Apple Sold 1.4M Apple TVs in Most Recent Quarter vs. 2.8M Sold in All of Fiscal 2011

Apple sold 1.4 million Apple TV set-top boxes in the Q1 2012 quarter, Apple CEO Tim Cook disclosed during today's earnings call. Cook also disclosed that Apple sold 2.8 million Apple TVs in all of fiscal 2011, so the last quarter's results seem to represent a significance acceleration of sales for the product.

appletv
The current generation Apple TV was released at the beginning of fiscal 2011, which means Apple has sold 4.2 million 2nd Generation (iOS-based) Apple TVs in total. This is fairly impressive, especially considering Google's set-top box efforts have fallen flat thus far. However, even with these numbers, Tim Cook still considers Apple TV a "hobby" simply because on a dollar-for-dollar basis, the device barely makes a dent in Apple's earnings numbers.

Answering an analyst's question about Apple's living room plans for the future, Tim Cook dodged the obvious inference to an Apple-branded television set and instead noted:

We continue to add things to it, and I don't know about you but I couldn't live without it. We continue to pull the strings and see where it takes us.

In the past year, Apple has added support to Apple TV for the streaming service from Major League Baseball, the National Basketball Association, and the National Hockey League, among others.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Caution)

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Top Rated Comments

hitekalex Avatar
162 months ago
for the price of apple tv, you can get a wdtv media player. more features, better value too.

No thanks. I had WDTV once, it's garbage. You can tell immediately a product that was developed by a hard drive company.
Score: 18 Votes (Like | Disagree)
Peace Avatar
162 months ago
Just picked one up for the play room.
Jailbreak and Hulu Plus was only a few clicks away. ;)


Wasn't looking for quality and for $99 I wasn't expecting it.
It's cheap enough for me to not care. Good content is available by loading XBMC and Hulu via jailbreak.
On a 32" TV, 720P works just fine.
That said, it would never be used in my living room on the big TV.
720P is blah on a 55" plasma TV.

You may not realize it but most of the content from networks are broadcast in 720P.
Or 1080i which is no better than 720P.
Score: 11 Votes (Like | Disagree)
CrAkD Avatar
162 months ago
the 720p vs 1080p is over stated. its nothing more then tech talk most of the time. You have to be sitting at the proper distance and have the proper size tv to even notice the differences between 720p and 1080p. its nothing more then a bragging right. I have a 58" plasma perfect for 1080p. I still rent movies on the ATV in 720p because its cheaper then buying blurays and the difference isnt all that dramatic.
Score: 8 Votes (Like | Disagree)
Sky Blue Avatar
162 months ago
Would love to see Hulu Plus and HBO Go added to the Apple TV.
Score: 8 Votes (Like | Disagree)
bommai Avatar
162 months ago
AirPlay for music, video and mirroring is what I use mine for.
Score: 7 Votes (Like | Disagree)
nylonsteel Avatar
162 months ago
re pic in original aricle

gotta get rid of that glee loser pic
Score: 7 Votes (Like | Disagree)