Hundreds Lining Up for iPhone 4S at Chinese Apple Stores

With close to twelve hours still to go until opening time, Tech in Asia reports that Apple's five retail stores in China are seeing huge lines for the iPhone 4S, with stores said to already be seeing hundreds of people in line.

At the two stores in Beijing, and the three in Shanghai, there are clearly lines stretching hundreds of meters, with reports of hundreds of queuers at each, snaking around city blocks (see more photos below). Most stores have a ticketing system to deter queue-jumpers, but that won’t stop the ‘scalpers’ who buy the phones to resell later at a profit.

apple store xidan joy city iphone 4s
Apple's Xidan Joy City store in Beijing

The report notes that Apple's iPhone partner China Unicom will begin selling the iPhone 4S online at 12:01 AM, but that there is undoubtedly significant interest in unlocked devices sold directly from Apple. Pricing is set at the equivalent of $790/$932/$1,074 for the three capacities of unlocked iPhone 4S models.

apple store pudong iphone 4s
Apple's Pudong store in Shanghai

For those customers willing to sign up for a contract with China Unicom, the carrier is offering the iPhone 4S for free under certain rate plans and contract lengths.

Top Rated Comments

betab Avatar
160 months ago
Haven't they seen the Samsung commercials? :rolleyes:
Score: 15 Votes (Like | Disagree)
cvaldes Avatar
160 months ago
Wasn't this phone supposed to be a disappointment/letdown/anticlimactic event?
Only to the people who can't see the big picture.
Score: 10 Votes (Like | Disagree)
*LTD* Avatar
160 months ago
Wasn't this phone supposed to be a disappointment/letdown/anticlimactic event?
Score: 10 Votes (Like | Disagree)
*LTD* Avatar
160 months ago
Anyone ever see a line like that for an Android phone outside a Sprint, Verizon, or AT&T store? Just curious.

That kind of mindshare has to be earned. It doesn't appear out of thin air. And it took Apple years of fine-tuning vertical integration (which also helped them achieve radical differentiation.) You can market the hell out of your product but if there is nothing behind it, it won't do any good. Certainly not in today's market.
Score: 9 Votes (Like | Disagree)
linux2mac Avatar
160 months ago
Anyone ever see a line like that for an Android phone outside a Sprint, Verizon, or AT&T store? Just curious.
Score: 9 Votes (Like | Disagree)
thewitt Avatar
160 months ago
The clone phones do not work as well as the original, and there are plenty of people in China with money to buy a real iPhone.

China will be the largest iPhone market in a very short time.
Score: 9 Votes (Like | Disagree)

Popular Stories

iPhone 15 Pro FineWoven

Apple Reportedly Stops Production of FineWoven Accessories

Sunday April 21, 2024 6:03 am PDT by
Apple has stopped production of FineWoven accessories, according to the Apple leaker and prototype collector known as "Kosutami." In a post on X (formerly Twitter), Kosutami explained that Apple has stopped production of FineWoven accessories due to its poor durability. The company may move to another non-leather material for its premium accessories in the future. Kosutami has revealed...
Provenance Emulator

PlayStation and SEGA Emulator for iPhone and Apple TV Coming to App Store [Updated]

Friday April 19, 2024 8:29 am PDT by
The lead developer of the multi-emulator app Provenance has told iMore that his team is working towards releasing the app on the App Store, but he did not provide a timeframe. Provenance is a frontend for many existing emulators, and it would allow iPhone and Apple TV users to emulate games released for a wide variety of classic game consoles, including the original PlayStation, GameCube, Wii,...
iOS 17 All New Features Thumb

iOS 17.5 Will Add These New Features to Your iPhone

Sunday April 21, 2024 3:00 am PDT by
The upcoming iOS 17.5 update for the iPhone includes only a few new user-facing features, but hidden code changes reveal some additional possibilities. Below, we have recapped everything new in the iOS 17.5 and iPadOS 17.5 beta so far. Web Distribution Starting with the second beta of iOS 17.5, eligible developers are able to distribute their iOS apps to iPhone users located in the EU...
apple vision pro orange

Apple Vision Pro Customer Interest Dying Down at Some Retail Stores

Monday April 22, 2024 2:12 am PDT by
Apple Vision Pro, Apple's $3,500 spatial computing device, appears to be following a pattern familiar to the AR/VR headset industry – initial enthusiasm giving way to a significant dip in sustained interest and usage. Since its debut in the U.S. in February 2024, excitement for the Apple Vision Pro has noticeably cooled, according to Bloomberg's Mark Gurman. Writing in his latest Power On...
top stories 20apr2024

Top Stories: Nintendo Emulators on App Store, Two New iOS 17 Features, and More

Saturday April 20, 2024 6:00 am PDT by
It was a big week for retro gaming fans, as iPhone users are starting to reap the rewards of Apple's recent change to allow retro game emulators on the App Store. This week also saw a new iOS 17.5 beta that will support web-based app distribution in the EU, the debut of the first hotels to allow for direct AirPlay streaming to room TVs, a fresh rumor about the impending iPad Air update, and...