Mac App Store Turns One Year Old, Aspyr Shares Numbers

mac app store icon 150Today marks the one-year anniversary of the launch of the Mac App Store, Apple's attempt to remake software distribution by offering an easy-to-use digital download store for Mac apps linked to the company's existing iTunes Store infrastructure.

The Mac App Store gained prominence throughout the year as Apple added more and more of its own software to the marketplace, even opting to use the Mac App Store as the primary method of distribution for OS X Lion. Less than a year after the store's launch, Apple announced that the Mac App Store had seen over 100 million downloads, not including purchases of OS X Lion, app updates, or multiple downloads from a single transaction.

In an effort to assess the impact of the Mac App Store on established Mac software companies, we chatted with Aspyr, which offers over a dozen games through the store including the current top-grossing game and Mac App Store Game of the Year Civilization V: Campaign Edition [Mac App Store]. Other major titles from Aspyr include Star Wars: Knights of the Old Republic, Call of Duty 4, and DOOM 3.

Aspyr is in a relatively unique position among Mac App Store developers in that it already offered a significant digital distribution platform of its own through its GameAgent marketplace. But the Mac App Store has still been able to attract a significant amount of business from Aspyr customers, with Aspyr telling us that the Mac App Store accounted for sales of roughly 500,000 units across all of Aspyr's titles in 2011, representing 50-60% of the company's digital distribution business.

civilization v banner
In particular, Aspyr credits the Mac App Store with breathing new life into older titles, bringing them to the attention of more casual gamers who would not have otherwise sought out the games. Unsurprisingly, games that receive featured treatment from Apple in the form of banners and other promotional mentions are the strongest performers for Aspyr.

Even beyond the Mac App Store, Aspyr cites general growth of the Mac platform as another driver of increased software sales. The Mac has seen steady momentum in outpacing overall PC market growth every quarter for nearly six years, most recently setting a new high with 12.9% of the market in the third quarter of 2011.

Overall, the Mac App Store remains heavily skewed toward Apple's own software, with the top six most popular apps and the eight highest-grossing apps in the store being Apple software. But given the volume of downloads on the store, a number of other developers are clearly seeing success with the store as it is proving popular with Mac users looking for ease of purchase and installation. According to our sister site AppShopper, there are currently over 8,900 apps available in the Mac App Store, making for a substantial library of content easily found and downloaded through the marketplace.

Top Rated Comments

ChazUK Avatar
121 months ago
You're missing one major point here. Steam requires you to be logged in to play the games, therefore internet access is required to play games you bought.


Not really.
Score: 11 Votes (Like | Disagree)
KnightWRX Avatar
121 months ago
You're missing one major point here. Steam requires you to be logged in to play the games, therefore internet access is required to play games you bought.

No, it doesn't. And Aspyr is a Mac porting house, they don't make games, only port existing ones.
Score: 9 Votes (Like | Disagree)
Exhale Avatar
121 months ago
LAZY
But logical. Face the fact that Mac OS doesn't have the marketshare of Windows, or any of the consoles. Furthermore, the actual marketshare itself consists mostly of Laptops - many of those running on an Integrated GPU. Thats not even including those running older systems.

On top of this is a less efficient and much more limited graphics stack, that because of the way Mac OS operates does not permit for driver level optimizations and enhancements as is standard practice on Windows.

As a result, the number of people that can run modern games at a satisfactory level are few in number. And of those that can, they'll generally be content running it in Windows anyway (and possible on Linux).

Basically you increase complexity and decrease performance by porting to Mac OS, and you reach extremely few additional users by doing it.

For indie games its not as big of a problem due to their typical simplicity. The resource requirements as such are typically very low, any inefficiencies can be simply be overpowered, and advanced capabilities are rarely if ever used. Do note that most Indie games make minimal - if any - use of the GPU to begin with - so the weak GPU capabilities of Macs don't become an issue.

In addition, the typically low sales numbers (relatively) of Indie games means that even a few thousand sales to Macs will make a significant improvement. And due to the relative absense of games on mac OS, its easier to become visible to begin with, which is typically the biggest Indie challange.
Score: 8 Votes (Like | Disagree)
nagromme Avatar
121 months ago
Bring Quake Wars to the App Store! Down with key discs!

It really is a great system. I’ve bought more games than anything else. I use Steam also, but the ease and painlessness of the App Store makes me like Steam a lot less than I once did.

And for 95% of people (non-techies) this is SO much better than downloading and installing something in two steps! People always get one step wrong, and end up running something from a DMG (or right out of a Zip on Windows) or deleting the real app after the download when they meant to delete the archive.

The thing is when Windows 8 brings the App store to Windows everyone will say "Apple did it first" when actually, Ubuntu did.
No, most people will simply say Apple did it right first, and yet people will claim that everyone thinks Apple was first period. :p
Score: 8 Votes (Like | Disagree)
HE15MAN Avatar
121 months ago
And still a year later, it is as boring and lackluster as ever..
Score: 8 Votes (Like | Disagree)
OddyOh Avatar
121 months ago
wish list

It still doesn't have a Wish List feature, one year later.
Score: 7 Votes (Like | Disagree)

Top Stories

Top Stories 57 Feature

Top Stories: Apple Event Next Tuesday, Mini-LED iPad Pro, iPhone Rumors

Saturday April 17, 2021 6:00 am PDT by
It feels like we've been waiting forever for new Apple products, but the wait is almost over as Apple has announced a media event for next Tuesday, so make sure to tune into MacRumors for full coverage of everything Apple announces. While that was the big news this week, we also got some new details on Apple's iPhone plans for 2022 and 2023 courtesy of analyst Ming-Chi Kuo, and we also saw...
flat imac 3d 3 teal

Reliable Leaker Hints Redesigned Colorful iMac to Debut at 'Spring Loaded' Event

Saturday April 17, 2021 4:43 am PDT by
Reliable leaker known as l0vetodream has hinted that Apple may debut its rumored redesigned and colorful iMac at its "Spring Loaded" event on Tuesday, April 20. In a tweet, the leaker posted an image of Apple's logo used for marketing the upcoming event and an image of the retro rainbow Apple logo alongside the colorful lineup of G3 iMacs. Apple leaker Jon Prosser previously reported that...
duan rui iphone 12 13 notch

New Images Show Smaller iPhone 13 Notch Compared to iPhone 12

Saturday April 17, 2021 11:38 pm PDT by
Leaker known as "DuanRui" has shared more images that could give us our best look yet at Apple's redesigned notch for the iPhone 13. The new pictures follow similar images shared by the leaker last week, but the latest shots include a comparison with the existing iPhone 12 notch. DuanRui posted three images on Twitter that apparently originate from Weibo, although source details remain...
iPad Pro Feature Orange

Wedbush Analysts Say 'Spring Loaded' Event Will Debut New iPads With 'Modest Price Increase,' Along With 'a Few Surprises'

Monday April 19, 2021 6:37 am PDT by
Apple is planning to launch a new entry-level iPad, iPad mini, and iPad Pro at its "Spring Loaded" event tomorrow, along with "a few surprises," according to Wedbush analysts. In a new note to investors, seen by MacRumors, Wedbush analysts Daniel Ives and Strecker Backe explained that the iPad will be the main focus of Apple's "Spring Loaded" event, with new entry-level iPad, iPad mini, and ...
important battery message iphone 11

Some iPhone 11 Users Seeing Increased Battery Health Percentages After iOS 14.5 Recalibration Process

Friday April 16, 2021 6:32 am PDT by
In the sixth beta of iOS 14.5, Apple introduced a recalibration process for the battery health reporting system on the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max to address inaccurate battery health estimates for some users. Apple said this process might take a few weeks to be completed, and now that two weeks have passed since the sixth beta of iOS 14.5 was released, some users are...
third gen Apple pencil leaked video

Video of Alleged Third-Generation Apple Pencil Leaks Ahead of Apple Event

Friday April 16, 2021 6:13 am PDT by
A video purporting to be of the third-generation Apple Pencil has today been shared online, showing a glossy finish that mirrors previous leaks. New ✏️ ready to 🚢 #AppleEvent @TommyBo50387266 pic.twitter.com/s4RCDwDi5M— 漢尼斯·拉斯納 🇨🇳 (@ileakeer) April 16, 2021 The brief video from Twitter account @ileakeer, spotted by 9to5Mac, shows an Apple Pencil with a glossy finish much like the...
iPad Pro

New 12.9-Inch iPad Pro Will Be 0.5mm Thicker to Accommodate Mini-LED Display

Monday April 19, 2021 11:30 am PDT by
The upcoming 12.9-inch iPad Pro will be thicker than the previous-generation version, likely due to the inclusion of the mini-LED display. We've heard several rumors about the change in thickness, and now leaked design images have confirmed it. A source that designs accessories for Apple devices sent MacRumors a series of photos that feature exact dimensions for the new iPad Pro models, and...
parler app

Apple Approves Parler to Return to App Store

Monday April 19, 2021 7:51 am PDT by
Following the removal of the app in January, Apple will now allow the social media app Parler to return to the App Store following changes to how the social media network moderates content, CNN reports. On April 14, in a letter to Sen. Mike Lee and Rep. Ken Buck obtained by CNN, Apple said that the app has improved the way it moderates content, and says those changes are "sufficient" for it...
iphone 12 120hz thumbnail feature

LTPO Displays Supporting 120Hz Refresh Rates Again Rumored for iPhone 13 Pro Models

Friday April 16, 2021 10:01 am PDT by
The two higher-end "iPhone 13 Pro" models that are coming in 2021 are expected to use LTPO display technology to enable 120Hz refresh rates, according to display analyst Ross Young. Young reaffirmed the detail in a tweet that said he'd heard rumors about only one model featuring LTPO, which he says is inaccurate. Heard some rumors in the industry and media that there would only be one ...
maxresdefault

Hands-On With Anker's MagSafe-Compatible Battery Pack

Thursday April 15, 2021 9:39 am PDT by
Anker, a company known for its range of accessories designed for Apple products, recently came out with one of the first MagSafe-compatible battery packs, so we thought we'd check it out to see how it compares to a standard battery pack. Subscribe to the MacRumors YouTube channel for more videos. Design wise, Anker's power bank looks like a typical battery pack, but it has magnets built in...