Apple Planning 'Media-Related' Announcement in New York This Month?

Monday January 2, 2012 12:20 pm PST by Eric Slivka

eddy cue headshot AllThingsD reports that Apple is said to be planning a special event in New York for the end of this month. The event is reported to be for a "media-related announcement" and not for the iPad 3 or an Apple television set.

According to sources close to the situation, Apple is planning an important — but not large-scale — event to be held in New York at the end of this month that will focus on a media-related announcement.

Per the usual caveat, the tech giant is well known for moving around their public show-and-tells, so this could certainly change at any moment.

As the report notes, the New York location makes it likely that the announcement has something to do with advertising or publishing. Several of Apple's media and advertising units under senior vice president Eddy Cue have significant presences in New York City, and Cue is also said to be set to play a role in the event.

Apple participated in a pair of New York-based media events last year, although both of those were primarily hosted by other companies: the Verizon iPhone introduction and the launch of The Daily. The company had previously been a participant in Macworld Expo events held in New York, but that event ceased to exist a number of years ago and Apple has now pulled out of trade shows entirely.

Update: The Loop's Jim Dalrymple tersely indicates that he is hearing similar information.

Tag: AllThingsD

Top Rated Comments

eagandale4114

153 months ago

iPad 3!!!! WOOHOO! It totally makes sense now.

Do people here posses the skill of reading and more importantly comprehension??

Score: 44 Votes (Like | Disagree)

NAG

New Mac Pros 100%

Powerbook G5 110%

Score: 22 Votes (Like | Disagree)

gorskiegangsta

[INDENT]

miiiight be an iPod event? since the last one saw hmm ... no updates to the iPod line :P Who knows, most likely a trade focused event as suggested. But that's not exciting!

Apple TV3 and / or Apple TV Apps?

New Mac Pro's probably will be my guess

[/INDENT]

Am I the only one who sees this sentence in the original post?

The event is reported to be for a "media-related announcement" and not for the iPad 3 or an Apple television set. As the report notes, the New York location makes it likely that the announcement has something to do with advertising or publishing.

Score: 10 Votes (Like | Disagree)

firestarter

Could it be school textbooks?

That was supposedly one of the areas Steve wanted to see 'fixed' (according to the biography) - and it's vaguely media related.

nsayer

My bet is it's Newsstand related, probably intended to (somehow) boost that category within the app store.

Score: 9 Votes (Like | Disagree)

ninjadex

While we are guessing, my bets are on new TV content and subscriptions through iTunes.

One more thing, apps for Apple TV. They will want apps adapted for this format in the marketplace well ahead of a potential Apple TV, to ensure its success. Using the existing ATV2 is the perfect way to guarantee a healthy selection upon its launch.

Score: 6 Votes (Like | Disagree)

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