Apple Touts Plans for Massive Solar Farm and Fuel Cell Facilities at North Carolina Data Center

Monday February 20, 2012 10:41 am PST by Eric Slivka
As noted by CNET, Apple today updated its environmental site with updated data for 2011, revealing a few tidbits of new information about the company's work on energy usage and other topics.


Apple's data center in Maiden, North Carolina

Among the additions is a brief discussion of the company's massive new data center in Maiden, North Carolina, which Apple touts as being the only such facility of comparable size to earn LEED Platinum certification. The company also notes that the solar farm being built across the street from the facility will be the largest user-owned solar array in the United States, registering at 20 megawatts. Finally, Apple will also be powering the facility with a 5-megawatt fuel cell installation, the largest in the country not owned by a utility company. Additional details are available in the company's facilities report (PDF).
Our new data center in Maiden, North Carolina, demonstrates our commitment to reducing the environmental impact of our facilities through energy-efficient, green building design. The facility has earned the coveted LEED Platinum certification from the U.S. Green Building Council. We know of no other data center of comparable size that has achieved this level of LEED certification. Our goal is to run the Maiden facility with high percentage renewable energy mix, and we have major projects under way to achieve this — including building the nation’s largest end user-owned solar array and building the largest nonutility fuel cell installation in the United States.
Still, rapid growth in the company's sales have caused Apple's carbon footprint to balloon, with greenhouse gas emissions increasing by 56% from 14.8 million metric tons in 2010 to 23.1 million metric tons in 2011. The biggest swings in terms of share of Apple's carbon footprint come from product use itself, which declined from 45% of the company's use to just 30%, and manufacturing, which increased from 45% to 61% between 2010 and 2011. But even with the rapid growth in carbon footprint, Apple touts that greenhouse gas emissions per dollar of revenue have decreased by 15.4 percent since 2008.


Among other additions in Apple's 2011 environmental report, the company touts increased usage of "environmentally conscious materials" such as repolymerized plastic bottles in fan assemblies, recycled plastic in speaker assembles and internal brackets, recycled paper in packing, and renewable tapioca paper foam in iPhone packages.

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DTphonehome
105 months ago
Other companies doing this: none.
Other tech companies inviting the media into their factories: none.
Company getting all the flak: Apple.
Rating: 28 Votes
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Glideslope
105 months ago

They may be trying to be more transparent, but they are still behind HP, Dell and Nokia according to Greenpeace's ratings:

http://www.greenbiz.com/blog/2011/11/09/hp-leads-greenpeaces-relaunched-green-electronics-rankings


Greenpeace? ROFLMAO. Sorry, but the're a joke. :apple:
Rating: 11 Votes
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Lareson
105 months ago
2007:


2011:


Apple has certainly improved, but are more open about what they're doing than the 3 that are above them. It's shifted from 2007, but you can get that companies are now showing what they're doing now, so they ratings are lower than what they used to be.

HP I can understand being more green cause they sell more products that are recyclable. Ink cartridges are the biggest recycled product, because they include shipping envelopes with new cartridges and you can even request free ones that hold more than just 1 cartridge.
Rating: 10 Votes
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whoathere
105 months ago



Other companies doing this: none.
Other tech companies inviting the media into their factories: none.
Company getting all the flak: Apple.


Agreed.
Rating: 9 Votes
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pavelbure
105 months ago
They messed up and forgot something,


Lawyers 1%
Rating: 8 Votes
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8281
105 months ago

I ride a bike, sold the car. I only buy recyclable products. I am a major sponsor of the WWF organization. I profit from my power bill through my 10 solar panels on the roof (even through winter), I have 3 massive rain water tanks for filling the pool and gardening. All of my appliances have 3-5 star energy ratings. I have a big back yard full of trees and plants.

I do respect what you do though.

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Nuclear station would be a great target for a suicide bomber and an extremely easy way to wipe out america in a couple of hours. Fault line or not. Earth quakes are not the only natural disaster than can occur. Nuclear is too risky. Plus you get nuclear wastage that has a half life of around 20,000 years.

If you want to evolve into a toad if not die be my guest but please go to another planet to do it


I have to disagree with your last point...While I'm not a physicist, I do have some elementary knowledge of nuclear reactors, and they are quite different than nuclear or thermonuclear (hydrogen) warheads. (Not sure if you were implying that someone could initiate a nuclear detonation, but this isn't possible). Sure, a terrorists could somehow gain access to fissile (I guess, distinct from fissionable; maybe someone can explain the difference in further detail than what Wikipedia can provide) material or spent fuel rods and make a dirty bomb (conventional explosive wrapped in radioactive material, which, when detonated, spreads radiation everywhere), but the likelihood of this happening, I think, is slim. France relies on nuclear power for 75% of their electricity and we have a number of reactors that haven't (or at least we don't know) been subject to any planned attack. The Navy has been using reactors since 1958. And I think it would be far easier to access this material outside the United States.

These reactors are very secure and they're encased in massively thick concrete, steel, and lead enclosures. Of course, nuclear waste is a problem, but you can recycle spent Uranium 235 rods into usable Plutonium (I think France does this). You do still have to deal with the Plutonium, but maybe it's easier to contain than the tons of lead, mercury, arsenic, and other toxic materials released by burning coal and the coal ash itself (which is toxic, despite what the EPA says about it).

Sure, Japan should give us pause, but if we can implement thorough safety measures, then I think we have a pretty good chance of operating these things safely.

Thoughts?
Rating: 6 Votes
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thaifood
105 months ago
2012: Apple Datacenter solar farm is operational

2013: iTV released with Siri and iTunes match (LOLRUMORS)

2014: Foxconn introduces fully automated and robot-controlled assembly line for Apple products

2015: Apple manufacturing and datacenters become 100% powered by solar/fuel cell and wind - negating the need to connect to the main grid

2016: Siri becomes self-aware




Rating: 5 Votes
Avatar
Wilder
105 months ago

Someone at Apple has gone nuts. I am glad Apple is so rich they can waste time on stuff like this, but it is a bad sign when a company leaves its core compentencies to waste time and resources on trendy political fads.

"Going green" is a rich person first world fad that is mostly harmless, unless Apple starts to lose focus. Often this sort of thing means a company is losing focus. I like Apple stuff, so prefer they stay focused on what they know, not appesing a few oddball organizations with "going green".

However, I guess this also ties in with modern expectations. Rich first worlders like feeling good about going green and want to feel good about the "morality" of their products as well as their functionality - so maybe this will help the bottom line by appealing to other green fadists, who on average probably are a larger buying percentage of Apple products than non-fadists. I think this is probably exceptional popular among age groups Apple sells to. Heck, my daughter comes home from public school all the time telling me fairy tales about the green fads - I suspect this sort of thing would induce her to buy more products and think more positively about Apple.


I hope there aren't too many people like you on this planet. I'd hate for the selfishness and arrogance of a minority to ruin this planet for everyone, and for what?
Rating: 5 Votes
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gnasher729
105 months ago

They may be trying to be more transparent, but they are still behind HP, Dell and Nokia according to Greenpeace's ratings:


Of course. "HP announced plans to get rid of pollutant X in their packaging within 2 years" = 10 Greenpeace points. "Apple has not announced any plans to get rid of pollutant X in their packaging at any point in the future" = 0 Greenpeace points. "Apple has no plans to get rid of pollutant X in their packaging at any point in the future because they got rid of the stuff more than two years ago" = Greenpeace fail.
Rating: 5 Votes
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SmokyD
105 months ago

... the company touts increased usage of "environmentally conscious materials" ...


Next step: fully conscious materials.
Rating: 5 Votes

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