CES 2012: Apple's Greg Joswiak 'Scouting the Competition'
While Apple doesn't participate at CES and has ended its involvement in trade shows in general, the company naturally continues to keep tabs on what its competition is up to and CES is a prime event for new product introductions. paidContent has in fact proven Apple's interest in CES by chance, running into iOS device marketing chief Greg Joswiak on the floor at the expo.
While wandering around the Central Hall of the Las Vegas Convention Center Tuesday, I bumped into Greg Joswiak, head of iOS product marketing for Apple, just outside of Sony’s booth. Joz, as he’s known within the Apple community, grinned sheepishly upon being recognized by a reporter and stopped to chat for a few minutes.
Joswiak said he was interested in how other companies present their products at events such as CES, from things like booth layout and aesthetics to which products are highlighted within a company’s booth.
Joswiak declined to enter a more in-depth discussion of his interests at the show, with paidContent noting only that he "seemed less than impressed" with Sony's booth on the expo floor.
Apple is of course interested in what its competitors are doing, but is likely also interested in following what companies are coming up with in terms of accessories for Apple's own products. Despite Apple's lack of official presence at the show, it remains a popular venue for announcements for products of all types, including those within the Mac- and iOS-related markets.
Joswiak has appeared at several Apple keynote and media events, and has frequently played featured roles in Apple's promotional videos for the company's various iOS devices.
Update: A source has informed Reuters that Apple has over 250 employees registered for CES.
Apple Inc, famous for giving CES the cold shoulder year after year, will field a larger presence at the world's largest trade show than many observers imagine.
More than 250 employees are registered to attend the Consumer Electronics Show in Las Vegas, according to a person familiar with Apple's plans.
Popular Stories
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
iPhone 17 Pro concept based on rumors
Below, we recap key changes rumored for the iPhone 17 Pro models as of January 2025:
More aluminum: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models ...
If you've been hearing a chiming sound from your AirPods Pro 2 case when the AirPods are charging, it's a feature that Apple added with the launch of Hearing Health last year.
In a support guide, Apple says that the AirPods Pro may play a sound every so often while in the case to ensure the microphones and speakers are working as intended. From Apple:
To help ensure that your AirPods...
It was recently reported that new Apple TV and new HomePod mini models will launch this year, and the devices are expected to have one thing in common.
Bloomberg's Mark Gurman last month reported that the new Apple TV and the new HomePod mini will be equipped with Apple's own combined Wi-Fi and Bluetooth chip. Gurman said the chip supports Wi-Fi 6E, so that could end up being a key upgrade...
This year's iPhone 17 Pro models will feature a smaller main camera sensor than the one used in the Fusion camera currently found in iPhone 16 Pro models, according to Weibo-based leaker Digital Chat Station.
The Chinese leaker claims that Apple will adopt a 1/1.3" sensor for the 48MP main camera in the iPhone 17 Pro and iPhone 17 Pro Max, down from the 1/1.28" sensor used in the iPhone 16...
Apple in October 2024 overhauled its 14-inch and 16-inch MacBook Pro models, adding M4, M4 Pro, and M4 Max chips, Thunderbolt 5 ports on higher-end models, display changes, and more. That's quite a lot of updates in one go, but if you think this means a further major refresh for the MacBook Pro is now several years away, think again.
Bloomberg's Mark Gurman has said he expects only a small...
Apple is widely rumored to be planning a new iPhone SE, and multiple sources lately have commented on the device's launch timing.
The latest word comes from Apple supply chain analyst Ming-Chi Kuo. In a blog post today, he said the device will be released around the middle of the first half of 2025. In other words, around the quarter mark of 2025. That means the next iPhone SE will likely be ...
A new iPhone SE and an iPad 11 might be coming very soon.
In late December, a private account on X with a track record of leaking accurate iOS-related information said devices codenamed "V59" and "J481" will be released alongside iOS 18.3 and iPadOS 18.3. Bloomberg's Mark Gurman has previously reported that "V59" is a new iPhone SE, and that "J481" is a new entry-level iPad.
iOS 15.3, iOS ...
Apple's slate of 2025 products look to be dominated by a large number of low-cost and entry-level devices. Here's what to expect.
With advancements like Apple Intelligence and all-new in-house chip designs, Apple is reportedly looking to enhance many of its budget-friendly offerings, ensuring they remain competitive in an increasingly crowded market. These updates also indicate a slight...
