No - it needs to be the same size, so that I can replace it without my wife noticing!

----------

Will AirPlay Mirroring in Mountain Lion allow for any type of video playback on the Apple TV? For example, if I play an .avi on my Mac would I be able to view it on my TV?

As far as I know - this is what makes it such A Great Thing.
Score: 12 Votes (Like | Disagree)
borgqueenx Avatar
174 months ago
thats proof enough to me.
Just make it have 1080p and i will have one.
Score: 9 Votes (Like | Disagree)
loveapple89776 Avatar
174 months ago
Movies - iTunes in the Cloud

Surely Apple needs to expand their iTunes in the Cloud functionality to include the re-download of movies.

Once this is added, being able to stream purchased movies on the appleTV from your account, got to be the logical step to take.
No need to have a computer running, or hard-drive spaced filled with movies.

Obviously though, this is entirely down to licensing issues.
Score: 8 Votes (Like | Disagree)
Nielsenius Avatar
174 months ago
Looks like new Apple TVs are on the way! Woohoo!
Score: 6 Votes (Like | Disagree)
HobeSoundDarryl Avatar
174 months ago
Apple will definately NOT include a USB port to stream movies without a separate computer.

Apple definitely did include a hard drive in the first generation for local storage. And a jailbreak solution with that generation made it possible to turn the USB port linked to a much bigger hard drive into a large, local repository of iTunes media. For many, they could turn those computers off because all the video they had could be stored there.

And by the way, the second generation has a USB port too (but it is not unlocked for that local storage use).

The Apple TV is a device to display what is on your iPad, iPhone, computer or in the cloud (i.e. netflix, etc.). I want to have my 3 Apple TVs in the house behave the same, and I can't do that with different external hard drives plugged into it. If that is what you want, then the Apple TV isn't for you.

Good for you and using the streaming from central storage hooked to a computer makes great sense for you. Not everyone is you though. Some have 1 :apple:TV hooked to 1 television. They would like the OPTION of storing their media on it so that they can enjoy that media when the computer is turned off and/or when the computer is away from the home. Giving them that option makes the device more appealing to more people so that Apple can sell more.

You don't want that option? Don't use it. But it's not wrong for others to want that option even though you don't. In my own situation, I'd love that flexibility and take great advantage of it. I still have generation 1 somewhat because the local storage is useful to me.
Score: 5 Votes (Like | Disagree)