Each year, iOS developers scramble to position themselves well ahead of the iTunes Connect shutdown/freeze in order to benefit from any boost in sales from the holidays. NYTimes wrote of the phenomenon this year, as explained by iOS developer Bryan Duke:
“It’s typical to see a jump on any major holiday, but Christmas is the biggest one,” Mr. Duke said. “I’m certainly hoping for a nice big Christmas bump this year.”
This boost is what drives many of the massive holiday sales as developers jockey for position before the iTunes Top 200 charts freeze for the holidays. Major companies such as Gameloft and EA get in on the action to flood the charts with their apps.
Camera+ developers TapTapTap shared their iOS app sales numbers with us again this year which shows the effect in dramatic fashion:
TapTapTap's Camera+ [App Store] application had been floating around the ranks 4-8 and settled at position #8 in the Top 200 list during the holiday freeze. Their average sales had been around 18,000 sales in the days prior to the holidays, but shot up to a peak of 73,808 sales on Christmas day. The graph above also includes sale figures for Faces and Voices 2, though the vast majority of sales were for Camera+. At a $0.99 sales price that means $51,665 in revenue for the company on the Christmas day alone after Apple's 30% cut.
The increase in sales is reflective of more iOS device activations and the gifting of iTunes Gift cards for the holidays. As shown in the graph, this sales boost does sustain for some time after the holidays.
Thursday September 29, 2022 7:44 am PDT by Juli Clover
The iPhone 14 Pro and Pro Max introduce some major improvements in camera technology, adding a 48-megapixel lens and low-light improvements across all lenses with the new Photonic Engine. We've spent the last week working on an in-depth comparison that pits the new iPhone 14 Pro Max against the prior-generation iPhone 13 Pro Max to see just how much better the iPhone 14 Pro Max can be.
Subscrib ...
Thursday September 29, 2022 12:38 pm PDT by Juli Clover
Tony Blevins, Apple's vice president of procurement, is set to depart the company after he made a crude comment about his profession in a recent TikTok video, reports Bloomberg.
Blevins was in a video by TikTok creator Daniel Mac, who was doing a series on the jobs of people he spotted with expensive cars. After seeing Blevins in an expensive Mercedes-Benz SLR McLaren, Mac asked Blevins what ...
Wednesday September 28, 2022 4:27 pm PDT by Juli Clover
The Dark Sky weather app that's owned by Apple is no longer available for download in the U.S. App Store, suggesting that it has been removed ahead of schedule.
Apple acquired Dark Sky back in March 2020 and has since incorporated elements of the app into the Weather app available on the iPhone (and soon, the iPad).
Dark Sky remained available for purchase as a standalone weather app...
Thursday September 29, 2022 1:08 pm PDT by Juli Clover
The third beta of iOS 16.1 that was released earlier this week expands the Adaptive Transparency feature introduced with the second-generation AirPods Pro to the original AirPods Pro.
As noted on Reddit, first-generation AirPods Pro owners who also have the AirPods beta software will now see an "Adaptive Transparency" toggle in the AirPods section of the Settings app. The 5A304A beta...
Thursday September 29, 2022 7:26 am PDT by Sami Fathi
Speaking at Università Degli Studi di Napoli Federico II in Naples, Italy, Apple CEO Tim Cook said that not too long from today, people will wonder how they led a life without augmented reality, stressing the "profound" impact it will have on the not so distant future. At the university, Cook was awarded an Honorary Degree in Innovation and International Management and also sat down for a...
Wednesday September 28, 2022 10:22 am PDT by Juli Clover
Apple has seen high demand for the 6.7-inch iPhone 14 Pro Max, which could lead the company to further differentiate the next-generation iPhone 15 Pro and Pro Max, according to Apple analyst Ming-Chi Kuo. Apple could add exclusive features to the iPhone 15 Pro Max in an effort to encourage more people to purchase the larger and more expensive device.
Kuo last week said that Apple asked...
Thursday September 29, 2022 9:08 am PDT by Sami Fathi
One of the biggest new features in iOS 16 is a completely redesigned iPhone Lock Screen. The new Lock Screen is entirely customizable, letting you change the colors and fonts, add widgets and new wallpapers, and more to make your iPhone uniquely yours. Of course, even before iOS 16, you could customize your Lock Screen with a wallpaper of your choice. iOS 16 takes the Lock Screen wallpaper...
An Apple Watch Ultra user has modified their new device's casing to add a brushed finish and remove the orange color of the Action Button in an effort to make it more visually appealing.
The Apple Watch Ultra offers the first complete redesign of the Apple Watch since the product line's announcement in 2014, and while the design has been met with praise from many users, some have criticized...
Wednesday September 28, 2022 12:01 am PDT by Juli Clover
Logitech today announced the launch of several new mice and keyboards that have been developed for use with Apple's Macs, including Logitech's first mechanical keyboard that has been optimized for the Mac.
The MX Mechanical Mini for Mac Keyboard has a keyboard layout designed for Macs, with tools to customize shortcuts with Logi Options+. The keyboard uses Tactile Quiet low-profile switches...
The iPhone 14 and iPhone 14 Pro models bring over a longstanding Mac feature, but the setting to enable it is off by default.
The feature, which is actually a new accessibility option, allows the iPhone to play a startup chime like the Mac. When enabled, the sound comes alongside a new shutdown chime.
The Mac has featured a startup chime since 1987's Macintosh II, and the iconic "bong"...
Apple on September 12 released iOS 15.7 and iPadOS 15.7, delivering important fixes for multiple security vulnerabilities, including at least one that has been actively exploited.
Apple's latest mainstream iPhone models come in two sizes with A15 chip, car crash detection, satellite connectivity, and more. iPhone 14 is available now, while iPhone 14 Plus launches on October 7.
Each year, iOS developers scramble to position themselves well ahead of the iTunes Connect shutdown/freeze in order to benefit from any boost in sales from the holidays. NYTimes wrote of the phenomenon this year, as explained by iOS developer Bryan Duke:
Top Rated Comments
Now that itunes connect is back up, I was able to verify my sales numbers and I to saw a 50% sales increase for our children's book DinoBoy.
I just checked out your app. I will be your average of 1 for today. Nice work.
lies, lies all of them>