More than fifty commercials aired during the Super Bowl this past Sunday, including one from Samsung that again poked fun at Apple's customers.

Apple didn't run any ads during the Super Bowl, at least not officially -- a fact that puzzled some commentators. But, as investment guru Jim Cramer points out, Apple did have an advertisement of sorts air during the Super Bowl.

After the game was over, Colts hall of famer Raymond Berry carrier the Vince Lombardi Trophy along a long line of New York Giants players. Players took turns touching or kissing the trophy, all the while taking photos and videos of the event. By far the most common device used to record the moment was the iPhone -- an event seen by millions.


Jim Cramer:

And I said to myself, there it is, not some pet dangling a bag of chips or some headlights killing vampires or King Elton getting trapdoored. Nope, there was an ad worthy of Steve Jobs and the company he built.

Of course, it wasn't an ad. It was just a collection of the most cool, most idolized competitors in the world whipping out their favorite device, which they had on the field, ready for action.

[...]

In the end, it didn't matter. To me, the endorsement of Apple by real athletes who were not paid, especially when contrasted with the gift of the GM Corvette that Eli Manning didn't even seem to care about -- "Eli, the keys, the keys, don't forget the keys!" -- said it all.

A 30-second spot during the game cost advertisers $3.5 million. For 1 minute and 20 seconds, Giants players used their iPhones to capture a once-in-a-lifetime moment that tens of millions watched on television. Cramer believes that this, more than any anything else, was the best advertisement of the Super Bowl.

via Daring Fireball

Top Rated Comments

DaMike8 Avatar
124 months ago
Samsung's commercial just got OWNED.
Score: 28 Votes (Like | Disagree)
*LTD* Avatar
124 months ago
It's all about the iPhone, folks. No getting around that. When the the glitterati, sports figures, and Hollywood at large flashes them around, you know whose got brand power.
Score: 16 Votes (Like | Disagree)
Sora Avatar
124 months ago
Some people pay attention to detail. Other gloss over it.
I saw the iPhones and thought it was hilarious considering how much Samsung paid to poke fun of hardcore iPhone fans who line up. (http://www.itworld.com/mobile-wireless/247498/three-things-note-about-galaxy-note-super-bowl-ad)

I don't hold it against those who didn't notice the athletes, family members, friends snapping away with their iPhones. Some people just don't pay attention to things like that.

To each his own.

Also, while it's another story. Seriously Samsung, a stylus? I'm not going to ask if "you're serious" - because spending $10 million evidently secured your position. I'm sure you all will kill this year! If this year is 2003.
Score: 13 Votes (Like | Disagree)
Colpeas Avatar
124 months ago
:apple: PWNED! A happy customer is the best advertisement you can have.
Score: 13 Votes (Like | Disagree)
jacobo007 Avatar
124 months ago
Sorry to burst your bubble Mac fans, but and advertisement that only targets existing customers is not exactly the best advertisement ever.

How many people who have never used an iPhone would have even known it was an iPhone they were all using.

We may call it the cheapest advertisement, but it is far far far from the best.

So, only people who own an iPhone, know how an iPhone looks?

I don't own one and i know how it looks, the apple logo on the back of the thing gives it away too.
Score: 12 Votes (Like | Disagree)
Peace Avatar
124 months ago
I notice how badly people spell here more than I noticed the number of iPhones taking pics in that video.
Score: 11 Votes (Like | Disagree)

Top Stories

iOS 14 on iPhone feature emergency

Apple Releases iOS and iPadOS 14.7.1 With Fix for Touch ID Apple Watch Bug

Monday July 26, 2021 9:48 am PDT by
Apple today released iOS and iPadOS 14.7.1, minor bug fix updates that come just a week after the release of iOS 14.7, software that introduced new Apple Card features and support for the MagSafe Battery Pack. The iOS and iPadOS 14.7.1 updates can be downloaded for free and the software is available on all eligible devices over-the-air in the Settings app. To access the new software, go to...
iPad mini pro feature 2

iPad Mini 6 to Feature 8.3-Inch Display With No Home Button and Narrower Bezels

Monday July 26, 2021 12:26 pm PDT by
The sixth-generation iPad mini that's in the works will have an 8.3-inch display, according to display analyst Ross Young. That will be larger than the current 7.9-inch display, with the larger size due to the removal of the Home button and a narrower bezel design. Rumors about the iPad mini 6 have been picking up in recent weeks ahead of its prospective launch this fall. Apple analyst...
iphone 12 pro gold

Report: iPhone 14 Pro Models to Feature Tough Titanium Alloy Chassis

Monday July 26, 2021 1:12 am PDT by
Next year's "iPhone 14" series is expected to feature high-end models with a new titanium alloy chassis design, claims a new investors report by JP Morgan Chase. According to the report, the use of titanium alloy will be one of the biggest changes to the case design in the 2022 iPhone series, and Foxconn will be the exclusive manufacturer of the titanium frames for the high-end models....
nothing ear 1 buds 1

Nothing 'Ear (1)' True Wireless Earbuds Launch to Take on AirPods Pro With ANC and Unusual Design for $99

Tuesday July 27, 2021 7:57 am PDT by
Nothing, a new brand from OnePlus founder Carl Pei, has today officially launched the "Ear (1)" true wireless earbuds after months of anticipation around the company's AirPods Pro rival. The Ear (1) features an in-ear design, Active Noise Cancelation, Bluetooth 5.2, IPX4 water resistance, and a charging case with Qi-compatible wireless charging and a USB-C port. Fast pairing is supported on...
apple mac business page

Apple Shares 11 Reasons Why Business Users Should Choose Macs

Monday July 26, 2021 11:35 am PDT by
Apple today updated its Apple at Work website with a new section dedicated to the Mac, which offers up 11 reasons why "Mac means business." On the webpage, Apple highlights the M1 chip as the number one reason why business users should choose a Mac, offering up an M1 overview [PDF] that explains the benefits of the M1 chip. The information isn't new, but it does provide a look at all of...
imac with accessories

Larger Redesigned High-End iMac Rumored to Launch Next Year

Monday July 26, 2021 3:45 am PDT by
Apple's larger redesigned iMac will arrive sometime in 2022 rather than later this year, according to the leaker known as "Dylandkt." On Twitter, Dylandkt claimed that Apple's "high end iMac" is not expected to release in the fourth quarter of 2021 alongside Apple's "M1X Macs" – a reference to Apple's redesigned MacBook Pro models – because "Apple simply does not want their devices to...
General iOS 14

iOS 14.7.1 and macOS Big Sur 11.5.1 Patch Security Vulnerability That May Have Been Actively Exploited

Monday July 26, 2021 11:55 am PDT by
Apple today released unexpected iOS 14.7.1 and iPadOS 14.7.1 updates to the public, and according to a newly released support document, the software addresses a serious security vulnerability that may have been exploited in the wild. Apple says that an application may have been able to execute arbitrary code with kernel privileges due to a memory corruption issue. "Apple is aware of a report ...
apple bitcoin hack

Is Apple Really Buying Bitcoin?

Monday July 26, 2021 3:07 am PDT by
A large number of websites and posts on social media are stoking rumors that Apple has purchased $2.5 billion worth of bitcoin in the company's first move into cryptocurrency, but is there any validity to the claims? Many people are citing the fact that Apple was looking for a Business Development Manager with experience in alternative payments, including cryptocurrency, earlier this year as ...
tesla red orange bg feature

Tesla CEO Elon Musk Takes Shots at Apple During Earnings Call

Monday July 26, 2021 4:53 pm PDT by
During a Tesla earnings call that took place today, Tesla CEO Elon Musk spent time sniping at Apple, reports CNBC. Musk criticized Apple's "walled garden" and made comments on the company's cobalt use. In a discussion about plans to allow Tesla competitors to use the Tesla electric vehicle charger network, Musk said that Tesla does not want to create a walled garden to "bludgeon" Tesla...
FaceID iMac REREREREMIX

Gurman: Face ID on the Mac Coming Within a 'Couple of Years'

Sunday July 25, 2021 7:09 am PDT by
Apple plans to bring Face ID to the Mac within the next "couple of years," respected Bloomberg journalist Mark Gurman said today in the latest edition of his Power On newsletter. In the newsletter, Gurman says that he believes Apple's ultimate goal is to shift all of its products to Face ID, including the lower-end iPhones such as the iPhone SE and the iPad Air, which feature Touch ID....