iPhone Sales Strong in U.S., U.K. and Australia, Weaker in Much of Europe

Reuters reports on new data from research firm Kantar Worldpanel showing strong sales for the iPhone over the last three months in the United States, United Kingdom, and Australia, driven by the debut iPhone 4S. The company has, however, seen weaker sales in much of continental Europe in the face of economic difficulties and strong competition.

"In Great Britain, the U.S. and Australia, Apple's new iPhone continues to fly off the shelf in the run-up to Christmas. However, this trend is far from universal," said Dominic Sunnebo, global consumer insight director.

Apple's market share in the 12 weeks to end-November rose to 36 percent in the United States from 25 percent a year earlier and in Britain to 31 percent from 21 percent, Kantar said.

However, in France its share slipped to 20 percent from 29 percent and in Germany to 22 percent from 27 percent. Similar drops were seen in Italy and Spain.

The iPhone 4S debuted midway through the reporting period in most of the countries mentioned, although it did launch two weeks later in Italy and Spain. Consumer demand for the iPhone eased in the months leading up to the debut of the iPhone 4S amid high anticipation, but sales obviously surged with the release of the new hardware.

Kantar Worldpanel also reports its data as market share, and with the global smartphone market growing extremely quickly, iPhone sales are likely still rising in countries where Apple's market share has dropped due to the influx of Android-based devices from a variety of manufacturers.

iphone 4s 4 3gs lineup
For the holiday quarter, Apple is projecting blockbuster revenue and earnings, with analysts pushing their iPhone estimates for the quarter into the range of 30 million units. That performance would shatter Apple's current record for iPhone sales of just over 20 million units sold during the second calendar quarter of this year.

Top Rated Comments

iCole Avatar
127 months ago
wonder why this doesn't bring results in Europe? I know some Europeans and they have pretty much the same electronics as us. Well maybe they aren't as common however.

Not as common? Its not Africa here, you know.
Score: 20 Votes (Like | Disagree)
gnasher729 Avatar
127 months ago
Reporting "market share numbers in the smartphone market" is stupid. That part of the market is growing because people are switching from cheap dumb phones to cheap smart phones in large numbers. Android growth will stop when there are no more cheap dumb phones to convert to Android phones.

The relevant numbers are: Numbers of iPhones sold, revenue from iPhones sold, and market share in the total phone market.
Score: 20 Votes (Like | Disagree)
Buduls Avatar
127 months ago
Thats because iPhone4S did not bring much compared to iPhone4 for non English speakers.
Score: 17 Votes (Like | Disagree)
unlinked Avatar
127 months ago
Headline should read:

iPhone Sales Strong In Countries With Loads of Money, Not Strong In Countries Who Are Broke.

lol. As if this is news

If we are going for simplistic headlines how about 'China lends America money for new iPhone. America promises to like totally pay them back next week.'
Score: 12 Votes (Like | Disagree)
ombrenelcielo Avatar
127 months ago
wonder why this doesn't bring results in Europe? I know some Europeans and they have pretty much the same electronics as us. Well maybe they aren't as common however.

well, buying an identical phone (basically), just because it has a voice assistant for 600$ doesn't make much sense to the average european consumer.. maybe..
Score: 12 Votes (Like | Disagree)
adamtore Avatar
127 months ago
Headline should read:

iPhone Sales Strong In Countries With Loads of Money, Not Strong In Countries Who Are Broke.

lol. As if this is news


hahaha, best thing I´ve read in a while! You think US isnt broke?
Score: 9 Votes (Like | Disagree)

Top Stories

iphone 12 colors 2021

iPhone 12 Colors: Deciding on The Right Color

Thursday November 5, 2020 8:35 am PST by
The iPhone 12 and iPhone 12 Pro arrived last October in a range of color options, with entirely new hues available on both devices, as well as some popular classics. The 12 and 12 Pro have different color choices, so if you have your heart set on a particular shade, you might not be able to get your preferred model in that color. iPhone 12 mini and iPhone 12 The iPhone 12 mini and iPhone 12...
iPhone 13 Dummy Thumbnail 2

Full iPhone 13 Feature Breakdown: Everything Rumors Say We Can Expect

Tuesday August 31, 2021 7:50 am PDT by
With the launch of Apple's iPhone 13 lineup believed to be just a few weeks away, we have compiled all of the coherent rumors from our coverage over the past year to build a full picture of the features and upgrades coming to the company's new smartphones. For clarity, only explicit improvements, upgrades, and new features compared to the iPhone 12 lineup are listed. It is worth noting that...
original iphone

Phil Schiller Says iPhone Was 'Earth-Shattering' Ten Years Ago and Remains 'Unmatched' Today

Monday January 9, 2017 7:15 am PST by
To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone's past, present, and future. The report first reflects upon the iPhone's lack of support for third-party apps in its first year. The argument inside Apple was split between whether the iPhone should be a closed...
macbook air deals

Deals: Amazon Drops Price of 256GB M1 MacBook Air to New Low of $849.99 ($149 Off)

Friday August 27, 2021 6:16 am PDT by
Amazon today introduced new low prices on the M1 MacBook Air for both 256GB and 512GB storage options. To start, you can get the 256GB model for $849.99, down from an original price of $999.00. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Only Silver and Gold are...
iCloud General Feature

iCloud+'s New Custom Email Domain Feature Now Available in Beta

Wednesday August 25, 2021 7:48 am PDT by
Starting with iOS 15, iPadOS 15, and macOS Monterey, users with a paid iCloud+ storage plan can personalize their iCloud email address with a custom domain name, such as johnny@appleseed.com, and the feature is now available in beta. iCloud+ subscribers interested in setting up a custom email domain can visit the beta.icloud.com website, select "Account Settings" under their name, and select ...
iPhone 13 Dummy Thumbnail 2

Kuo: iPhone 13 to Feature LEO Satellite Communications to Make Calls and Texts Without Cellular Coverage

Sunday August 29, 2021 7:39 am PDT by
The iPhone 13 will feature low earth orbit (LEO) satellite communication connectivity to allow users to make calls and send messages in areas without 4G or 5G coverage, according to the reliable analyst Ming-Chi Kuo. In a note to investors, seen by MacRumors, Kuo explained that the iPhone 13 lineup will feature hardware that is able to connect to LEO satellites. If enabled with the relevant...
maxresdefault

New MacBook Pro Models Coming at WWDC, Suggests Leaker

Monday May 24, 2021 1:27 pm PDT by
New MacBook Pro models are coming at WWDC, according to leaker Jon Prosser who has a mixed track record when it comes to predicting Apple's plans. Subscribe to the MacRumors YouTube channel for more videos. Prosser provided no additional information, but there are new 14 and 16-inch MacBook Pro models in the works. The new MacBook Pros will feature the most radical redesign to the MacBook Pro ...
omg lightning cable comparison

Security Researcher Develops Lightning Cable With Hidden Chip to Steal Passwords

Thursday September 2, 2021 6:59 am PDT by
A normal-looking Lightning cable that can used to steal data like passwords and send it to a hacker has been developed, Vice reports. The "OMG Cable" compared to Apple's Lightning to USB cable. The "OMG Cable" works exactly like a normal Lightning to USB cable and can log keystrokes from connected Mac keyboards, iPads, and iPhones, and then send this data to a bad actor who could be over a...
ted lasso notchless phone

No, That Notchless iPhone Spotted in 'Ted Lasso' Isn't the iPhone 13

Tuesday August 31, 2021 2:15 am PDT by
Recent sightings of a notchless iPhone in highly popular Apple TV+ comedy "Ted Lasso" have led to sensational headlines suggesting this is a canny bit of product placement on Apple's part and that the iPhone 13 will be notchless. In actuality – and this could go without saying – the phone in question is very likely just showing a poorly superimposed display added in post-production. Notchless ...
calculatorapp

iOS 11 Bug: Typing 1+2+3 Quickly in the Calculator App Won't Get You 6

Tuesday October 24, 2017 2:03 pm PDT by
A bug in the built-in Calculator app in iOS 11 is getting some major attention this week, despite the fact that it's been around since iOS 11 was in beta testing. At issue is a calculator animation that causes some symbols to be ignored when calculations are entered in rapid succession. You can try it for yourself: Type 1+2+3 and then the equals sign into the Calculator app quickly. Due to...