Apple Planning 'Media-Related' Announcement in New York This Month?

eddy cue headshotAllThingsD reports that Apple is said to be planning a special event in New York for the end of this month. The event is reported to be for a "media-related announcement" and not for the iPad 3 or an Apple television set.

According to sources close to the situation, Apple is planning an important — but not large-scale — event to be held in New York at the end of this month that will focus on a media-related announcement.

Per the usual caveat, the tech giant is well known for moving around their public show-and-tells, so this could certainly change at any moment.

As the report notes, the New York location makes it likely that the announcement has something to do with advertising or publishing. Several of Apple's media and advertising units under senior vice president Eddy Cue have significant presences in New York City, and Cue is also said to be set to play a role in the event.

Apple participated in a pair of New York-based media events last year, although both of those were primarily hosted by other companies: the Verizon iPhone introduction and the launch of The Daily. The company had previously been a participant in Macworld Expo events held in New York, but that event ceased to exist a number of years ago and Apple has now pulled out of trade shows entirely.

Update: The Loop's Jim Dalrymple tersely indicates that he is hearing similar information.

Top Rated Comments

eagandale4114 Avatar
160 months ago
iPad 3!!!! WOOHOO! It totally makes sense now.
Do people here posses the skill of reading and more importantly comprehension??
Score: 44 Votes (Like | Disagree)
NAG Avatar
160 months ago
New Mac Pros 100%

Powerbook G5 110%
Score: 22 Votes (Like | Disagree)
gorskiegangsta Avatar
160 months ago
[INDENT]
New Mac Pros 100%

iPad 3!!!! WOOHOO! It totally makes sense now.

miiiight be an iPod event? since the last one saw hmm ... no updates to the iPod line :P Who knows, most likely a trade focused event as suggested. But that's not exciting!

Apple TV3 and / or Apple TV Apps?

New Mac Pro's probably will be my guess
[/INDENT]

Am I the only one who sees this sentence in the original post?
The event is reported to be for a "media-related announcement" and not for the iPad 3 or an Apple television set. As the report notes, the New York location makes it likely that the announcement has something to do with advertising or publishing.
Score: 10 Votes (Like | Disagree)
firestarter Avatar
160 months ago
Could it be school textbooks?

That was supposedly one of the areas Steve wanted to see 'fixed' (according to the biography) - and it's vaguely media related.
Score: 10 Votes (Like | Disagree)
nsayer Avatar
160 months ago
My bet is it's Newsstand related, probably intended to (somehow) boost that category within the app store.
Score: 9 Votes (Like | Disagree)
ninjadex Avatar
160 months ago
While we are guessing, my bets are on new TV content and subscriptions through iTunes.

One more thing, apps for Apple TV. They will want apps adapted for this format in the marketplace well ahead of a potential Apple TV, to ensure its success. Using the existing ATV2 is the perfect way to guarantee a healthy selection upon its launch.
Score: 6 Votes (Like | Disagree)

Popular Stories

iPhone 16 Camera Lozenge 2 Colors

iPhone 16 Plus Rumored to Come in These 7 Colors

Wednesday April 10, 2024 3:52 am PDT by
Apple's iPhone 16 Plus may come in seven colors that either build upon the existing five colors in the standard iPhone 15 lineup or recast them in a new finish, based on a new rumor out of China. According to the Weibo-based leaker Fixed focus digital, Apple's upcoming larger 6.7-inch iPhone 16 Plus model will come in the following colors, compared to the colors currently available for the...
iOS 18 Siri Integrated Feature

iOS 18 Will Add These New Features to Your iPhone

Friday April 12, 2024 11:11 am PDT by
iOS 18 is expected to be the "biggest" update in the iPhone's history. Below, we recap rumored features and changes for the iPhone. iOS 18 is rumored to include new generative AI features for Siri and many apps, and Apple plans to add RCS support to the Messages app for an improved texting experience between iPhones and Android devices. The update is also expected to introduce a more...
apple tv 4k yellow bg feature

When to Expect a New Apple TV to Launch

Tuesday April 9, 2024 8:30 am PDT by
It has been nearly a year and a half since the current Apple TV was released, so the device is becoming due for a hardware upgrade. Below, we recap rumors about the next Apple TV, including potential features and launch timing. The current model is the third-generation Apple TV 4K, announced in October 2022. Key new features compared to the previous model from 2021 include a faster A15...
apple silicon feature joeblue

Macs to Get AI-Focused M4 Chips Starting in Late 2024

Thursday April 11, 2024 10:10 am PDT by
Apple will begin updating its Mac lineup with M4 chips in late 2024, according to Bloomberg's Mark Gurman. The M4 chip will be focused on improving performance for artificial intelligence capabilities. Last year, Apple introduced the M3, M3 Pro, and M3 Max chips all at once in October, so it's possible we could see the M4 lineup come during the same time frame. Gurman says that the entire...
maxresdefault

Review: Six Months With the iPhone 15 Pro

Wednesday April 10, 2024 10:53 am PDT by
It's been a bit over six months since the iPhone 15 lineup came out in September, and MacRumors videographer Dan Barbera has been using an iPhone 15 Pro Max sans case since launch. Over on our YouTube channel, Dan did a long term review to demo how his phone has held up and his thoughts on the Action button, battery life, and camera features. Subscribe to the MacRumors YouTube channel for more ...